Vienna – New venue openings and funding packages to encourage organisers to return

Vienna is ready and waiting to welcome conference, meeting and events visitors again.  There’s lots going on in the city with new hotels and venues opening during this year and beyond.

Austria has recently introduced a €300 million protective shield, which means that the Austrian government will cover financial damage resulting from events being cancelled or restricted due to Covid-19.  An event is considered restricted if more than 30% of the participants cannot take part in the event due to COVID-19.  Applications can be made for events until December 2021.  The scheme applies to event organisers from outside Austria as long as the event is held in Austria.

In addition, Vienna also has a fund of €4m for domestic and international organisers who are planning meetings to be held in Vienna between 1 May 2021 and 31 December 2023.  Its aim is to encourage organisers to host congresses and corporate events in Vienna in the current circumstances.  Funding is provided for costs incurred when organizing meetings and is not intended as compensation for any financial losses.

This is particularly aimed at association congresses and meetings, as well as corporate events and meetings.  The event must be attended by at least 50 on-site participants and it lasts a minimum of four hours.  There is also funding for overnight stays and hybrid meetings.

Centrally located in Europe, Vienna is under 2 hours by plan from most other European capital cities.  It has a quick rail link from the airport to the city centre, which is compact, green and regarded as a safe city.

New Hotels

  • Almanac – opening in the summer of 2021, with 111 bedrooms and 11 meeting rooms
  • Hotel Motto – has 91 bedrooms and two meeting rooms is due to open in September 2021
  • Radisson Red Vienna – with 179 bedrooms and 480m² of meeting space will open during 2021
  • Hampton by Hilton – just opened in February 2021 and located next to the Messe.  This hotel has 192 bedrooms and one meeting room
  • Moons – a contemporary property with 170 bedrooms will open this summer.
  • Jaz in the city – opening in August will have 163 bedrooms and 150m² of meeting space
  • Zoku – 131 loft spaces with the option of a balcony, these are combined living and working space and there’s communal workspace and private meeting rooms.
  • Superbude – a combined hostel and hotel will open in June and has 75m² of meeting space

New Venues

  • Palais Wertheim – a contemporary venue which opened in 2019.  There are three meeting spaces and the largest has capacity for 300 in theatre style.
  • MQ Libelle – a rooftop venue with indoor and outdoor space.  The multi-functional room has capacity for 160 in theatre style.
  • Ariana – opening in 2021 with capacity for up to 500 people in theatre style and five meeting rooms in total
  • Austria Center Vienna ‘Danube Sail’ – has been refurbished, extended and is due to open in 2022.

Opening in 2022

At the luxury end of the market, The Rosewood is due to open in 2022.  It is located in the old town and will have 99 bedrooms, a rooftop bar, spa and meeting space.  This is Rosewood’s 5th property in Europe.

Opening in 2023

The Mandarin Oriental Hotel is being built in Vienna’s old law court building.  There will be 151 bedrooms and the amount of meeting space will be confirmed nearer to completion of the build.

Vienna has three conference centres and is a well-established conference destination, particularly popular with associations as there are numerous international organisations located in the city.  There is a city-wide Coronavirus policy, called Stay Safe, which has set safety and hygiene standards for hotels, including testing for guests.

If you’re interesting in holding your event in Vienna, search for your venue on www.edgevenues.com or call us on 01780 484051 for more information.

Berlin Brandenburg Willy Brandt Airport is open

Berlin Brandenburg Willy Brandt Airport opened on 31st October 2020. We took a tour, virtually, around the airport to see this new hub for Berlin. Originally scheduled for June 2012, the defects which prevented it opening previously have been corrected and all Berlin flights are now operating from here.

Passengers previously flew in to Tegel, which was closed on 8th November. The alternative was Schoenfeld which has been incorporated in to the new Airport and is now Terminal 5. An additional runway has been built, so there are now two that can operate at the same time. Although Berlin’s air traffic is down 70% this year due to Covid, the new airport will significantly increase passenger capacity and improve the visitor experience. The new terminals 1 and 2 are being used for full service and long-haul airlines, Terminal 5 (previously Schoenfeld) is being used by the budget and tour operators.

