Author: Suzi Johnson

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Supporting event managers with menopause – time to prioritise our well-being

Menopause in events

By Harriette Wight, Senior Event Manager and Breathing Coach at Be In Your Element

As a Senior Event Manager and Breathing Coach at Be In Your Element, a well-being events agency, I’ve spent years navigating the complex and high-pressure world of event management. At Be In Your Element, we create well-being experiences for events, with a deep understanding of both the logistical demands and the human impact of managing large-scale projects.

My background in event management, combined with my passion for well-being, gives me a unique perspective on how we can better support ourselves and others in this, what we all know to be a fast-paced and demanding industry.

In this blog, I want to address a topic that affects many of us but is not always openly discussed – menopause.

While much has been done to improve the delegate experience by incorporating wellness into events, we often neglect our own needs as event managers. In a female-dominated industry like ours, menopause is an issue that must be brought to the forefront.

Whether you’re experiencing it personally or supporting a colleague, menopause impacts everyone, and it’s time to talk about how we can create more supportive work environments.

Why we need to talk about menopause in event management

The meetings and events industry is renowned for its long hours, high stress, and unrelenting schedules. As professionals, we are often more focused on the delegate experience than our own well-being. Yet, for the many women and people who menstruate in our industry, managing menopause alongside these pressures can be overwhelming.

In fact, 85% of people going through menopause experience some form of symptom, and the effects – especially brain fog, anxiety, and poor sleep – can make it difficult to perform at the highest level.

Without the right support, we risk losing some of our most talented professionals.

Raising awareness – understanding the signs

One of the most important steps we can take as an industry is to raise awareness about menopause and its impact on the workplace. We need to normalise the conversation, so that event managers feel comfortable discussing their experiences and asking for the support they need.

The symptoms of menopause that most commonly affect event professionals – such as cognitive changes, anxiety, and sleep disturbances – are particularly challenging in an industry that already operates at full throttle. By understanding these signs, colleagues and employers can create a more supportive work environment, where those affected feel understood and valued.

How employers can provide support

As employers, there are tangible ways to offer support to employees going through menopause.

First and foremost, creating an open culture where people feel safe to speak up about their experiences is critical. Beyond that, there are practical steps that can make a significant difference.

  1. Open conversations. Encourage open discussions about menopause, so employees feel comfortable sharing their needs without fear of stigma.
  2. Flexible staffing. Ensure that events are staffed adequately to allow managers to take breaks, particularly if they’re struggling with brain fog or fatigue.
  3. Quiet spaces. Provide dedicated spaces at events and in the office where employees can take a break to recharge.
  4. Health-conscious options. Offer healthy snacks and ensure there is easy access to water, so staff aren’t relying solely on caffeine and sugar to get through long days.
  5. Peer support. Create a buddy system, where colleagues can check in with each other and ensure everyone is taking the time they need to manage their well-being.

Small measures like these can have a profound effect on the overall well-being of your team.

Human sustainability – practicing what we preach

At Be In Your Element, we talk a lot about “human sustainability” – the idea that it’s not just about creating environmentally sustainable events, but also supporting the humans who are running them.

As event professionals, we often go to great lengths to ensure our delegates have a positive experience, complete with well-being lounges and wellness activities. But we must ask ourselves, are we extending that same level of care to our own teams?

The answer, more often than not, is no!

We need to start practicing what we preach by incorporating wellness into our own routines, not just for our delegates but for ourselves. Simple actions, like stepping outside for fresh air or engaging in a brief mindfulness practice, can make a huge difference during a long event day.

Menopause in a female-led industry

In an industry that is predominantly female, menopause should not be a silent struggle. The impact of menopause on performance is significant, but it’s also an opportunity for us to harness the strength and wisdom that comes with this stage of life.

The conversation around menopause is growing, but we still have work to do. As more people share their experiences, including the challenges of managing symptoms while running events, we can create a culture of understanding and support.

Supporting ourselves and each other

At the end of the day, we need to ask ourselves: what are we giving to our delegates that we also need for ourselves? How can we weave well-being practices into our own event management routines?

By recognising the impact of menopause and offering support, we can ensure that event professionals thrive, both in their careers and their personal lives.

Ensure you’re registered to EDGE Venues for future guest blogs regular industry insights.

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Eco-friendly event planning – sustainable solutions for corporates

Eco-friendly venues

Sustainability is no longer just a trend – it’s a necessity. As companies strive to reduce their environmental impact, corporate events offer a unique opportunity to showcase sustainability efforts.

Here are some sustainable solutions and important considerations for eco-friendly event planning.

Industry standards and accreditations

To ensure credibility in sustainability claims, many event companies seek out industry standards and certifications. Two key accreditations stand out in the events industry:

  • ISO 20121: This international standard focuses on sustainable event management systems. It helps organisations improve sustainability throughout the event life cycle – from sourcing materials and managing waste to reducing emissions.
  • ECOsmart: A certification tailored to the meetings and events industry by Greengage, ECOsmart helps event organisers implement sustainable practices across various areas, such as waste management, carbon reduction, and resource use. ECOsmart-certified venues and companies demonstrate a serious commitment to environmental and social sustainability.

Accreditations like these provide transparency and accountability, ensuring that sustainability initiatives are authentic and not mere “green-washing.” Beyond environmental impacts, however, companies need to expand their focus on the broader concept of ESG (Environmental, Social, and Governance) sustainability.

This holistic approach ensures that social equity, diversity, and governance structures are integrated into event policies for long-term impact.

Key considerations for eco-friendly corporate events

When planning a sustainable corporate event, it’s essential to think beyond just the environment. Here are some considerations for a truly eco-friendly event:

Renewable energy

Leverage renewable energy sources to power your event. This can include solar-powered lighting or energy-efficient technologies. One of the most innovative solutions today is kinetic energy dance floors. These floors convert the movement of attendees into energy, which can power small devices like photo booths or phone charging stations, adding a fun yet functional twist to large-scale events.

Sustainable venue selection

Choosing a venue that prioritises sustainability is crucial. Look for venues that use renewable energy, have robust waste management systems, and are certified by organisations like ECOsmart. These venues often have eco-friendly infrastructure and policies in place, from efficient lighting to water conservation systems.

Waste management

Reduce, reuse, and recycle should be the mantra for any eco-conscious event. Implement waste segregation at the event, and work with vendors who use sustainable materials. Offering digital alternatives, such as electronic tickets and QR codes, can also help reduce paper waste.

Sustainable catering

Source locally-produced, organic food, and consider plant-based menu options. Reducing food miles and offering sustainable choices not only lower your carbon footprint but also support local communities. Ensure that any surplus food is donated to minimise waste.

Eco-friendly transport

Encourage attendees to use public transportation, carpool, or cycle to the event. For international attendees, work with carbon-offsetting programs to balance the environmental impact of flights. Providing shuttles that use electric or hybrid vehicles is another excellent step towards reducing emissions.

