Birmingham: an experts insight for meetings and events

Alex Dalby, Trinity Event Solutions Event Consultant, recently headed into Birmingham for a series of site inspections. If you’re considering Birmingham as a destination for your next meeting or event, take a read of Alex’s insight and key considerations for each of the venues.

Hyatt Regency Birmingham

The Hyatt Regency is a 10-minute walk from Birmingham New Street Station, so is a perfect location for delegates coming by train. When entering the hotel, my first impressions was how stunning it was, with a great atmosphere. The lobby is filled with plants and water fountains, making it a beautiful feel on arrival and flooded with natural daylight coming through the large rooftop atrium.

The hotel has 10 meeting rooms. The largest of these is the Symphony Ballroom which can accommodate 144 in a cabaret style. This is an elegant space for a meeting and can also be split into 2 separate spaces – Ballroom 1 and Ballroom 2.

There are 319 bedrooms, all spacious and comfortable. Depending on which side of the hotel you are on, the bedrooms either look out onto views on the city or the canals (has an extra charge).

The hotel had a refurbishment in 2014 and this was still clear to see from how modern and fresh it was. There is chargeable parking on site but there are limited spaces available.

Consideration: Hyatt Regency has a direct bridge link to the International Convention Centre (ICC). This means delegates can have direct access to both.

Novotel

The Novotel is situated in a great location as it is approximately a 15-minute walk from Birmingham New Street Station. On arrival, my first impression was how quirky and colourful the reception area was. The reception area leads onto the restaurant and main breakout area for delegates and both areas had a lovely atmosphere to them. The restaurant can hold up to a maximum capacity of 100.

There are currently 9 meeting spaces in total. 3 of the meeting rooms carry the largest capacity of 48 cabaret. As of December 2019, work will be starting to add a large meeting space for 150 cabaret. I felt that the meeting rooms would be perfectly suitable for an event, but be aware there is no natural daylight.

The hotel has a total of 148 bedrooms and my first impression of the bedrooms was that they were all bright and clean.

Consideration: Car parking is available on site however; it has limited access (50 spaces) and chargeable.

Jurys Inn

The Jurys Inn hotel has a convenient location being just a 10-minute walk from Birmingham’s New Street Station. The hotel welcomes delegates with a spacious reception area, themed with black and white décor.

The hotel has 20 meeting rooms situated on the first floor and 27 syndicate rooms on the second floor. All meeting spaces are partitioned, but these can all be removed to make larger, open spaces. The largest can accommodate 160 in cabaret style. They all have natural daylight and come with standard AV equipment.

There are 445 bedrooms in total. All bedrooms were comfortable and bright, but with varying designs to them. All bathrooms have recently been refurbished, and this was clear by how new and fresh they looked.

Consideration: There will be no parking available on site starting from January 2020, as the hotel is building a lifestyle hotel just next door to the main hotel.

Crowne Plaza Birmingham City Centre

The Crowne Plaza is situated in the heart of Birmingham City Centre and is a 10-minute walk to New Street station. The reception leads onto the restaurant and 360-degree bar, which is quite a fun idea. At the end of this, there is a private dining area which can fit up to 20 delegates. However, this is not an exclusive space so be aware of people from the bar next door.

The hotel has 12 meeting rooms which can be found on the conference floor (first floor). The largest meeting room (Vista Suite) can hold up to 150 cabaret or can be divided into 2 smaller meeting rooms. Along the foyer there are 3 executive rooms, which can hold a maximum of 10 boardroom. For larger events they can exclusive use of all 3 of these rooms. All meeting space have natural daylight, but even with this the spaces are a little dark. There are 312 bedrooms, which are all spacious and comfortable.

Consideration: Currently, the only car parking use is at the Mailbox with a 15% discount for delegates. However, there will be a new car park opening for the hotel in early 2020.

Malmaison

The Malmaison is located within the Mailbox car parking complex, a short walk from New Street station. Malmaison has 6 meeting rooms in total, with the largest meeting space has a maximum capacity of 77 cabaret. They would be suitable for a meeting, but the spaces are basic and standard. In addition, there are 4 pods which can hold a maximum of 4 people. The pods are quite fun and different, so would be suitable for delegates needing a smaller meeting space.

