Strata Group adds venue-finding expertise to expand agency services
Trinity acquisition meets client demand for venue search and management
Strata, the award-winning brand experience agency, has acquired Trinity Event Solutions, the venue procurement and event management agency. This latest acquisition boosts Strata’s ambitious growth plans, cementing its commitment to providing clients with full-service support and delivery.
Founded in 2006 by Jacqui Kavanagh, Trinity Event Solutions is a venue finding agency with extensive experience and a strong customer base in the pharma, legal, financial and retail markets.
Strata is on a mission to strengthen and broaden its client offering, adding new divisions and businesses to the group that complement the agency’s already wide-ranging breadth of services.
The agency has always understood that the right venue choice is paramount to the successful delivery of events. Therefore, its acquisition of Trinity Event Solutions – with its deep venue insight – is both a strategic and pivotal move for the group.
Simon Hambley, CEO of Strata, said: “I am incredibly excited and proud to be bringing the amazing Trinity team into the Strata Group family. We have been considering a partnership acquisition in the venue search and management sector for a while, not only to meet growing client needs but to capitalise on an area we haven’t touched on much in the past: Strategic Meetings Management.”
Hambley continued: “We have worked with Jacqui and her team for some time now, and recognised that Trinity’s drive for quality, responsiveness and customer service matched our own. A strong cultural fit and ethos are so important in today’s modern business world that this new partnership feels right. It gives the Strata business access to experienced talent and technology and greater bargaining power and scale, meaning we can go to market and offer strategic meetings management services at volume.”
Trinity Event Solutions prides itself on working as a seamless extension of any team. This is why the agency has many long-standing global clients. It has a strong client focus and an empowered team of proven experts who have devoted years to forging lasting relationships.
Strata serves its extensive portfolio of clients by offering a broad range of event services, including creative, design, planning and execution expertise, but continued client wins have driven demand for venue search and management. By acquiring Trinity Event Solutions, Strata can further develop an exciting blueprint for its future.
Hambley added: “The timing of this acquisition is set for the true re-emergence of business event planning post-pandemic. The international business meetings markets are forecast to double in size over the next eight years and the winning combination of Strata and Trinity is ideally placed to service the conference, congress and strategic meetings management markets as they hit their stride.”
On the acquisition, Jacqui Kavanagh, founder and CEO of Trinity Event Solutions, said: “I have known Simon and the Strata team for many years and have admired their approach and passion for excellence in how they operate their business.
“I am really excited for the Trinity team to become part of the Strata Group, as they truly reflect the cultural values that have underpinned the journey that Trinity has been on for 17 years.”
Tracy Winsworth, Managing Director of Trinity Event Solutions, said: “The Trinity team and I are ready to grow and take our next step. Joining the Strata Group will accelerate this growth and I am sure our venue sourcing and procurement expertise will strengthen the group’s position in the market and stand it in good stead for the future.”
Strata’s acquisition of Trinity Event Solutions follows its acquisition of On Event Production in April 2023 and more recently, its recent appointment of Caroline Lumgair Wiseman as Group Head of Strategic Meeting Solutions.
Lumgair Wiseman will work closely with the Trinity Event Solutions team as she has been specifically tasked with helping Strata build a stronger meetings management proposition to directly meet client demand.
EDGE Venues will remain independent and continue to be led by Jacqui Kavanagh. She will maintain collaborative relationships with both Trinity Event Solutions and Strata.
For more details, contact Alistair Turner:
Email alistair@eightpr.co.uk or call +44 7801 710 238
Planners are striving to find venues that can deliver extraordinary experiences while also engaging attendees. The pressure is on to create that all-important ‘wow’ factor and provide one-of-a-kind experiences that cater to attendees’ ever-growing expectations. This is where the trend of bleisure travel comes in.
Rise of Bleisure Travel
In 2024, venues are looking to capitalise on the concept of bleisure travel, where business travellers incorporate leisure experiences with their work trips, and leisure travellers combine working remotely with their desire to travel.
For venues, this presents a new revenue opportunity while continuing to provide planners with the facilities, technology, and exclusive offers to create memorable events.