Giveaways and materials

Minimise the environmental impact of event materials by choosing eco-friendly swag and recycled products. Avoid plastic and focus on useful, sustainable items such as reusable water bottles, bamboo cutlery, or digital guides instead of printed programmes.

These considerations, combined with a dedication to transparent reporting and adherence to internationally recognised standards, will not only reduce the environmental footprint of corporate events but also build a positive reputation for businesses committed to true sustainability.

Industry checkpoint

Here are a few policies from venues and hotel groups that might help your decision making process:

Hilton

Hilton Hotels has an ESG Policy and report on previous years’ objectives. Highlights of their policy include integration of EDG across the whole company, strategic ESG objectives, and its Travel with Purpose 2030 framework.

Marriott

Marriott Hotel’s ESG Policy has more ambitious goals with six objectives relating to volunteering, carbon intensity and waste reduction to complete by 2025.

Wyboston Lakes Resort

Wyboston Lakes Resort is an environmentally-friendly venue with goals of being carbon neutral by 2040, ‘Room2Grow’ and ‘Zero to Landfill’ initiatives.

ICC Wales

The ICC Wales has won RICS Social Impact Awards 2020 and has objectives to communicate and train employees in sustainable practices, developing a positive culture towards sustainability, and engaging with the local community.

Ashorne Hill

Ashorne Hill has recently been accredited for its contributions to sustainable development. Some of the key initiatives implemented include an energy saving laundry system and minimising food waste; a ‘Too Good To Go’ food diversion scheme for staff members.

Silverstone

Silverstone has become the first motor racing venue to join the UNFCCC Sports for Climate Action programme. The venue also signed joined hundreds of other venues across the world in signing the Net Zero Carbon Events pledge.

QHotels Collection

The QHotels Collection’s new sustainability programme focuses on three key areas: People, Places and Planet. To remain transparent and accountable, The QHotels Collection has made several sustainability promises, including establishing a sustainable procurement and purchasing policy.

Yorkshire Event Centre

Yorkshire Events Centre walks the sustainability walk with solar panels, pump house, efficient waste management, and a vast rural landscape where it supports local wildlife.

Our global destination knowledge

These diverse destinations reflect the incredible variety of event venues available across the globe. Each city offers its own unique atmosphere, and the venues we’ve selected showcase the best of what these destinations have to offer. Whether you’re looking for modern luxury, historical grandeur, or something truly unique, there’s a venue here for every event.

Are you ready to start searching for a sustainable venue for your next event? Start planning today see the amazing venues available through EDGE.

Register today for free access, or contact Scott or Kirsty to see how our platform can help your agency or business.

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Destination diversity – discovering unique venues worldwide

venues worldwide

We pride ourselves on our global destination knowledge and discovering some truly memorable and unique venues worldwide.

Our team has picked out venues from several top destinations across the globe, highlighting why each is a standout choice for your next event.

Below, you’ll find destination profiles with some exceptional venues that truly embrace the diversity of these cities.

Amsterdam, Netherlands

Amsterdam is a city known for its picturesque canals, rich history, and vibrant cultural scene. It is a hub for creativity and innovation, making it a fantastic backdrop for corporate events. The city is easily accessible from most major European cities and offers a blend of old-world charm and modern convenience.

Find out more about Amsterdam as a destination.

Felicity’s pick: Anantara Grand Hotel Krasnapolsky Amsterdam

Conveniently located just minutes’ walk from the central train station and with views over Dam Square and the Royal Palace the Anantara Grand Hotel Krasnapolsky offers modern facilities within a historical setting. 

With some of the most elegant meeting spaces in Amsterdam, including the Wintergarden, the conference facilities boast a separate entrance, and outdoor events can be held in the Summergarden, on the rooftop terrace, or on a canal boat moored at our pier.

The hotel has vast experience hosting regal celebrations and international conventions for up to 1,500 guests, an event planner to take care of every detail and AV and IT technicians on standby, you are in good hands.

View full venue profile.

Barcelona, Spain

Barcelona is a vibrant coastal city that blends stunning Mediterranean beaches with a rich architectural heritage. From the works of Gaudí to the lively streets of Las Ramblas, Barcelona offers a unique cultural experience. The city’s dynamic energy makes it a top destination for both business and leisure events.

Find out more about Barcelona as a destination.

Cat’s Pick: W Barcelona

Barcelona is the perfect city break city, with so much to see and do.  W Hotel Barcelona is the perfect place to start, with amazing views over the Mediterranean.

Everything from large events spaces to something for that smaller gathering, W Hotel Barcelona offers it all.  Combining luxury and comfort. 

Having personally stayed and been lucky enough to stay in a Cool Corner room, with the best sea view, it’s a brilliant hotel.

View full venue profile.

Berlin, Germany

Berlin, a city rich in history and culture, has rapidly evolved into a dynamic metropolis known for its cutting-edge tech scene and artistic vibrancy. It’s a melting pot of innovation, making it a great location for modern events, conferences, and cultural experiences.

Find out more about Berlin as a destination.

Kirsty’s Pick: Scandic Berlin Potsdamer Platz

Conveniently located to Potzdamer Platz, this hotel offers stylish meetings and conferences with an emphasis on sustainability and accessibility. What sets this hotel apart is its commitment to inclusion; it’s the little touches such as bird song at the corners of corridors for sight impaired visitors.

Sustainability isn’t just a tick box here either, the hotel has the highest rating among Berlin hotels in the current VDR Certified Green Ranking, making it the greenest hotel in the city.

View full venue profile.

Monaco

Monaco is a glamorous principality known for its luxury, elegance, and world-class events like the Monaco Grand Prix. Nestled on the Mediterranean coast, it boasts stunning views, opulent hotels, and prestigious venues.

Despite its small size, Monaco offers an exclusive atmosphere perfect for high-profile conferences and social events. With easy access from Nice and a rich cultural scene, Monaco is an unrivalled destination for hosting upscale, unforgettable gatherings.

Find out more about Monaco as a destination.

Rebecca’s Pick: Grimaldi Forum

Centrally located overlooking the sea in Monaco and named after the Grimaldi family, the historical reigning family of Monaco, the Grimaldi Forum is a prominent international event venue.

With its purpose as both a congress centre and a cultural hub, the large event spaces can be adapted for all types of event with 6 large conference spaces, 4 auditoriums, meeting rooms and welcome areas available.

As of 2025 the Grimaldi Forum Monaco will benefit from the ambitious urban development underway. 

View full venue profile.

Paris

Paris, renowned for its iconic landmarks and timeless beauty, is a global hub for art, fashion, and culture. The city offers a stunning array of venues, from historic palaces to modern spaces, perfect for high-end events.

Its vibrant atmosphere and world-class dining make Paris an unforgettable destination for conferences, meetings, and celebrations.

With its rich history and unparalleled charm, Paris is a top choice for any prestigious occasion.

Find out more about Paris as a destination.