The hotel holds 193 bedrooms, which are spacious and uniquely designed. There is a gym, spa and a newly refurbished sauna that all delegates can use. Chargeable parking is available in the Mailbox.

Consideration: There is only one meeting space that has natural daylight.

Radisson Blu Hotel Birmingham

Radisson Blu Hotel is a 5-minute walk to New Street station, conveniently located near to the business district and shopping areas. On arrival the reception area (albeit a little small) is within a glass building and is flooded with natural daylight.

There are 10 meeting rooms in total, situated over both the 2nd and 3rd floor. The Lunar Suite is the largest of these spaces, with a maximum capacity of 80 in a cabaret layout. The hotel has 211 bedrooms that are all spacious, with the same décor and style. Bedrooms situated on the highest floor levels have views onto the city. The restaurant is situated on the first floor, which is spacious and full of atmosphere.

Consideration: The hotel has recently undergone a refurbishment in 2017 and this is clear by the modern feel to all spaces, so would be great for meetings.

Holiday Inn Birmingham City Centre

The Holiday Inn, also known as the BCEC, is in a great location as it is only a short walk to New Street Station. On entering the hotel lobby, my first impression was that it had lots of decoration, with unique patterns and vibrant colours throughout.

There are 24 meeting rooms, with the largest holding a maximum of 250 cabaret. These includes a built-in stage and standard AV. The hotel has 216 bedrooms, all being decorated with a yellow and grey colour scheme. There is no car park available on site but there is an NCP, which is a very short walk away.

Consideration: A few of the meeting spaces have floor-ceiling glass walls so this would not be suitable for a pharmaceutical company due to the lack of privacy.

The Studio Birmingham

The Studio Birmingham is just a 2-minute walk from New Street station making it a great location for delegates. My first impression when entering was that the reception area was a very small space. However, on approaching the first floor I was pleasantly surprised.

All spaces had modem décor, with quirky features and bright colours throughout. There are 20 meeting rooms in total, all with natural daylight. The bar décor was in keeping with the meeting spaces, in that it was modern and vibrant. To the left of the bar, there is a quaint outside rooftop area. This would be a lovely space for delegates to use as a breakout space in summer.

Overall, this venue is different to most venues around Birmingham due to its quirky nature and relaxed atmosphere throughout. There is an NCP car park located a short distance from The Studio.

Consideration: This is just a meeting and event space, so there are no bedrooms.

Macdonald Burlington

The Macdonald Burlington is in the heart of Birmingham centre and is a short walk from New Street station. The hotel has 9 meeting rooms in total, with all having built-in Clickshare. The largest meeting space is the Horton Suite which can hold up to 250 in cabaret or can be divided into 3 smaller spaces. They were all soundproof so blocked out any noise from the city.

The hotel has 114 bedrooms in total, which are all clean and comfortable. The hotel’s restaurant area is spacious, giving a maximum capacity of 54 for dinner.

The hotel is adjacent to the NCP cark park, which holds 2000 spaces. The hotel has will be undergoing refurbishments in early 2020.

Consideration: All meeting spaces are partitioned and so can be opened out to provide more space if required.

50 new openings sees luxury hotel market buoyant in UK

Private overseas investors and a weak sterling against the dollar has helped keep the luxury hotel market in the UK buoyant over the past 12 months, according to new research.

Private wealth law firm Boodle Hatfield said that 50 new luxury and premium hotels opened in 2018/19, a 1.5% rise over 2017/18, up to 3,380 hotels across the UK. Meanwhile the number of three-star and lower hotels dropped by just under 1% to 4,120 during the same period.

A strong market in London has helped drive the luxury market with new openings this year, including the Biltmore Mayfair, the first hotel from Hilton’s new luxury brand LXR Hotels & Resorts, and the Standard at King’s Cross.

Private investors from the Middle East and Asia have helped drive the growth of London’s luxury hotel sector. Recent acquisitions include the 603-bedroom Kensington Hilton – sold to Kurdish investor Bakir Cola for £260m, while Queensgate Investments bought a portfolio of four London properties from Grange Hotels for £1 billion.

The sector has also been boosted by a fall in the value of sterling against the dollar, which has helped drive international tourists to the UK, with VisitBritain forecasting a record spend of £24.5b from overseas visitors during 2019, up from £22.9b last year.