The railway station is directly under the Terminal, with a lift up to the departures and arrivals halls. There are two S-Bahn services which run to the city centre. A train runs every 10 minutes and the journey takes about half an hour. There is also a connection between Terminal’s 1, 2 and 5 which takes about 10 minutes by train. Berlin Airport has one self-checkin system which can be used by all the airlines rather than the individual airlines having their own. This means that passengers can use any point to check in their baggage. Terminals 1 and 2 have around 150 shops, restaurants and services, about half of which are local.

Nine hotels will be on or around the airport, including Steigenburger, Intercity and Holiday Inn, with a total of around 1,428 bedrooms in the area.

Nine hotels will be on or around the airport, including Steigenburger, Intercity and Holiday Inn, with a total of around 1,428 bedrooms in the area.

At the moment, there are Covid-19 measures in place for passenger safely. Mask wearing is required, as well as social distancing, screens between staff and passengers, sanitization stations and there is a Covid test centre, run by a private company, in the terminal.

Although we haven’t visited in person, we walked through the airport virtually, at a Visit Berlin webinar last week.

Radisson Riyadh Airport set to open in late 2020

The Radisson Riyadh Airport is the newest addition to the Radisson Hotel Group portfolio. It brings the group’s portfolio to over 45 hotels, resorts and serviced apartments in operation/ under development.

Riyadh is the largest city and capital of Saudi Arabia. King Khalid International Airport is about 35 kilometres to the north of Riyadh city and home to Radisson’s newest hotel.

As the economic capital of Saudi Arabia, the number of passengers through King Khalid International Airport exceeded 26m in 2019.

Located within close proximity, the hotel will be conveniently accessible from the airport. The city centre can be reached via Riyadh’s new metro system, making it an ideal location for business travellers.

Elie Younes, chief development officer, Radisson Hotel Group, said: “Saudi Arabia is one of the eight key focus countries in EMEA.

“We align our plans along those of Saudi Arabia’s Vision 2030 which aims to significantly increase the contribution of tourism to the country’s economy.

“We thank our partners for their trust and look forward to opening the hotel later this year and to an exciting and rewarding journey.”

Opening late 2020, the hotel will complement Radisson Hotel Group’s array of city and leisure hotels across Riyadh.

The hotel will consist of 471 keys across various room types including serviced apartments and villas. Enabling them to cater to guests that require larger units or long stay units.

The property will feature an all-day dining restaurant and two speciality restaurants.

Guests will be able to enjoy an outdoor swimming pool and various leisure facilities. Including separated ladies and men fitness studio, indoor pool and a spa.

Check back for updates on opening later this year.

New hotel openings in Copenhagen this year

The past few years have seen a huge increase in the number of new hotels being built in Copenhagen. From cutting-edge technology in new ‘hostel’ hubs to reworked factories, an old library and the former Central Post and Telegraph Office in Copenhagen, the hotel scene is booming. Here at EDGE Venues, we’ve brought you some of the new exciting openings to look forward to…

Bryggen Guldsmeden Hotel Copenhagen

Kicking off the year is the new 4-star Bryggen Guldsmeden. This hotel opens on 17 February 2020 in the Islands Brygge area of the city. The 214-room hotel combines sleek lines and Scandinavian minimalism with a tropical vibe emanating from lush planting that surrounds the indoor pool in the glass-walled rooftop Orangery. The capacity of the meeting space is to be confirmed.

Villa Copenhagen, Hotel & Conference, Copenhagen

In spring 2020, Copenhagen Central station gets a new neighbour as the former Central Post & Telegraph Head Office opens as Villa Copenhagen. Allowing the past and present to come together the historic building dates back to 1912. The hotel incorporates many original features with an elegant and contemporary Nordic style in the 390 bedrooms and public areas. Villa Copenhagen will be able to hold events for up to 1,200 people, with 8 adjoining studios for breakouts or smaller intimate meetings. Villa Copenhagen will have a breakfast restaurant, a brasserie, wine bar and a cosy courtyard. There will also be an outdoor heated pool, sauna, gym and an urban rooftop garden.

Scandic Norreport

At Copenhagen’s busiest railway station, Denmark’s largest hotel chain Scandic will open its 27th hotel, Scandic Norreport on the corner of Frederiksborggade and Nørre Voldgade. The hotel has a direct metro service to the airport and minutes from the city’s food halls and Botanical Garden. The 100-bedroom hotel will be small compared to other Scandic properties. It will have meeting space, a roof top terrace, restaurant and sky bar for breathtaking views of the city. This property is due to open at the end of 2020.