Erin’s Pick: Hotel Molitor Paris – MGallery

Conveniently located in the 16th arrondissement of Paris, this incredible venue exerts luxury and class with its incredible meetings and events facilities which cater to your event’s needs.  The Molitor experience is different and all-encompassing.

From the arrival in the lobby where the 1984 Rolls Royce tagged by the popular JonOne artist stands, to the varied event spaces, including a rooftop terrace facing the Eiffel Tower ensuring a priceless backdrop for your corporate events.

This hotel also famously was the setting for the film ‘Emily in Paris’ with its ultimate backdrops and iconic lit up outdoor pool!

View full venue profile.

Vienna, Austria

Vienna is a city that seamlessly blends imperial history with contemporary style. Known for its classical music heritage and stunning architecture, Vienna is a city of sophistication. The city’s event spaces often reflect this elegance, providing an air of grandeur for any occasion.

Find out more about Vienna as a destination.

Scott’s Pick: Austria Center

The Austria centre really can facilitate all events, able to host over 22,000 people all in one venue. With a wide variety of meeting and event spaces and a location second to none in the historic and beautiful city of Vienna.

Connected directly to the UN headquarters, high security and high tech come as standard, with unique and flexible digital solutions.

On top of all that, Austrian airlines worldwide network is centred on Vienna offering global connections to make your delegates travel options as seamless as possible no matter where in the world they are traveling from.

View full venue profile.

Abu Dhabi

Abu Dhabi, the capital of the UAE, offers a captivating blend of rich cultural heritage and futuristic architecture. Known for its luxurious hotels, world-class venues, and stunning waterfronts, it’s an ideal location for upscale events and conferences.

With iconic attractions like the Sheikh Zayed Grand Mosque and cutting-edge infrastructure, Abu Dhabi provides a perfect mix of tradition and innovation, making it a prime destination for both business and leisure gatherings.

Find out more about Abu Dhabi as a destination.

Kirsty’s Pick: Emirates Palace, Mandarin Oriental

A one of a kind, stunning property with its own marina, the Emirates Palace, Mandarin Orientals resort stretches across 2km.

8 F&B outlets including Lebanese, Chinese and Michelin Star restaurants provides plenty of choice for your delegates, and the warm water is the perfect spot for testing out the water sports available.

This hotel is perfect for any incentive group.

View full venue profile.

Boston

Boston, one of America’s oldest cities, blends historic charm with cutting-edge innovation. Known for its prestigious universities and vibrant cultural scene, it offers a wide array of venues, from historic buildings to modern convention centres.

Whether for corporate meetings or social events, Boston’s rich history, walkable neighbourhoods, and thriving tech hub make it an ideal destination for gatherings that combine tradition with progress.

Find out more about Boston as a destination.

Felicity’s Pick: Ritz-Carlton Boston

Close to downtown Boston business destinations, and offering panoramic views of Boston’s skyline and Boston Common, this recently refurbished hotel offers a range of elegant function room options, and a stylish pre-function area.

The contemporary meeting space floor with nine daylight infused technologically advanced meeting rooms includes an impressive 3,300-square-foot ballroom venue, and there is also an adjacent theatre space available for video conferences.

View full venue profile.

New York

New York City, a global capital of culture, finance, and entertainment, offers an unparalleled backdrop for any event. From iconic landmarks like Times Square and Central Park to world-class venues, NYC is a melting pot of creativity and innovation.

The city’s vibrant atmosphere, diverse dining options, and rich arts scene make it an ideal destination for both corporate conferences and social gatherings. With its energy and allure, New York promises an unforgettable experience for any occasion.

Find out more about New York as a destination.

Cat’s Pick: The New York EDITION

Looking for great views of New York, there is nowhere better than The New York Edition. Built in 1909 this hotel holds a huge amount of history within its walls. Hotel guests’ rooms are a home away from home, but with all luxurious amenities.

The Clocktower restaurant serves clientele British cuisine using seasonal ingredients.  For pure opulence why not enjoy a drink whilst seated at the 24-karat gold leaf bar in The Bar at The Clocktower. 6 meetings rooms with a max capacity of 125 theatre style. 

Venue spaces can be adapted for board meetings, lavish parties, private dining or why not book one of the three penthouses, each boasting stunning views of New York.

View full venue profile.

Singapore

Singapore is a vibrant city-state known for its stunning skyline, lush green spaces, and multicultural heritage. As a global financial hub, it boasts a diverse array of venues, from high-tech convention centres to luxurious hotels.

The city’s efficient infrastructure, combined with its rich culinary scene and cultural attractions, makes it an ideal destination for business events and social gatherings alike. With its perfect blend of tradition and modernity, Singapore offers an unforgettable experience for all visitors.

Find out more about Singapore as a destination.

Rebecca’s Pick: Marina Bay Sands Singapore

Located centrally and just across from Marina Bay, the Marina Bay Sands Singapore hotel sits within a sprawling entertainment complex. In the hotel are 4 fusion restaurants featuring celebrity chefs. There are also bars, cafes, a nightclub, in addition to event space, a gym, and an observation deck, along with a rooftop infinity pool.

The huge event complex comprises 250 meeting rooms, with the capacity to comfortably accommodate 45,000 delegates within the conference spaces.

The Sands Expo and Convention Centre is also home to Southeast Asia’s largest ballroom that can hold up to 8,000 attendees.

View full venue profile.

Marrakech

Marrakech, a vibrant city in Morocco, is renowned for its rich history, stunning architecture, and vibrant souks. Known as the “Red City,” it seamlessly blends traditional Moroccan culture with modern luxury.

With an array of unique venues, from opulent riads to contemporary hotels, Marrakech is perfect for both corporate events and lavish celebrations.

Its enchanting atmosphere, beautiful gardens, and lively marketplaces make it an unforgettable destination for those seeking a truly immersive experience.

Find out more about Marrakech as a destination.

Scott’s Pick: Royal Mansour Marrakech

Small is not always less. With flexible event space for up to 120 people and set in the stunning surroundings of a beautiful medina.

Ideal for smaller high-end events that still offer all the facilities the modern event organiser demands but in a setting where you truly feel the exceptional surroundings and service.

View full venue profile.

Our global destination knowledge

These diverse destinations reflect the incredible variety of event venues available across the globe. Each city offers its own unique atmosphere, and the venues we’ve selected showcase the best of what these destinations have to offer. Whether you’re looking for modern luxury, historical grandeur, or something truly unique, there’s a venue here for every event.

Are you ready to start searching for your global destination for your next event? Start planning today see the amazing venues worldwide available through EDGE.

Register today for free access, or contact Scott or Kirsty to see how our platform can help your agency or business.

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Building high performing teams in the events industry through apprenticeships

What do you know about apprenticeships?  You probably know it’s paid on-the-job training where employees gain valuable experiences while completing academic training, leading to nationally recognised qualifications. 

Did you know that for 2023-24 the total apprenticeship levy came to £3.9 billion but due to underspend because of lack of take up, £5 billion between 2017 -21 went unspent. Last year alone 2022-23, £96 million, or four per cent, of England’s ring-fenced apprenticeships budget went unused.