Adam Chamberlain, partner in the real estate team at Boodle Hatfield, said: “The luxury hotel market outside of London has showed some signs of cooling off, but the opportunity to invest in a landmark London hotel is still one that attracts wealthy individuals and families the world over.”

“Ultra-high net-worth individuals from the Gulf and Asia have long found luxury London hotels to be attractive assets, both as major trophy properties and income investments. That shows no signs of changing.”

Research by Boodle Hatfield revealed that 210 new hotels are currently under development in London.

Trinity Event Solutions appoints managing director

Trinity Event Solutions, Stamford-based venue find and event management agency, announces recent promotion of Jenny Harding. 

Jenny joined Trinity Event Solutions as sales office manager ten years ago. One year on, she was promoted to operations manager, and subsequently invited to join the agency’s senior management team as operations director. 

During Jenny’s tenure at Trinity Event Solutions, she has led the team to achieve Gold Investors in People and – most recently – its three ISO certifications, demonstrating compliance with proven international business practices and appropriate standards. Additionally, Jenny plays an integral role in company CSR, leading many community and charitable initiatives. Last month, Jenny was recognised for “best in class management standards” when she secured a place on the coveted miaList 2019.

Her appointment to managing director comes as former MD and now CEO, Jacqui Kavanagh, continues to focus on the strategic growth of both Trinity Event Solutions and EDGE Venues.

Jacqui Kavanagh, CEO of Trinity Event Solutions said: “With the launch of EDGE Venues last year, I needed a strong management team to help me continue delivering excellence in customer service to our Trinity clients. Jenny is a natural fit and I will continue to mentor and support her as the company continues to thrive. We have a fantastic team and they join me in wishing her huge success in her new role.”

Jenny Harding shares this on her appointment: “I’m delighted to take on the role of managing director for Trinity Event Solutions. My team have a fantastic work ethic and I look forward to leading them to strive for success and achieve great things. I truly believe in what we do and I’m excited for our future.”   

Meet Gloucester to launch

Key venues, hotels and suppliers from Gloucester have joined forces to launch Meet Gloucester, a centralised, event focused destination marketing organisation for Gloucester.

The organisation, which will officially launch at MEET South West on Friday 31 January 2020, creates a hub for domestic and international buyers looking to organise events in the city.

Created to support and target association, corporate and agency event business, Meet Gloucester has the full support of the wider Gloucester City Council, the DMO – Marketing Gloucester and funding from Gloucester Business Improvement District.

Marketing Gloucester is providing seed funding and digital support as Meet Gloucester is developed by key industry partners with a desire to see the city grow its presence on both a domestic and international level as a meetings and events destination. Local partners volunteering their time to set up and launch Meet Gloucester are:

• Hatton Court Hotel Gloucester
• Bowden Hall Hotel
• Gloucester Rugby
• Soaring Worldwide

Councillor Richard Cook, Leader of Gloucester City Council said: ”Gloucester is a vibrant and fast developing city with huge potential for growth within the meetings and events industry. Meet Gloucester will provide an ideal face for the city, bringing together its key suppliers, venues and hotels as we look to increase not just our offering but also the number of delegates coming to experience all we have to offer.”

MEET South West, the only dedicated meetings industry event held in the south-west region, is returning to Bristol for a second year in 2020. Following the success of the show in January 2019, MEET South West will be held again on Friday 31 January 2020. Next year’s event is expected to be even bigger than the inaugural show and will move to a bigger venue, Mercure Bristol Grand, to accommodate more attendees. The show will welcome professionals from every sector of the meetings industry including those who work in the incentive market.

Accor and Arora brings Fairmont brand to Windsor

Accor and Arora Group has announced the signing of The Fairmont Windsor Park. The hotel is currently undergoing a multi-million-pound redevelopment and will open in 2020.

The Fairmont Windsor Park hotel will be the third Fairmont property in the UK alongside The Savoy in London and Fairmont St Andrews in Scotland.

The hotel is located adjacent to Windsor Great Park and Savill Gardens. It is also located on the former site of Savill Court Hotel and Spa, which was owned by Arora Group and is now being redeveloped. The hotel will feature a 2,500sqm spa and wellness area, which will include an indoor lap pool and outdoor vitality pool, treatment rooms, salt room, Hammam and Japanese foot spa.

