6 International MICE Industry Events You Can Reach Within 24 Hours By Train in 2024

Berlin for ITB Berlin, 5-7th March 2024

ITB, the travel industry conference, offers three days of keynotes, panel discussions, best practice examples and expert interviews. It brings you awards on areas such as travel technology, marketing, future travel, sustainability, social responsibility, future work, and more.

At ITB, top speakers from global travel discuss international trends and new topics, and provide guidance and clear perspectives.

The fastest trains from London to Berlin takes around 8 hours and 50 minutes. It covers a distance of approximately 930 kilometres.

Frankfurt for IMEX Frankfurt, 14-16th May 2024

IMEX Frankfurt is where the global meetings, events, and incentive travel industry comes together. It’s largest annual trade show of its kind in Europe. 3,800-plus global meeting planners connect with 2,900 suppliers from across the world, building powerful working relationships. 

You can walk through the world in a day at IMEX. Immerse yourself in new industry developments and ideas, and find yourself at the heart of the global business events community.

The fastest trains from London to Frankfurt am Main take around 5 hours and 15 minutes, covering a distance of approximately 636 kilometres.

Lisbon for m&i Forum, 25-28th August 2024

From 1-2-1 meetings and destinations to a jam-packed social schedule, this is a chance to meet top buyers and global suppliers. 

M&I chose Lisbon as it brings a touch of class to the MICE industry. Lisbon’s Congress Centre, with 29,000 sq. m of event space is in beautiful Belém, an iconic neighbourhood. It also conveniently sits 7km from the nearest international airport.

Faster trains from London to Lisbon take around 21 hours and 59 minutes, covering approximately 1,590 kilometres.

Prague for ALTS MICE Prague 2024, 24th October 2024

ALTS MICE Prague 2024 will have the most influential travel designers specialising in the MICE industry. Unlike a regular 2-day ALTS event with structured networking sessions, ALTS MICE is a one-evening-only event with 15+ free-flow meetings. The event promises a genuine and relaxed way to enjoy upscale meetings.

It’s easy to travel from London to Prague by train. From 25th March 2024 you can take an afternoon Eurostar from London to Brussels, then the European Sleeper direct from Brussels to Prague. Imagine yourself in a cosy couchette or sleeper!

Venice for MICE Trade Show, 13-15th November 2024

The MICE Trade Show caters to B2B meetings in the MICE industry. It is more than a traditional workshop and more personalised than a normal trade show. The event allows buyers and sellers to meet on a more in-depth and effective level. 

The 2024 show will take place in The St Regis Venice Hotel, Hotel Monaco & Grand Central and Hotel Metropole.

The fastest trains from London to Venice take around 12 hours and 50 minutes. Travellers on the route will cover a distance of approximately 1,137 kilometres.

Barcelona for IBTM, 19th-21st November 2024

IBTM World is the leading global event for the meetings, incentives, conferences, and events industry, taking place annually in Barcelona. The event’s main goal is to inspire the events world to deliver exceptional experiences for their customers.

The event brings together global meetings industry people with a common purpose – creating better results for their organisation. 

Attendees can make face-to-face connections with the right people, gain key industry insight and network over three days.

The fastest trains from London to Barcelona take around 9 hours and 54 minutes. You cover a distance of approximately 1,141 kilometres on these trains.


Ready to plan your next event? Search from thousands of venues right here at EDGE Venues.

How AI is Transforming Hybrid Events in Event Venues

Artificial Intelligence (AI) has ushered in a new era of possibilities in events.

In this blog, we’ll explore the impacts of AI on hybrid events and discuss the benefits of investing in technology to elevate the hybrid event venue experience.

Personalised Experiences

AI enables event organisers to gather and analyse vast quantities of data to understand attendee preferences. The information can create personalised experiences for both in-person and virtual attendees. From customised event agendas to tailored content recommendations, AI ensures all participants feel engaged and valued.

Smart Venue Management

The use of AI in venue management is a game-changer. Smart sensors and analytics tools can optimise space utilisation, track foot traffic, and predict peak times. So the attendee experience is improved by reducing overcrowding, and even planner can make informed data-driven decisions to improve future events.

Virtual Networking

Hybrid events often present the challenge of connecting virtual and in-person attendees seamlessly.

AI-powered matchmaking algorithms can facilitate meaningful connections by analysing participant profiles, preferences, and networking history. This creates a sense of community, whether attendees are joining from the venue or virtually.

Real-time Event Analytics

Gone are the days of post-event surveys as the primary source of feedback. AI provides real-time analytics that allows event organisers to monitor attendee engagement, track session popularity, and measure overall event success on the fly.

This valuable data empowers event planners to make instant adjustments and improvements, ensuring a dynamic and responsive event.

Content Delivery

AI-driven content curation tools ensure that attendees receive relevant and timely information. These systems can analyse participant interactions, questions, and feedback to dynamically adjust content delivery.

This ensures that both in-person and virtual audiences are engaged throughout the event.

Cost-Efficiency

Investing in AI technology for hybrid events enhances the experience while contributing to cost savings.

Smart logistics management, predictive equipment maintenance, and automated processes streamline operations. These processes reduce the need for manual intervention and minimises the risk of unexpected issues during events.

Adaptability to Future Trends

The events industry is continually evolving, and AI provides a future-proof solution. By investing in technology now, hybrid event venues position themselves to adapt to emerging trends and technologies seamlessly.

This forward-thinking approach ensures that venues remain at the forefront of the industry, attracting clients who value innovation and cutting-edge solutions.


Embracing AI technology is not just about keeping up with the times; it’s about redefining the future of events. The impacts of AI on hybrid events are undeniable, and the benefits of investing in this technology are vast. From personalised experiences to real-time analytics, the advantages extend to event organisers and attendees, creating a more connected, engaging, and memorable event experience.

Are you ready to plan your next event? Search from thousands of venues right here at EDGE Venues.