This blog seeks to address some of the misconceptions about apprenticeships and identifies the huge opportunity and potential for the meetings and events industry to take advantage of its potential to upskill staff and attract new talent into the sector by using the apprenticeship levy.

Dispelling common misconceptions of apprenticeships

In recent years, apprenticeships have become an increasingly valuable route for career development across various industries, including the events sector.

  • In the 2022/23 academic year, there were 752,150 people participating in an apprenticeship in England (source: House of Commons Library) but each year some of the levy is unused.
  • The number of starts fell in 2022/23 by 12,100, or 3%, from the number of starts in the previous academic year.
  • Over 500 Event Assistant apprentices between 2017-2021 (IFATE, 2022)

Despite their growing relevance, many misconceptions persist, limiting apprentices’ potential to revolutionise learning and development. These myths often stem from outdated perceptions of them limited to entry-level, youth-focused training programmes. In reality, apprenticeships today are broad, dynamic, and applicable to professionals of all ages and stages of their careers.

We caught up with Lynn Manir-Jolley, CEO of Potential Realised to unravel the misconceptions of apprenticeships and why businesses should take full advantage of what’s available.

 

The myth of apprenticeships being just for school leavers

Prevalent misconceptions include them being solely for young people coming out of school or college. This is far from the truth. Apprenticeships are accessible to individuals at any stage in life. There are people on apprenticeships who are in their 20s, 30s, 40s, and even their 50s. There is no age barrier when it comes to furthering education and skills development, yet the belief that apprenticeships are only for the younger generation still lingers.

This partly stems from branding issues or outdated assumptions about apprenticeships. While the term may evoke images of school leavers or early-career trainees, modern apprenticeships cater to professionals across a wide range of industries and experience levels, offering opportunities for both young individuals starting their careers and seasoned professionals looking to upskill or transition into new roles.

One route into the events workforce has traditionally been through UK Higher Education providers of event-related undergraduate and postgraduate degrees. This route has seen a decline in applications and acceptances over the last 5 years (HESA, 2022). There are now approximately 2,000 graduates entering the workforce from event degrees each year.

Apprenticeships are not just for large companies

Another common misconception surrounds apprenticeships being primarily for large corporations with substantial payrolls. In reality, businesses of all sizes can benefit from these programmes.

For small companies, the primary requirement is having a line manager to support the apprentice throughout their training. This is important because training providers meet with both the learner and their line manager every quarter to ensure steady progress. Even if your company doesn’t pay into the apprenticeship levy – typically for organisations with a payroll under £3 million – you can still access apprenticeship training by covering just 5% of the course cost.

For example, if an apprenticeship costs £4,000, a small business will only need to pay £200, making it a cost-effective investment in long-term staff development.

For larger companies with payrolls over £3 million who automatically contribute 0.05% of their wage bill to the apprenticeship levy, the opportunities expand even further. Large organisations often have considerable unused levy funds, which can be redirected to support other areas of their business or even transfer to smaller companies within their supply chain.

This creates a strategic advantage, particularly in industries like events, where partnerships between agencies, hotels, AV companies, and other suppliers are critical to delivering successful events. Levy transfers enable larger businesses to support their smaller partners, ensuring employees receive the necessary training and skills development.

Collaboration and strategic use of the levy

For large businesses, levy underutilisation is a common issue. Even companies that are aware of the levy may not be fully tapping into the potential benefits. Organisations can allocate these funds to upskill staff in key areas, such as leadership, human resources, or industry-specific skills. For example, in other sectors such as construction they use the levy to develop their HR and leadership teams as well as technical experts, maximising the value across multiple departments.

Not well known is that the apprenticeship levy’s unused funds can be transferred to smaller businesses. This opens up significant opportunities for strategic partnerships within sectors like meetings and events, where collaboration is essential. Large agencies, for example, can support smaller partners by transferring their unused levy to fund apprenticeship training. This adds value to the entire supply chain, ensuring all partners are equipped with the skills necessary to succeed.

The lifelong learning mindset

There is still the challenge to address outdated beliefs that learning stops after formal education or at a certain age. Continuous development has become essential for everyone. Education is for everybody, forever. You don’t stop learning. This lifelong learning approach is essential for businesses that want to remain competitive and innovative.

In the events industry, for instance, apprenticeships are not limited to event management alone. They can encompass fields like marketing, finance, research and development, and even gastronomy! The breadth of opportunities available through apprenticeships makes them highly adaptable to a company’s specific needs, while also contributing to individual career growth.

It’s not just about entry-level roles. Apprenticeships can be designed to develop senior leadership, marketing, HR, finance, and many other functions critical to business success. However, the untapped potential of the Apprenticeship Levy suggests that there is still a knowledge gap within many organisations about how best to utilise these funds to develop their teams.

Strategic integration and continuous learning

There is a need for strategic planning when implementing apprenticeships. Successful programmes require a clear vision and partnership between employers, training providers, and learners. If you get that three-way relationship right, then it really does work.

Investing in employee development through apprenticeships can improve staff retention, employee satisfaction, and brand reputation.

It also helps businesses stay agile and competitive in industries requiring continuous learning and adaptation to new trends.

Supporting apprenticeships, especially in collaborative ways, can strengthen companies’ ESG (Environmental, Social, Governance) credentials, showing a commitment to workforce development and sustainability.

Long-term benefits for businesses and learners

Apprenticeships offer a clear advantage for both businesses and learners. For the meetings and events sector, investing in apprenticeships contributes to talent development, succession planning, and overall staff retention. Apprenticeships provide an opportunity for employees to gain practical, hands-on experience, apply their learning directly in the workplace, and advance through levels of certification that can align with their career goals—whether they’re pursuing level 3, level 5, or even level 7 qualifications.

For learners, apprenticeships provide a structured pathway to developing new skills and gaining qualifications without the burden of student debt. Many young people are opting for apprenticeships over traditional university routes, attracted by the opportunity to earn while they learn and gain valuable experience. This trend is growing, particularly as the cost of higher education rises and the desire for practical work experience increases.

How can you access events apprenticeships?

Events Apprenticeships (EA) is a not-for-profit, CIC (Community Interest Company) organisation helping to develop and provide recognised routes into events, to allow people from all backgrounds and ages to gain experience and relevant professional qualifications within the industry. It aims to break down barriers to entry and progression with the aim of attracting a broader pipeline of potential talent.

The Events Apprenticeship Framework (EAF) brings together those apprenticeships that are recognised as supporting the wider event ecosystem. It identifies gaps and aims to fill these, initially highlighting those whose core work is in events:

  • Event Assistant
  • Production Technician and Live Event Rigger.