As part of its food and beverage offering, the hotel will have a tea lounge, specialist dining restaurant and a champagne bar. There will also be an all-day dining venue. Fairmont Windsor Park will offer 16 meeting rooms, an 800sqm ballroom which can cater for 700 guests, two private terraces and a garden for outdoor functions.

Marc Dardenne, chief operating officer, Luxury Brands, Accor Europe, believes The Fairmont is an “ideal match for this hotel asset” and “looks forward to showcasing all the brand has to offer in historic Windsor.”

Surinder Arora, founder and chairman, Arora Group, added: “We are incredibly proud to bring the Fairmont brand to Arora’s growing portfolio of hotels. Over the last decade our estate has grown significantly, with this new hotel joining our other flagship properties.”

Thomas Dubaere, COO, Accor Northern Europe, said that the signing of The Fairmont Windsor Park Hotel reflects Accor’s “expertise in the luxury segment”. Dubaere adds: “The signing also underlines our ambitious regional expansion plans demonstrating the UK’s continued role as a key global market.”

BVEP delivers pre-election manifesto for Britain’s £70bn events industry

The Business Visits and Events Partnership (BVEP) has published a report ‘Events Deliver Growth, Jobs and Opportunities. A Manifesto for Britain’s Events Industry’, which illustrates the sector’s contribution to the country’s economy ahead of the upcoming General Election on 12 December 2019.

The manifesto sets out the value of Britain’s events industry, which currently stands at £70bn through direct spend and accounts for over 50% of spend in the UK visitor economy. The events sector, both business and leisure, is estimated to now provide more than 700,000 jobs across Britain.

Simon Hughes, vice chair, BVEP, said: “Our starting point is one of significant economic impact, expert delivery of complex and creative events and active support from government departments that recognise the importance of establishing Britain as the destination of choice for hosting events.”

The document outlines five key areas to help position Britain as the leading European country for staging events including: working together to enhance the UK’s position as a leading European country for hosting events, creating a more competitive tax regime, supporting the industry in driving forward its skills agenda, avoiding greater regulation, growing infrastructure, enabling greater access and increasing investment.

Hughes continued: “In order to deliver this manifesto, we need more collaboration, less regulation and more investment in infrastructure on a national, regional and local level. All of these areas align with many of the requests from across different business sectors and are based on the proven success of Britain’s Event industry to deliver opportunities for great careers, real economic benefits and outstanding creative solutions and experiences.”

Luxembourg Convention Bureau sets sights high for international meetings

The newly created Luxembourg Convention Bureau is aiming to secure a spot in the top 50 business meetings and events destinations in the ICCA ranking.

“Our main goals are to enter the top 50 of the business events destinations worldwide and to double the number of international congresses,” said Francois Lafont, CEO of business events Luxembourg.

Luxembourg  has the quality of being one out of three capitals of the European Union, its excellent connectivity, its location in the heart of Europe and its innovative economic sectors will definitely secure Luxembourg on the agenda of international congress organisers.”

The Luxembourg Convention Bureau was set up to optimise the country’s meetings and events offering with strong support from the government.

The convention bureau aims to build upon Luxembourg’s economic and scientific strengths, with an emphasis on securing association meetings from its key economic and research sectors, as well as regional and European corporate and incentive events.

The main sectors that Luxembourg has identified are automotive, cleantech, finance, IT, life sciences, logistics, manufacturing, maritime and space.

“We are working on putting together an ambassador programme at the moment and we want to ensure we pick the right people from the main sectors we have identified,” Lafont added.

Luxembourg has also announced strategic partnerships with key industry players such as Luxinnovation, its national innovation agency and Luxembourg Institute of Science and Technology (LIST) which aim to further highlight the local knowledge expertise.

Luxembourg has ambitions to become a country where industry professionals chose to meet, exchange and connect. With more than 170 different nationalities, Luxembourg is a crossroad road for people coming from all over the world. The new convention bureau is dedicated to connecting the right people outside Luxembourg to the right people inside the county.

Marriott launches Delta Hotels in the UK

Marriott International has launched its Delta Hotel brand in the UK with three openings in the closing months of the year.

Delta Hotels by Marriott are now open for business in Milton Keynes and Cheltenham (pictured above) and will be followed by the Delta Hotels by Marriott Nottingham Belfry by the end of the year.

A further five Delta Hotels are expected to open in the UK next year.

