EDGE Venues unveils performance successes at Business Insights Event

EDGE Venues shared its Q3 success at its annual Business Insights Event on Thursday, 15 September, including a 25 per cent increase in platform users and a 25 per cent uplift in venue searches compared to Q2.

The EDGE team delivered the results alongside market insights and user trends from its recently published Business Intelligence Report. Booking trends of corporate buyers and agents were compared to pre-Covid levels and illustrated increased event attendee numbers and average event values.

The invitation-only event for EDGE licensees took place at the tech platform’s Stamford Office, where more than 70 guests were also the first to hear about EDGE Venues’ development roadmap.

This was the first opportunity EDGE Venues had to bring its licensees back to the annual event in person, having held previous Business Insights via a live broadcast during COVID. Jacqui Kavanagh shares her delight in welcoming everyone back to Stamford: “We’ve always had such positive feedback for these events, where we provide an opportunity for our licensees to view business intelligence behind EDGE Venues and demonstrate their return on investment.

“We’ve been holding these events via a live broadcast during the pandemic. As useful as they were at the time, they didn’t provide the personal interaction or engagement that we pride ourselves on at EDGE. To bring our licensees back to our offices and share first-hand our joint successes was an incredible feeling – it helps keep our licensees on the journey we’re on together.”

As EDGE Venues continues to develop, the company is hosting a series of forthcoming showcase events for hotels and venues interested in becoming licensees.

Jacqui continued: “With figures back to pre-pandemic, our vision now is to grow. The more venues we can bring on board, the greater the user benefits. So we’re investing more in marketing, which is paying off, and we’d love to see new venues at any of our showcase days to share the amazing opportunities we provide.”

Speaking after the event, Dan Elliott, Butlin’s Conference & Events, said: “Informative, fun and inspiring. To be able to connect with so many #eventprofs and refreshing to have honest conversations with good people about shaping the industry. So much love out there for Butlin’s Conferences & Events, which makes me so happy. Oh, and if I were an agent and could use EDGE Venues free of charge, I would be all over it.”

Melissa O’Grady, Radisson Blu Royal Hotel Dublin City, shared her thoughts: “Big thank you to Jacqui Kavanagh, Tracy Winsworth & team for creating the opportunity for us all to connect, learn and collaborate! Wishing you all the luck and success with your exciting growth plans! Looking forward to partnering with you along the journey.”

Amy Philips, ICC Wales, concluded: “It was great to attend the EDGE Venues event. Interesting sessions covered business insights and how to present your venue to clients at RFP stage. Thank you, Jacqui Kavanagh and team, for putting on a wonderful event!

To find out more about the showcase days, or to request the Business Intelligence Insights report, contact the team info@edgevenues.com.

BVEP shares Strategic Plan of Work, Nigel Huddleston leaves tourism minister role, and CHS Birmingham launches next event.

This Monday’s Insights (September 26) feature brings you the BVEP’s Strategic Plan of Work, the Meetings Industry Association (mia)’s response to government businesses’ energy bill price cap, and more.

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Nigel Huddleston is leaving his ministerial post as tourism minister to move to the Whips Office.

Following his departure from the role, Simon Richards, treasurer of beam (the association for business events, accommodation and meetings), told Meetings and Incentive Travel magazine: “We all urgently need to educate Nigel Huddleston’s replacement as the minister responsible for our industry about the specific needs of the sector and ensure that business events is high on his or her agenda, not well down below sport and other events.

“This makes the need for all business events sector companies to join the BVEP campaign and register under one of three SIC Codes, particularly 82302, even more urgent so that the minister and the Government have the data to recognise the sector’s issues more clearly.”

The Meetings Industry Association (mia) has responded to the government’s announcement that businesses’ energy bills will receive a six-month price cap.

Kerrin MacPhie, mia chief executive, said: “The package of support will provide much-need reassurance to those operating within the business meetings and events sector, however for a limited time only.

“With energy prices fixed for six months, operators can at least now begin to forecast costs and subsequent pricing more effectively, while also being protected from soaring and simply unsustainable cost increases.”

“It is vital that these support packages are evaluated by government on an ongoing basis, and that government recognise sectors outside of the Standard Industrial Classification when determining sector-specific levels of support. We know from the results of our recent survey of 129 industry organisations, which featured questions on the cost-of-living crisis, that the rising energy costs are of huge concern to the sector.

“Operating within a highly competitive, price-sensitive market, many have conceded to heavily reduced profits that reflect a further setback to recovery plans, so these cost-savings will prove influential in the short-term as we continue to witness the green shoots of recovery.”

The Business Visits & Events Partnership (BVEP) has published its Strategic Plan of Work for the coming year, as the organisation continues to engage with the new government on behalf of the UK events industry.

As ‘the collective voice of the UK’s world leading events sector’, BVEP’s plan takes priority objectives from its five sector-specific Working Groups. The groups include Advocacy & Government Relations, Business Events, Outdoor Events, Skills, Talent & Diversity and Research & Business Intelligence. These objectives cover a wide range of subjects, such as raising the industry’s profile to government departments, developing a plan to adopt the new sector-specific SIC/SOC codes and promoting the outdoor sector to re-establish a more competitive supply chain.

“This plan not just sets out our goals for the year ahead, but also makes clear our commitment to represent the entire UK events economy as it continues to face its many challenges. We are also looking to the future, to ensure that the BVEP has the right structure, resources and voice to serve the industry as effectively as possible.”