It will aim to influence and sign-post related apprenticeships, such as:

  • Print Technician
  • Electrician
  • Carpentry & Joinery
  • Security First Line Manager
  • Hospitality Supervisor
  • Hospitality Manager

As within the events industry, they inspire the way apprenticeships are perceived and drive forward innovative and creative work in England to ensure more individuals and businesses can access the benefits of event apprenticeships.

The future of apprenticeships in the events industry

The meetings and events industry is rapidly evolving, and apprenticeships can play a crucial role in keeping pace with changes. As technology, such as AI, continues to influence event planning and execution, businesses need to stay on top of these advancements. Continuous training is essential, and apprenticeships offer a structured way to ensure staff remain agile and responsive to emerging trends.

Moreover, the government’s focus on skills development suggests that apprenticeships will continue to grow. Political changes may bring shifts to the levy system, potentially expanding how businesses can use levy funds. This could open the door to shorter, targeted training programmes or “skills boot camps” to address immediate needs in the workforce.

Final words from Lynn

“Apprenticeships present an excellent opportunity for businesses of all sizes in the meetings and events industry. From upskilling current employees to developing future leaders, the apprenticeship levy and its associated programs provide a pathway to growth and success. By collaborating with partners, making strategic use of levy transfers, and keeping an eye on future trends, companies can ensure they are well-positioned to thrive in this fast-paced and ever-evolving sector.

The key to success is education — both for businesses and learners. Understanding how apprenticeships work, the funding available, and the potential long-term benefits can unlock a world of opportunities for businesses looking to invest in their most important asset: their people.”

_________________________________________________________

Ensure you’re registered to EDGE Venues for regular industry insights.

 

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Awards Season 2024: Our pick of the perfect venues for award ceremonies

Awards Ceremony

It’s that time of the year again – awards season is upon us, and with it comes a flurry of spectacular ceremonies celebrating the best in meetings, events, business travel, and beyond.

From the M&IT Awards and C&IT Awards to the EVCOM Awards and the Business Travel People Awards (to name only a few), there are plenty of opportunities to see us celebrate the best our pretty awesome industry has to offer.

At EDGE, we’ve been thinking about what makes a venue perfect for a glamorous awards ceremony, and our team has shared their favourite picks. From opulent hotels steeped in history to sleek and contemporary spaces, these venues have the ideal setting for unforgettable evenings.

So, ahead of this exciting awards season, let’s take a look at our team’s top choices…

Kimpton Fitzroy – London

The Kimpton Fitzroy, nestled in the heart of Bloomsbury, London, is a masterpiece of grandeur. This hotel, with its stunning Edwardian architecture, exudes luxury at every corner. The exquisite ballroom, with its intricate detailing and soaring ceilings, offers the perfect setting for an awards dinner that demands nothing short of excellence. From the moment guests step into the lobby, they’re greeted by an atmosphere of luxury, making this venue ideal for a truly glamorous evening.

Voco Central Grand – Glasgow

For a venue that combines grandeur with history, Voco Central Grand in Glasgow is a standout choice. Housed within the stunning 19th-century train station, this hotel offers an atmosphere of grandeur with a touch of historic charm. The architecture alone will wow your guests, while the versatile event spaces ensure your awards dinner or gala is as memorable as the venue itself. The perfect blend of elegance and history makes Voco Central Grand a top contender for your next event in Scotland.

The Met Hotel – Leeds

Leeds’ Met Hotel is the essence of magnitude with its iconic ‘Met Suite.’ Tall ceilings, grand pillars, and striking architecture give this space a personality that’s perfect for a black-tie affair. Add to that the creative lighting and you’ve got an atmosphere of luxury that enhances any event. This venue is perfect for those looking for a space that combines tradition with a touch of modern elegance, ensuring your awards ceremony is both stylish and sophisticated.

Hampshire Court Hotel – Basingstoke

The Hampshire Court Hotel’s ‘Arena’ is a true gem for those seeking an elegant setting for their awards dinner. With dramatic curtain walls and stunning chandeliers, this venue lends itself perfectly to evening events where glamour is essential. Whether it’s a formal gala or an intimate awards ceremony, Hampshire Court provides an exceptional backdrop that will make your guests feel like stars.

The Cumberland – London

Formerly known as the Hard Rock Café, The Cumberland in London is a venue with a rock ‘n’ roll soul and a glamorous heart. The reception area, with its sleek design, sets the tone for a star-studded event, while the backstage lounge adds a touch of glitz and glamour. The Arena, with its stylish and colourful backdrop, is a perfect space for awards ceremonies that want to make an impact. Music lovers will also appreciate the musical influences throughout the hotel, adding a unique twist to your event.

Crown Hotel – Harrogate

The Crown Hotel in Harrogate offers a slice of historic elegance for your awards ceremony. This stunning venue features a grand suite with oak-panelled walls, stained glass windows, and an ornate ceiling that creates a breath-taking backdrop for any event. Whether it’s a dinner or a formal awards ceremony, the Crown Hotel provides an atmosphere of timeless sophistication, making it the perfect place to celebrate success.

University Arms Hotel – Cambridge

For those looking for a venue with a touch of academic grandeur, the University Arms Hotel in Cambridge is a top pick. Located in the heart of the city, this historic hotel boasts lovely meeting spaces that are ideal for more intimate awards ceremonies. The hotel’s traditional yet modern feel gives it a unique charm, and its central location makes it convenient for guests coming from near and far. A perfect venue for a sophisticated event in one of the UK’s most iconic cities.

Edgbaston Park Hotel and Conference Centre – Birmingham

Located in the vibrant city of Birmingham, the Edgbaston Park Hotel and Conference Centre offers a sleek and contemporary option for awards events. With its large, bright spaces and contemporary design, this venue is perfect for those looking for a modern setting with all the amenities. Plus, its location near Birmingham’s city centre means that your guests will have easy access to everything the city has to offer.

Whether you’re planning a black-tie affair in the heart of London or a more intimate gathering in Cambridge, the right venue can make all the difference.

At EDGE, we’re always on the lookout for spaces that exude glamour, sophistication, and that perfect “wow” factor. These venues are just a few of our favourites – each one offering something unique and special for awards season.

Are you ready to make your awards ceremony one to remember? Start planning today see the amazing venues available through EDGE.

Register today for free access, or contact Scott or Kirsty to see how our platform can help your agency or business.

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A guide to making your Corporate Christmas party one to remember

EDGE Christmas Party Planning

As the summer holiday draw to an end, it’s time to turn your thoughts to the festive season. For businesses, this time of year presents the perfect opportunity to bring employees together, celebrate achievements, and build camaraderie.

A well-planned corporate Christmas party can leave a lasting impression on staff, making it vital to plan ahead to ensure a memorable experience.

To make things easier, we’ve highlighted some fantastic offers and venues that are sure to make your corporate Christmas party one to remember!

It’s all about the planning

The key to a successful corporate Christmas party is early planning. December is one of the busiest months for events, and the best venues and dates fill up fast. By securing your venue early, you not only guarantee your preferred date but also open up a wider selection of options. This is especially important if your guest list is large or if you have specific requirements, such as catering, entertainment, or bespoke theming.