Comfort Hotel

Located at Copenhagen airport, Comfort Hotel will open the largest hotel and conference centre in the Nordic Countries in September 2020. With 619 bedrooms, conference facilities, a restaurant, sky bar and a fitness centre spread across 12 floors. Its event space, ‘The Hangar’, will have room for 2,150 people across five areas, each holding up to 400 guests.

Beyond Copenhagen

In spring 2020, Radisson Red Aarhus, the new creative brand from the Radisson Hotel Group inspired by music, art and fashion, will open in Aarhus. The hotel will have 78 rooms, a restaurant, gym, and a meeting space. Located in the city centre, it will be close to main attractions and historic Latin quarter with bars and cafes. The main railway station is within walking distance and there will be easy access to the airport.

Scandic, Aarhus Waterfront

The Aarhus waterfront (pictured) will also become home to a new landmark conference hotel. The complex will include a 29,000 m2 hotel with 500 rooms. The meeting facilities will seat 2,000 conference-goers or a total of 3,500 concert guests. Located on ground level, the conference facilities will include a waterfront restaurant. The new conference hotel, to be operated by Scandic. It will include an exterior public walkway covering the full height of the building with gardens and sea views.

Jorgensens Hotel, Horsens

Less than an hour south of Aarhus in the town of Horsens, Jorgensens Hotel is set to open in 2020 after a major refurbishment. The hotel is located in the majestic Lichtenbergs Palace, dating from 1744. The reopened hotel will maintain its period charm and personality. The event space has capacity for up to 300 people.

Andaz Dubai the Palm opens to first guests

Hyatt Hotels Corporation has welcomed the official opening of Andaz Dubai the Palm.

Joining Andaz hotels in top destinations around the world, the latest addition marks the first Andaz-branded hotel in Dubai and the second in the United Arab Emirates, following the opening of Andaz Capital Gate, Abu Dhabi in 2018.

Andaz, Hyatt’s luxury lifestyle brand, is rooted in local culture, immersing guests in elevated sensory experiences that celebrate the uniqueness of each property and its surroundings.

Located in the heart of Palm Jumeirah, the hotel rests on the world’s most iconic man-made island and offers travellers inspiring local programming, reflecting Dubai’s rich culture and heritage.

Andaz Dubai the Palm gives guests access to a private beach, as well as to several of Dubai’s attractions, including the Nakheel Mall, Dubai Mall, Dubai Marina, Jumeirah Beach and Mall of the Emirates.

“The bustling Palm Jumeirah island serves as the ideal location for guests to immerse themselves in the sights and sounds of Dubai,” said Kifah Bin Hussein, general manager, Andaz Dubai The Palm.

“The hotel is created for the inquisitive traveller.

“Set in a vicinity known for luxury and exclusivity, Andaz Dubai the Palm reflects the city’s eclectic style, showcased through local artist exhibitions and unique culinary offerings.”

Encompassing 217 guestrooms, including 34 suites, and 116 residences, the property incorporates the sights, scents and textures of Dubai into every aspect of the room design.

The ideal space to relax, unwind and entertain, the guestrooms are inspired by the Emirati culture with bespoke artwork and luxury amenities.

The hotel features 31 Andaz Suites, one Terrace Suite, one Prince Suite and one Royal Suite, each made with modern, minimalistic interiors and fitted with premium amenities, including separate living and dining areas, a terrace, a rain shower and a deep soaking tub.

Birmingham: an experts insight for meetings and events

Alex Dalby, Trinity Event Solutions Event Consultant, recently headed into Birmingham for a series of site inspections. If you’re considering Birmingham as a destination for your next meeting or event, take a read of Alex’s insight and key considerations for each of the venues.

Hyatt Regency Birmingham

The Hyatt Regency is a 10-minute walk from Birmingham New Street Station, so is a perfect location for delegates coming by train. When entering the hotel, my first impressions was how stunning it was, with a great atmosphere. The lobby is filled with plants and water fountains, making it a beautiful feel on arrival and flooded with natural daylight coming through the large rooftop atrium.

The hotel has 10 meeting rooms. The largest of these is the Symphony Ballroom which can accommodate 144 in a cabaret style. This is an elegant space for a meeting and can also be split into 2 separate spaces – Ballroom 1 and Ballroom 2.