Chris Skeith OBE, BVEP Chair

As part of its government relations and advocacy activity, the BVEP is liaising with the new government on how the events sector can support the delivery of its priorities of growth and levelling up. It highlights the contribution business events make to inward investment, trade, innovation and exports and how cultural events enhance local communities’ social prosperity and wellbeing.

The Strategic Plan is available for download here from the BVEP website.

CHS Birmingham returns for its second outing this autumn with a focus on personal and professional growth. The show, which is fast becoming a celebration of Birmingham’s business events scene, is enjoying the legacy of the 2022 Commonwealth Games, and the global attention on the destination.

The show will also return to the ICC Birmingham, one of its founding partners, as well as enjoy the support of The Birmingham and West Midlands Convention Bureau. Now, with the meetings and events industry continuing to return to pre-pandemic levels of activity, and the opportunity of a Commonwealth Games legacy in the region, CHS Birmingham is looking to encourage both professional and personal growth for every delegate and exhibitor at the show.

“We’re putting together an educational programme which is tailor made to the individual. Our research shows that the biggest demand from delegates is either to look at ways to enhance their own careers, or look at developing themselves as people,” commented Emma Cartmell, CEO & Founder, CHS Birmingham. 

“There has been a lot of talk around how the industry Is performing right now, for us though, it’s now about supporting individual event professionals. Donna Cunningham, Sales Director for Conventions, NEC Group, commented, “CHS returning to Birmingham is an exciting opportunity for the attending hosted buyers to meet with teams from a range of destinations and venues at the ICC to do business. The educational programme is packed with inspiring speakers, presenting a great developmental opportunity for us to discuss key topics, share ideas and learn from each other as we bounce back from the pandemic.”

Outside of the educational programmes, CHS Birmingham will be introducing new venues and suppliers, as well as our existing clients, so that when delegates are not in meetings, they can take time to focus on cementing relationships with key destinations, venues, and event suppliers.

“It is fantastic to welcome back CHS Birmingham to the city’s event calendar, after an unforgettable first show last autumn,” commented Steve Knight, Senior Business Tourism Manager, Birmingham and the West Midlands Convention Bureau. 

“The West Midlands is buzzing after hosting the most successful UK-based Commonwealth Games during the summer, with our hospitality and event venues providing a brilliant backdrop for 1.5 million ticket holders, and more than five million people who visited Birmingham city centre during the Games fortnight.

“We look forward to joining forces with partners across our business events sector to once again show delegates why Birmingham and the wider region should be top of their list when hosting their next event.”

CHS Birmingham will also be evolving its brand to take on some of the flavours of the city over the summer, and to bring it even closer to global ‘brand Birmingham’. The show takes place 1 st November 2022 at the ICC Birmingham.

Government guidance on National Mourning for businesses

Guidance on National Mourning

This Monday’s Insights (September 12) feature brings you the Government guidance on National Mourning – applicable to the event industry following the loss of HM Queen Elizabeth II.

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The Government has issued ‘Guidance for the public and businesses on the period of National Mourning following the demise of Her Majesty Queen Elizabeth II.’

A period of National Mourning for Her Majesty Queen Elizabeth II began in the day of her passing. It will continue until the end of the day of the State Funeral, which takes place on Monday, September 19. The day of the funeral is also now set to be a Bank Holiday.

The Royal Family will undertake a separate period of Royal Mourning, subject to the wishes of The King. 

The guidance on National Mourning states that organisations are under no obligation to suspend business during this period, but does state:

‘Depending on the nature and location of their business and the tone of planned events, some businesses may wish to consider closing or postponing events, especially on the day of the State Funeral. However, this is at the discretion of individual businesses. Public services will continue as usual, although there may be some changes to service availability. Further guidance on any potential considerations relating to the day of the State Funeral will be issued if needed.’

We’ve pulled the following sections from the guidance, which seem most relevant to our industry:

Travel Information 

Throughout the period of National Mourning, particularly on days with ceremonial events and in the build up to the State Funeral, public transport in key locations will be very busy. Journeys may take longer than usual. Further information will be announced by network operators. Please check your journey before you travel to ensure all services are running as expected. 

Commemorative Events

Many community organisations, including places of worship, Local Authorities and charities, will arrange events commemorating the life and service of Her Majesty. This may include holding services of reflection (or similar), and opportunities for those with no religious beliefs to pay their respects. Local Authorities will support the coordination of local events so please check with them or your local place of worship for further details. 

Major Events, Entertainment, and Sports

There is no obligation to cancel or postpone events and sporting fixtures, or close entertainment venues during the National Mourning period. 

This is at the discretion of individual organisations. As a mark of respect, organisations might wish to consider cancelling or postponing events or closing venues on the day of the State Funeral. They are under no obligation to do so and this is entirely at the discretion of individual organisations. 

If sporting fixtures or events are due to take place the day of the State Funeral, organisations may want to adjust event timings. This would be to avoid clashing with the service and associated processions. 

In keeping with the tone of National Mourning, organisers may wish to hold a period of silence. And/or, they may wish to play the National Anthem at the start of events or sporting fixtures. Players may wish to wear black armbands. 

Public museums and galleries

Public museums, galleries or similar venues are under no obligation to close during the National Mourning period. Organisations may choose to close on the day of the State Funeral. However there is no obligation to do so and this is at the discretion of individual organisations. As with other organisations, these institutions may wish to display or share images of previous Royal visits, particularly if they are one of Her Majesty’s patronages.

Read the full guidance here, covering further areas including Books of Condolence, Floral Tributes, and more.