Many venues offer early booking incentives, so getting ahead of the curve could even save you money. Keep reading on for some of the best offers currently available via EDGE.

Choose the perfect venue

Selecting the right venue is essential for creating the atmosphere you want for your event. Whether you’re aiming for an elegant dinner, a casual get-together, or a full-scale party, there are fantastic venues across the UK with exceptional offers this Christmas season.

Here are some standout venues offering something special for your corporate celebrations available when you book through EDGE Venues:

1. Hilton Cobham

Hilton Cobham is renowned for its enchanting Christmas events. Whether you’re hosting a large corporate gathering or an intimate office party, their 2024 Christmas Brochure is filled with enticing options that will make your holiday season unforgettable. The venue offers a magical setting perfect for festive fun with colleagues. Booking is now open, so don’t miss your chance to secure a spot! Click here to find out more.

2. Events @ No. 6

Looking for a sophisticated space with a festive twist? Events @ No. 6 has just unveiled its 2024 Christmas Packages, available from 11th November to 20th December. Their packages cater to a variety of needs, from elegant dinners to cocktail receptions. Make sure to book early to ensure your preferred space is available. Get inspired here.

3. Edgbaston Stadium

Step into Christmas at Edgbaston Stadium, one of the most iconic sporting venues in the UK. Whether it’s a get-together with friends or a full office party, Edgbaston has a range of Christmas packages to suit your needs. From exquisite catering to stylish event spaces, your celebration is sure to be a hit. Click here for more info.

4. Whittlebury Park

Whittlebury Park offers more than just a party venue; it provides a complete Christmas experience. Their extensive facilities include a leisure club, spa, restaurants, and beautiful guest rooms — making it easy to extend your celebration with an overnight stay. Combine luxurious surroundings with exceptional service and food for an event that will leave a lasting impression. Check out their own Christmas planning tips.

5. Tottenham Hotspur Stadium.

For a venue that promises to impress, look no further than Tottenham Hotspur Stadium. Known for its world-class facilities, the stadium offers spectacular spaces, bespoke dining options, and live entertainment. Whether you’re planning an intimate gathering or a large-scale event, Tottenham Hotspur Stadium will exceed your expectations. Click here to find out more.

6. Park Plaza

Their hotels are all about flexibility and style. Whether your occasion is big or small, they have options to suit your needs — from intimate dinner parties to large galas. With locations in UK city centres, it’s convenient for all your guests, ensuring a night to remember. Explore their offers here.

7. BMA House

Looking for a sustainable option? BMA House offers a unique ‘Greenest Christmas Dinner’ package, featuring a two-course set menu with a dessert station. With hand-selected dishes to reduce your carbon footprint, vegan wine, and eco-friendly décor, this is a great choice for those who want to combine festive fun with a commitment to sustainability. Click here for the offer.

Consider your guests

It’s important to consider your guests’ needs and preferences. Factors such as location, accessibility, and dietary requirements should all play a role in your decision-making process. For larger events, offering accommodation or transportation options can make the night more enjoyable and stress-free for everyone.

Don’t forget the extras

It’s the little details that often make the biggest impact. Beyond the venue and catering, think about entertainment options that will set the mood for the evening. Whether it’s a live band, DJ, photo booth, or festive games, these extra touches can elevate your event from good to great.

Finally, ensure that you communicate clearly with your employees or guests in the lead-up to the event. Send out invitations well in advance, and keep everyone informed of any important details such as dress code, start times, and travel arrangements.

Planning a corporate Christmas party requires careful thought and preparation, but the payoff is well worth the effort. By starting early, choosing the right venue, and considering all the details, you can create an event that will be talked about for months to come.

Start planning today and see how EDGE can help make your corporate Christmas party one to remember!

Register today for free access, or contact Scott or Kirsty to see how our platform can help your agency or business.

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How corporate events can give back

Corporate events have long been a powerful tool for networking, team building, education, celebrating achievements, and more. Yet these events can do much more—they can be a force for good in your communities.

By integrating sustainability into event planning, companies can give back to the community and contribute to a healthier planet.

How can event planners ensure their choices align with these values? That’s where EDGE Venues comes into play.

Corporate events in community building

Corporate events are an opportunity to influence and inspire. Whatever the type of event, they bring together people, resources, and ideas. With the right approach, they can also benefit the communities in which you hold them.

For instance, companies can partner with local vendors, donate leftover food to shelters, or support local charities through fundraising activities at the event.

Skift Meetings has curated a fantastic list of ways to give back through events. The list is stacked with inventive solutions for organisations that desire to make a difference. With everything from a Charity Bike Build and Diabetes Cook-off to Paws For A Cause, Foodbank Showdown and more, the list is a must-read for event profs. Check it out here!

Why sustainability matters

The events industry is known for generating significant waste and carbon emissions, from single-use plastics to large-scale energy consumption. By prioritising sustainability, companies can reduce their environmental footprint and set a positive example for others.

When companies choose sustainable practices for their events, they help protect the environment, conserve resources, and promote social responsibility.

How can EDGE support sustainable event planning?

Planning an event with sustainability in mind can seem daunting, but it doesn’t have to be. EDGE Venues makes it easier for event planners to make informed decisions that align with their sustainability goals.

Here’s how:

1. Venue sustainability policies

One of the most significant factors in sustainable event planning is the choice of venue. EDGE Venues provides detailed information about each venue’s sustainability policies, helping planners identify locations prioritising eco-friendly initiatives.

Whether it’s energy-efficient lighting, water conservation measures, or waste reduction programmes, EDGE provides venues with the opportunity to ensure event planners have the information they need to choose a venue that aligns with their values.

2. Accreditations and certifications

In addition to sustainability policies, we also highlight venues that receive relevant sustainability accreditations and certifications.

These recognitions, such as Green Tourism Standard and Greengage ECOsmart, indicate that a venue meets high environmental and social responsibility standards.

3. Venue insights

Venues can easily share their latest sustainability initiatives and community engagement efforts on EDGE Venues. This keeps event planners informed about the newest venue initiatives.

By regularly updating their profiles with news on accreditations, eco-friendly upgrades, or local partnerships, venues can showcase their commitment to sustainability and social responsibility. This helps venues stand out to planners seeking sustainable options, making it easier to choose venues that align with your values and goals for a positive community impact.

View latest venue news here.

A call to action – make sustainability a priority

As a company, you have the power to make a difference through your corporate events. By prioritising sustainability in your event planning, you can give back to the community, protect the environment, and inspire others to do the same.

We encourage all event planners to use EDGE Venues to make informed, sustainable choices for their events. Start planning today and see how EDGE can help you make a difference!

Register today for free access, or contact Scott or Kirsty to see how our platform can help your agency or business.

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New venues for your next event

What is more exclusive than a new venue to host your next event in? We have created a list of some of the more recent new venue openings, along with a couple that are opening their doors soon.