There are 319 bedrooms, all spacious and comfortable. Depending on which side of the hotel you are on, the bedrooms either look out onto views on the city or the canals (has an extra charge).

The hotel had a refurbishment in 2014 and this was still clear to see from how modern and fresh it was. There is chargeable parking on site but there are limited spaces available.

Consideration: Hyatt Regency has a direct bridge link to the International Convention Centre (ICC). This means delegates can have direct access to both.

Novotel

The Novotel is situated in a great location as it is approximately a 15-minute walk from Birmingham New Street Station. On arrival, my first impression was how quirky and colourful the reception area was. The reception area leads onto the restaurant and main breakout area for delegates and both areas had a lovely atmosphere to them. The restaurant can hold up to a maximum capacity of 100.

There are currently 9 meeting spaces in total. 3 of the meeting rooms carry the largest capacity of 48 cabaret. As of December 2019, work will be starting to add a large meeting space for 150 cabaret. I felt that the meeting rooms would be perfectly suitable for an event, but be aware there is no natural daylight.

The hotel has a total of 148 bedrooms and my first impression of the bedrooms was that they were all bright and clean.

Consideration: Car parking is available on site however; it has limited access (50 spaces) and chargeable.

Jurys Inn

The Jurys Inn hotel has a convenient location being just a 10-minute walk from Birmingham’s New Street Station. The hotel welcomes delegates with a spacious reception area, themed with black and white décor.

The hotel has 20 meeting rooms situated on the first floor and 27 syndicate rooms on the second floor. All meeting spaces are partitioned, but these can all be removed to make larger, open spaces. The largest can accommodate 160 in cabaret style. They all have natural daylight and come with standard AV equipment.

There are 445 bedrooms in total. All bedrooms were comfortable and bright, but with varying designs to them. All bathrooms have recently been refurbished, and this was clear by how new and fresh they looked.

Consideration: There will be no parking available on site starting from January 2020, as the hotel is building a lifestyle hotel just next door to the main hotel.

Crowne Plaza Birmingham City Centre

The Crowne Plaza is situated in the heart of Birmingham City Centre and is a 10-minute walk to New Street station. The reception leads onto the restaurant and 360-degree bar, which is quite a fun idea. At the end of this, there is a private dining area which can fit up to 20 delegates. However, this is not an exclusive space so be aware of people from the bar next door.

The hotel has 12 meeting rooms which can be found on the conference floor (first floor). The largest meeting room (Vista Suite) can hold up to 150 cabaret or can be divided into 2 smaller meeting rooms. Along the foyer there are 3 executive rooms, which can hold a maximum of 10 boardroom. For larger events they can exclusive use of all 3 of these rooms. All meeting space have natural daylight, but even with this the spaces are a little dark. There are 312 bedrooms, which are all spacious and comfortable.

Consideration: Currently, the only car parking use is at the Mailbox with a 15% discount for delegates. However, there will be a new car park opening for the hotel in early 2020.

Malmaison

The Malmaison is located within the Mailbox car parking complex, a short walk from New Street station. Malmaison has 6 meeting rooms in total, with the largest meeting space has a maximum capacity of 77 cabaret. They would be suitable for a meeting, but the spaces are basic and standard. In addition, there are 4 pods which can hold a maximum of 4 people. The pods are quite fun and different, so would be suitable for delegates needing a smaller meeting space.

The hotel holds 193 bedrooms, which are spacious and uniquely designed. There is a gym, spa and a newly refurbished sauna that all delegates can use. Chargeable parking is available in the Mailbox.

Consideration: There is only one meeting space that has natural daylight.

Radisson Blu Hotel Birmingham

Radisson Blu Hotel is a 5-minute walk to New Street station, conveniently located near to the business district and shopping areas. On arrival the reception area (albeit a little small) is within a glass building and is flooded with natural daylight.

There are 10 meeting rooms in total, situated over both the 2nd and 3rd floor. The Lunar Suite is the largest of these spaces, with a maximum capacity of 80 in a cabaret layout. The hotel has 211 bedrooms that are all spacious, with the same décor and style. Bedrooms situated on the highest floor levels have views onto the city. The restaurant is situated on the first floor, which is spacious and full of atmosphere.

Consideration: The hotel has recently undergone a refurbishment in 2017 and this is clear by the modern feel to all spaces, so would be great for meetings.