The four-star brand, which “elevates the details that really matter”, was acquired by Marriott in 2015 and comprises more than 70 hotels across the US, Canada, China and Germany.

“We are delighted to bring Delta Hotels’ refreshing take on hospitality to the UK after opening the first European outpost in Frankfurt last year,” says John Licence, Vice President Premium & Select Brands Europe at Marriott International.

“Delta Hotels by Marriott maximises the key essentials, streamlining the travel experience so that guests can get the most out of their stay.”

All three UK hotels have been redesigned prior to opening. Guests can expect fast wifi, modern fitness centres, convenient dining and trademark Delta Bars.

The 138-room Milton Keynes property has 600sqm of event space and is located close to the M1, while the 122-room Cheltenham Chase hotel features a spa and pool, countryside views and events space with capacity for up to 350 delegates.

Experts Eye: Valencia

Business Development Manager, Paula Calton shares her insight into Valencia and what this beautiful city can offer for meetings and events.

The port city of Valencia lies on Spain’s south eastern coast, where the Turia River meets the Mediterranean Sea. It’s known for its City of Arts and Sciences, with futuristic structures including a planetarium, an oceanarium and an interactive museum.

Valencia is today one of trendiest MICE tourism destinations, where all types of conferences and fairs are held, ranging from medical to technological sectors, making it an ideal location for your business trip.

The Valencia Conference Centre (Palacio de Congresos) has hosted nearly 3000 events since its opening in 1998 As well as being voted as the World’s Best Convention Centre by the International Association of Conference Centres (IACA). Designed by the British architect Norman Foster it has a total of 15,581 m², divided into 3 auditoriums, 9 commission rooms and an exhibition hall, all of them with latest technological equipment.

The Feria Valencia is the longest-standing event organiser in Spain, and has the largest exhibition area of its kind in the country and one of the ten largest in the world, covering an impressive 230 000 square metres of surface area with 19 pavillions, 48 rooms, 3 auditoriums and 3,000 parking spaces. Feria Valencia offers suitable space for all types of events  with a capacity of up to 20,000 people. The 47 external events held at the Feria last year attracted over 100 000 people to the city alone. 

València is accessible by air, land and sea. It boasts travel links to many major Spanish and European cities. The airport, situated just 8 kilometres from the centre of València, has regular daily flights to popular domestic and international destinations. The city also has two main railway stations, the Estación del Norte, from which the local train network operates, and Joaquín Sorolla, offering AVE high-speed rail services to Madrid, Cuenca, Seville and Córdoba. ALVIA and EUROMED long-distance trains also depart from Joaquín Sorolla, providing connections to cities including Barcelona. 

Convention Bureau Italia showcase Italy as a meetings destination

Italy at Hand, an international meetings event organised by Convention Bureau Italia to showcase Italy as a meetings destination, has reported a successful event.

The event, which was held at Auditorium Parco della Musica in Rome between 7 and 9 November, welcomed more than 180 participants.

These delegates included those from the public sector as well as special guests such as Ray Bloom, president and founder of IMEX Group and Patrick Delaney, managing partner of Sool Nua, who are both leading figures in international meetings and events industry.

A total of 1,165 business meetings were held during the three-day event between 45 international buyers from both events agencies and in-house corporate event teams and 35 Italian exhibitors which aimed to showcase Italy as an events destination.

“Project quality, love of one’s country and a strong innovative drive in the international MICE sector: these are the ingredients that gave birth to Italy at Hand, The Event, the second edition of which has just ended with resounding public success,” said Carlotta Ferrari, president of Convention Bureau Italia.

“We take pride in the enthusiasm of the participants and the satisfaction of the Buyers and Exhibitors. They are a clear demonstration of the validity of our idea: to show the best of Italian know-how to the whole world, without neglecting creativity and enjoyment. I would like to thank the whole CBItalia team as well as our partners, who together have allowed Italy at Hand – The Event 2019 to achieve such excellent results.”

Italy at Hand also incorporated interactive activities to break up the monotony of back-to-back meetings. The activities were based on four themes, art, love, rituality and innovation, which, according to the event organisers, are Italian characteristics that only “hands can express”.

Next year, the Italy at Hand event will be held in Matera, a city on the rocky outskirts of the Basilicata region, in southern Italy.