Radisson Blu Sheffield – Opened June 2024

Overlooking the Town Centre and The Peace Gardens, Radisson Blu Sheffield features a restored Victorian façade with 154 contemporary bedrooms.

The hotel also has a rooftop speakeasy-style Indian restaurant and bar, flexible meeting and event spaces with an outdoor terrace, a fully equipped fitness centre, and a convenient location, our hotel is the perfect base for your stay, whether traveling on business or leisure.

The hotel’s meetings and events space can host up to 280 attendees in their six meeting rooms. The space comes with state-of-the-art audiovisual equipment as standard, and all attendees can keep connected with complimentary high-speed Wi-Fi.

Find out more

Tynecastle Park Hotel: Opened February 2024

A unique hotel at an instantly iconic destination – Tynecastle Park, the home of Heart of Midlothian FC – sits in the heart of Edinburgh. With two vast outdoor spaces Tynecastle Park can easily manage larger displays, stands and product demonstrations.

The Main Stand lounges offer additional space for catering, production areas or as presentation or sponsor rooms. Having recently undergone redevelopment, Tynecastle Park currently offers nine event spaces with a combined capacity of up to 1200 delegates.

Find out more

Hotel Indigo Coventry: Opened January 2024

Situated in the heart of Coventry’s vibrant city centre, the boutique hotel captures the essence of this dynamic city, blending modern comforts with a nod to its rich heritage.

Hotel Indigo Coventry has a modern and contemporary design boardroom, with all mod cons and plenty of natural daylight, the meeting room is perfect for small meetings for up to ten people. The hotel offers catering, meeting registration services, creative meeting and event concept consultation, and Wi-Fi throughout the hotel.

Find out more

Park Hyatt London River Thames: Opening Late 2024

The hotel is conveniently located near the bustling Sloane Square and Kings Road, globally renowned art gallery Tate Britain, the charming 200-acre Battersea Park and popular tourist attractions like Big Ben, Buckingham Palace, Trafalgar Square and London Eye.

At Park Hyatt London River Thames, their 203 elegantly appointed rooms and suites, including the Two ambassador suites and the distinguished presidential suite, have been meticulously designed to cater to the needs of their guests.

The hotel offers seven meeting spaces with breakout foyers and one ballroom with a pre-function area that can host up to 850 guests. The dedicated team offers carefully curated and personalised experiences and flexible catering options for your special event.

Find out more

The Reach Manchester Piccadilly: Opening Late 2024

The Reach at Piccadilly a Tribute Portfolio Hotel stands out for its incredible location in the heart of the bustling city, yet it rests adjacent to the calm of the Rochdale Canal. A new opening scheduled for 2024 guests will be able to wine and dine whilst watching boats pass through Lock 84. Only 90 seconds walk to Piccadilly Train Station and easy access to Manchester’s main attractions.

The hotel also will be home to The Reach at Piccadilly Restaurant and Bar serving an eclectic mix of small plates and larger plates along with quality drinks. Perfect for either a pre-event cocktail and bite to eat, or something more formal and substantial.

Find out more

Keep up-to-date with all the latest hotel openings by subscribing to EDGE Venues.

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Employee wellness demands, IMEX success, Power of Event’s new app, and more

This month’s news round-up brings you some of the industry and association news from May 2024, including delegates demanding employee wellness, IMEX success, industry app pilot, and more.  

Employee wellness tops the corporate agenda for offsite meetings

A new survey has revealed that 77% of event planners are prioritising employee wellness facilities in response to delegate wishes. 

Research by Hand Picked Hotels polled five hundred event planners and also found that events are now increasingly being planned last minute. Just under half, 43% say they are booking offsites between one and four weeks out from the meeting or event date, with just 2% booking six months in advance.  

The top five planners’ priorities are big on employee wellness:

  • Nutritious food and beverage offerings (48%) – in number one position is food and beverage, booking event caterers that not only deliver delicious food, but healthy menus too are key with delegates expressing their wish for it to be healthy.  
  • A wellness walk (34%) – walking is one of the easiest ways to improve wellbeing. It is also free and accessible and an effective way of building in a business break for delegates.  
  • A wellness experience (25%) – a quarter of respondents cite breathing and relaxation techniques as important to delegates. Many venues can offer on-site massages as well as mindfulness and yoga classes for delegate / employee wellness.  
  • Access to spas and health club facilities (24%) – keeping fit with regular exercise is desired by many delegates and for those who travel a lot, maintaining a routine is welcome if they can fit in some exercise while attending an event.  
  • Outdoors activity (19%) – being outside is beneficial for mind and body and in fifth place is the desire to do some events outdoors. For planners, this can be challenging because inclement weather may make planning difficult but where a wet weather plan is possible and in the summer months more certainty can be reached, outdoor activities are welcomed.  

With more companies leaving remote working behind, the popularity of face to face meetings in 2023 has returned to pre pandemic levels; and with it the focus is now ensuring meetings and events support and aid employee wellness – physical and mental. 

The study also unveiled the 2024 market is all about late bookings, with 43% of planners admitting to booking offsites between one and four weeks out from the meeting or event date and only 2% booking six months out, evidence of more spontaneity in the marketplace. 

IMEX Frankfurt welcomes 12,000 global suppliers and event professionals

IMEX 2024 saw 12,000 global suppliers and event professionals come together, for 63,000 buyer-exhibitor meetings over three transformative Frankfurt days.

Updates on imex-frankfurt.com news pages share that the past few years have, “challenged us all to reimagine every aspect of what we, as event professionals do. IMEX Frankfurt 2024 reflected this transformative journey, showcasing where events are heading, and how we can, as a global community, work together to shape a brighter future.

“The IMEX events microcosm saw big-name, star-turn, up-and coming and ground-breaking suppliers ignite our show floor; stand-out speakers and standing-room only sessions tap into the hunger for learning; and a whirlwind of business meetings, exchanges and transformative connections bring a dynamic energy to every corner of the halls.”

What’s more, M&IT Magazine has reported that encouraging the next generation of event planners entering the sector was the focus of many conversations at the show. IMEX CEO Carina Bauer told the publication:

“We’ve been really pleased with the number of young people attending our Rising Talent programme for those with up to three years’ experience. It was also great to see the launch of a complementary programme – Young Stars – part of our broadest ever range of German language education and an integral part of the hugely successful MICE Impact Academy.”

Read more about all areas of IMEX success for 2024, here.

University of Northampton commissions Power of Events research app pilot 

The Power of Events has announced the launch of its first research project through the Events Industry Insight App, in collaboration with Claire Drakeley from the University of Northampton.

From May 22nd to mid-July, industry professionals can participate in this pioneering study, which aims to improve decision-making in event management.

The Events Industry Insight App is the first digital app tool available for all commissioners of research in the UK Events Industry. 

Download the app, register, and engage, via The Power of Events.

EVCOM London Live Awards announces new agency-focused categories

As the EVCOM London Live Awards readied to open its entries on May 23rd, it announced a new roster of agency-focused categories.