Holiday Inn Birmingham City Centre

The Holiday Inn, also known as the BCEC, is in a great location as it is only a short walk to New Street Station. On entering the hotel lobby, my first impression was that it had lots of decoration, with unique patterns and vibrant colours throughout.

There are 24 meeting rooms, with the largest holding a maximum of 250 cabaret. These includes a built-in stage and standard AV. The hotel has 216 bedrooms, all being decorated with a yellow and grey colour scheme. There is no car park available on site but there is an NCP, which is a very short walk away.

Consideration: A few of the meeting spaces have floor-ceiling glass walls so this would not be suitable for a pharmaceutical company due to the lack of privacy.

The Studio Birmingham

The Studio Birmingham is just a 2-minute walk from New Street station making it a great location for delegates. My first impression when entering was that the reception area was a very small space. However, on approaching the first floor I was pleasantly surprised.

All spaces had modem décor, with quirky features and bright colours throughout. There are 20 meeting rooms in total, all with natural daylight. The bar décor was in keeping with the meeting spaces, in that it was modern and vibrant. To the left of the bar, there is a quaint outside rooftop area. This would be a lovely space for delegates to use as a breakout space in summer.

Overall, this venue is different to most venues around Birmingham due to its quirky nature and relaxed atmosphere throughout. There is an NCP car park located a short distance from The Studio.

Consideration: This is just a meeting and event space, so there are no bedrooms.

Macdonald Burlington

The Macdonald Burlington is in the heart of Birmingham centre and is a short walk from New Street station. The hotel has 9 meeting rooms in total, with all having built-in Clickshare. The largest meeting space is the Horton Suite which can hold up to 250 in cabaret or can be divided into 3 smaller spaces. They were all soundproof so blocked out any noise from the city.

The hotel has 114 bedrooms in total, which are all clean and comfortable. The hotel’s restaurant area is spacious, giving a maximum capacity of 54 for dinner.

The hotel is adjacent to the NCP cark park, which holds 2000 spaces. The hotel has will be undergoing refurbishments in early 2020.

Consideration: All meeting spaces are partitioned and so can be opened out to provide more space if required.

Meet Gloucester to launch

Key venues, hotels and suppliers from Gloucester have joined forces to launch Meet Gloucester, a centralised, event focused destination marketing organisation for Gloucester.

The organisation, which will officially launch at MEET South West on Friday 31 January 2020, creates a hub for domestic and international buyers looking to organise events in the city.

Created to support and target association, corporate and agency event business, Meet Gloucester has the full support of the wider Gloucester City Council, the DMO – Marketing Gloucester and funding from Gloucester Business Improvement District.

Marketing Gloucester is providing seed funding and digital support as Meet Gloucester is developed by key industry partners with a desire to see the city grow its presence on both a domestic and international level as a meetings and events destination. Local partners volunteering their time to set up and launch Meet Gloucester are:

• Hatton Court Hotel Gloucester
• Bowden Hall Hotel
• Gloucester Rugby
• Soaring Worldwide

Councillor Richard Cook, Leader of Gloucester City Council said: ”Gloucester is a vibrant and fast developing city with huge potential for growth within the meetings and events industry. Meet Gloucester will provide an ideal face for the city, bringing together its key suppliers, venues and hotels as we look to increase not just our offering but also the number of delegates coming to experience all we have to offer.”

MEET South West, the only dedicated meetings industry event held in the south-west region, is returning to Bristol for a second year in 2020. Following the success of the show in January 2019, MEET South West will be held again on Friday 31 January 2020. Next year’s event is expected to be even bigger than the inaugural show and will move to a bigger venue, Mercure Bristol Grand, to accommodate more attendees. The show will welcome professionals from every sector of the meetings industry including those who work in the incentive market.

Luxembourg Convention Bureau sets sights high for international meetings

The newly created Luxembourg Convention Bureau is aiming to secure a spot in the top 50 business meetings and events destinations in the ICCA ranking.

“Our main goals are to enter the top 50 of the business events destinations worldwide and to double the number of international congresses,” said Francois Lafont, CEO of business events Luxembourg.

Luxembourg  has the quality of being one out of three capitals of the European Union, its excellent connectivity, its location in the heart of Europe and its innovative economic sectors will definitely secure Luxembourg on the agenda of international congress organisers.”

The Luxembourg Convention Bureau was set up to optimise the country’s meetings and events offering with strong support from the government.

The convention bureau aims to build upon Luxembourg’s economic and scientific strengths, with an emphasis on securing association meetings from its key economic and research sectors, as well as regional and European corporate and incentive events.

The main sectors that Luxembourg has identified are automotive, cleantech, finance, IT, life sciences, logistics, manufacturing, maritime and space.

“We are working on putting together an ambassador programme at the moment and we want to ensure we pick the right people from the main sectors we have identified,” Lafont added.

Luxembourg has also announced strategic partnerships with key industry players such as Luxinnovation, its national innovation agency and Luxembourg Institute of Science and Technology (LIST) which aim to further highlight the local knowledge expertise.

Luxembourg has ambitions to become a country where industry professionals chose to meet, exchange and connect. With more than 170 different nationalities, Luxembourg is a crossroad road for people coming from all over the world. The new convention bureau is dedicated to connecting the right people outside Luxembourg to the right people inside the county.

Experts Eye: Valencia

Business Development Manager, Paula Calton shares her insight into Valencia and what this beautiful city can offer for meetings and events.

The port city of Valencia lies on Spain’s south eastern coast, where the Turia River meets the Mediterranean Sea. It’s known for its City of Arts and Sciences, with futuristic structures including a planetarium, an oceanarium and an interactive museum.

Valencia is today one of trendiest MICE tourism destinations, where all types of conferences and fairs are held, ranging from medical to technological sectors, making it an ideal location for your business trip.

The Valencia Conference Centre (Palacio de Congresos) has hosted nearly 3000 events since its opening in 1998 As well as being voted as the World’s Best Convention Centre by the International Association of Conference Centres (IACA). Designed by the British architect Norman Foster it has a total of 15,581 m², divided into 3 auditoriums, 9 commission rooms and an exhibition hall, all of them with latest technological equipment.

The Feria Valencia is the longest-standing event organiser in Spain, and has the largest exhibition area of its kind in the country and one of the ten largest in the world, covering an impressive 230 000 square metres of surface area with 19 pavillions, 48 rooms, 3 auditoriums and 3,000 parking spaces. Feria Valencia offers suitable space for all types of events  with a capacity of up to 20,000 people. The 47 external events held at the Feria last year attracted over 100 000 people to the city alone. 

València is accessible by air, land and sea. It boasts travel links to many major Spanish and European cities. The airport, situated just 8 kilometres from the centre of València, has regular daily flights to popular domestic and international destinations. The city also has two main railway stations, the Estación del Norte, from which the local train network operates, and Joaquín Sorolla, offering AVE high-speed rail services to Madrid, Cuenca, Seville and Córdoba. ALVIA and EUROMED long-distance trains also depart from Joaquín Sorolla, providing connections to cities including Barcelona. 

Convention Bureau Italia showcase Italy as a meetings destination

Italy at Hand, an international meetings event organised by Convention Bureau Italia to showcase Italy as a meetings destination, has reported a successful event.

The event, which was held at Auditorium Parco della Musica in Rome between 7 and 9 November, welcomed more than 180 participants.

These delegates included those from the public sector as well as special guests such as Ray Bloom, president and founder of IMEX Group and Patrick Delaney, managing partner of Sool Nua, who are both leading figures in international meetings and events industry.

A total of 1,165 business meetings were held during the three-day event between 45 international buyers from both events agencies and in-house corporate event teams and 35 Italian exhibitors which aimed to showcase Italy as an events destination.

“Project quality, love of one’s country and a strong innovative drive in the international MICE sector: these are the ingredients that gave birth to Italy at Hand, The Event, the second edition of which has just ended with resounding public success,” said Carlotta Ferrari, president of Convention Bureau Italia.

“We take pride in the enthusiasm of the participants and the satisfaction of the Buyers and Exhibitors. They are a clear demonstration of the validity of our idea: to show the best of Italian know-how to the whole world, without neglecting creativity and enjoyment. I would like to thank the whole CBItalia team as well as our partners, who together have allowed Italy at Hand – The Event 2019 to achieve such excellent results.”

Italy at Hand also incorporated interactive activities to break up the monotony of back-to-back meetings. The activities were based on four themes, art, love, rituality and innovation, which, according to the event organisers, are Italian characteristics that only “hands can express”.

Next year, the Italy at Hand event will be held in Matera, a city on the rocky outskirts of the Basilicata region, in southern Italy.