As agencies often work on events that are outside their control and are often unable to share the incredible work they do due to client permissions, EVCOM’s new categories celebrate agency cultures and workplaces instead.

Entrants are invited to answer three questions on the initiative or strategy, the journey to its creation (how they identified the need for the initiative and shaped it to ensure it met the needs of the team and agency) and the impact (what the effect has been on the individuals in the agency, and the agency as a whole).

Plus,  a new free-to-enter category recognises an agency’s overall culture. The new agency-focused categories include Best People Engagement Initiative, Best DEI Initiative, Best ESG Strategy Initiative, and Best Agency Culture of the Year.

Find out more, here.

RWS Global Acquires Great Big Events

RWS Global, the world leader in live moments, today announced the acquisition of Great Big Events (GBE), a leading sports event production company known for its work on the world’s biggest sporting events. Past credits include over 100 World Championships, World Cups, Olympic, Paralympic, Commonwealth and multi-sport Games.

As a result of this transaction, the company is launching RWS Global Sports, a new division of RWS Global that will provide an unrivalled, comprehensive range of offerings, including venue design, entertainment, sports production, merchandise and more. The new RWS Global Sports division will serve as a one-of-a-kind solution for clients, offering best-in-class, end-to-end live experiential offerings for audiences worldwide.

“This exciting acquisition redefines the possibilities for integrated, live sports and entertainment experiences on a global scale and propels us into a new realm of innovation and creativity,” said Ryan Stana, Chairman and CEO of RWS Global. “Fusing together our teams, resources and talent strengthens our position as leaders in the live experiential sector and allows us to deliver unprecedented live sports and entertainment experiences for our clients and their audiences across the globe.”

GBE co-founder Kim Henshaw will join and lead the RWS Global Sports division, bringing extensive industry expertise and knowledge that will be invaluable as RWS Global continues to expand its presence in the live entertainment and sporting events market.

IACC publishes Meeting Room of The Future trends report

IACC has published a report combining research and insights from 275 meeting planners worldwide into the future role of hotels and venues and trends in areas such as physical attributes, food and beverage, technology, and social impact. These evolving trends in conference attendee behaviours and needs will shape the future of conferences, meetings, and events with up to 250 attendees for the next three years and beyond.

The report, the first to seek the opinions of those arranging business events since 2019, supports the widely held view that the creative experiences and relationships built at live events cannot be replicated through technology alone and that Digitally Live Events will remain a feature for successful companies and communities.

Some key insights of the report include:

  • Food and beverage are still evolving. Many venues are reporting lower consumption of alcohol. Additionally, venues are dealing with increasingly complex and specific requests for dietary accommodations.
  • Venues are prioritising sustainability. Many venues have implemented programs to reduce food waste and single-use plastics, producing social responsibility & sustainability statements.
  • Demands and requirements are continuing to change. Breakout rooms are often requested, emphasising informal, comfortable seating that encourages team building and creativity.
  • Venues are starting to adapt to the next generation’s behavioural differences. Some venues are breaking up their events with more time for breaks and personal time and leveraging smaller groups to encourage more one-on-one engagement.
  • Adaptability to changing client needs is becoming a standard. 71% of venues have three-quarters to 100% of their meeting rooms equipped with flexible equipment and furniture that can roll quickly on wheels or be re-configured to turn a room quickly and efficiently.

Download and read the full report here.

Birmingham is shortlisted to host Invictus Games 2027

The Invictus Games Foundation has revealed that Washington DC, USA and Birmingham, UK have been shortlisted to host the Invictus Games in 2027. This shortlist has been confirmed after a detailed process which was launched last year. A final decision by the board of trustees will be made by the end of July. 

The bid from the city of Washington, led by Events DC, has outlined several potential venues in and around the city, with a focus on the George Washington University campus, alongside an indicative sports schedule which includes the nine core Invictus Games sports, plus the addition of esports. 

The UK government-backed bid focuses on the NEC, Birmingham, and draws the connection to the Queen Elizabeth Hospital in Selly Oak and wider Defence Medical assets in the region. Birmingham also seeks to utilise the nine core sports alongside e-sports, as well as exploring the addition of a team triathlon as a potential new sport. 

This could lead to a surge in hotel room and venue space bookings in the city, so don’t delay and book your event in Birmingham today to avoid disappointment. 

Missed April’s news round-up? Check it out here!

And book your next meeting or event venue on EDGEVenues.com

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How AI is Transforming Hybrid Events in Event Venues

Artificial Intelligence (AI) has ushered in a new era of possibilities in events.

In this blog, we’ll explore the impacts of AI on hybrid events and discuss the benefits of investing in technology to elevate the hybrid event venue experience.

Personalised Experiences

AI enables event organisers to gather and analyse vast quantities of data to understand attendee preferences. The information can create personalised experiences for both in-person and virtual attendees. From customised event agendas to tailored content recommendations, AI ensures all participants feel engaged and valued.

Smart Venue Management

The use of AI in venue management is a game-changer. Smart sensors and analytics tools can optimise space utilisation, track foot traffic, and predict peak times. So the attendee experience is improved by reducing overcrowding, and even planner can make informed data-driven decisions to improve future events.

Virtual Networking

Hybrid events often present the challenge of connecting virtual and in-person attendees seamlessly.

AI-powered matchmaking algorithms can facilitate meaningful connections by analysing participant profiles, preferences, and networking history. This creates a sense of community, whether attendees are joining from the venue or virtually.

Real-time Event Analytics

Gone are the days of post-event surveys as the primary source of feedback. AI provides real-time analytics that allows event organisers to monitor attendee engagement, track session popularity, and measure overall event success on the fly.

This valuable data empowers event planners to make instant adjustments and improvements, ensuring a dynamic and responsive event.

Content Delivery

AI-driven content curation tools ensure that attendees receive relevant and timely information. These systems can analyse participant interactions, questions, and feedback to dynamically adjust content delivery.

This ensures that both in-person and virtual audiences are engaged throughout the event.

Cost-Efficiency

Investing in AI technology for hybrid events enhances the experience while contributing to cost savings.

Smart logistics management, predictive equipment maintenance, and automated processes streamline operations. These processes reduce the need for manual intervention and minimises the risk of unexpected issues during events.

Adaptability to Future Trends

The events industry is continually evolving, and AI provides a future-proof solution. By investing in technology now, hybrid event venues position themselves to adapt to emerging trends and technologies seamlessly.

This forward-thinking approach ensures that venues remain at the forefront of the industry, attracting clients who value innovation and cutting-edge solutions.

Embracing AI technology is not just about keeping up with the times; it’s about redefining the future of events. The impacts of AI on hybrid events are undeniable, and the benefits of investing in this technology are vast. From personalised experiences to real-time analytics, the advantages extend to event organisers and attendees, creating a more connected, engaging, and memorable event experience.

Are you ready to plan your next event? Search from thousands of venues right here at EDGE Venues.