With more people working remotely because of the pandemic and a surge of people starting to travel again, bleisure has seen tremendous growth in recent months. Bleisure was growing before the pandemic but has taken off recently.
There was talk of it taking over traditional business travel in 2022 and beyond. 89% of people plan to add personal vacation time to their business travel this year—many of whom will bring family and friends along.
And it is easy to see the appeal, especially after a tumultuous few years. People can travel for a conference or event and then spend an extended vacation in the area while they work remotely.
Unique Venues See a Surge in Popularity
To meet these demands, planners are prioritising experience-first event design, valuing uniqueness over traditional notions of extravagance. In their quest for bespoke experiences, planners are turning towards unconventional venues in locations that provide a unique aesthetic, so travellers are more likely to extend their stay.
These venues offer more flexible pricing and freedom to transform their event space and bring their vision to life. They also serve as a blank canvas for creativity and allow for the creation of more personalised events.
By embracing the shift towards experience-first events and
offering unique experiences, venues can position themselves as highly
sought-after partners.
Here are our top picks of venues perfect for bleisure
travel, from spa venues to airport hotels.
Radisson Blu Manchester Airport
Nichole says: “It is simply stunning and not what you would expect for an airport venue. It is the only venue that is connected to Manchester Airport, so it is super accessible for your international delegates, and the space that they have to offer is incredible.
“With views of the runway from the executive lounge, the two
floors of conferencing facilities provide the perfect space for a meeting or
event whether it be a small board meeting for two, a gala dinner or a
conference for four hundred in the newly refurbished Manchester Suite.
Definitely more than just an airport venue!”
The luxury hotel comprises of eighty-one rooms and the spa
is home to three pools and eight treatment rooms, with water wellness at the
forefront of the hotel’s spa offering. The treatments continue to draw from
nature as the spa has a salt cave that can accommodate six people, three
individual mud treatment rooms, three individual thermal mineral baths and CO2
baths.
The hotel offers seven meeting rooms, from the Boardroom to
the spectacular Assembly Room that can accommodate up to 186 delegates for a
theatre-style meeting or 120 guests for a seated banquet with a grand, elegant
ambiance.
The 4* Mottram Hall is a stylishly furnished elegant 18th
Century Georgian hotel. It retains many original features and combines them
with modern facilities and accommodation to create an appealing experience in a
unique setting.
There are 131 bedrooms including executive doubles and four
posters, some enjoying views of the ornamental lake or golf course. The hotel
has three dining options to choose from Nathaniel’s, which offers traditional
dining; guests can enjoy the more informal atmosphere of the Terrace Café Bar
and the Brasserie in the clubhouse with its stunning balcony and superb views
over the golf course.
There is conference space to suit meetings from 5 – 200
across eight meeting rooms, and the grandest room is the St Andrews Suite that
can hold up to 120 for a dinner dance.
Take in the landscape of London Town from above at our
rooftop oasis offering world-class views of the London Eye, The Shard, Canary
Wharf and Regent’s Park. For private meetings of up to 20, receptions for up to
300 guests, banqueting for up to 120 or anything that requires a drink, a
smile, and an excuse to stay a while.
Nichole says, “I LOVE this style of venue! It is something that is so different, so unexpected, yet so stylish and modern. Forget about your standard boardrooms, forget about your plain rooms, this venue does it all for you. Stunning views of the capital city, bringing the outdoors inside, it does exactly what is says on the tin – Treehouse London provides that completely different feel to meetings and events. I cannot help but keep looking at the pictures, and I will be visiting soon for sure.”
To book a venue is so more than a space to meet. Each of these venues offers a wow factor that can transform the feel and memories of your delegates’ experiences.
Follow the link on each venue to book, or give give our venue search a try at EDGEVenues.com. Want to book a venue for your meeting or event?
When planning a corporate event, it is important to brand your venue to immerse yourguests fully. It is beneficial to weave your brand and what it stands for throughout the event’s theme, decor, content, and even smaller details like lighting and music.
When each part of the event aligns with your brand voice, you come away with a more powerful message for effective brand recognition. This means your message is more likely to be embedded into your guests, even after the event is over.
Which venues have the most opportunity for branding to tell your company’s story? Check out some of our favourites.
Uniquely situated opposite Big Ben and Westminster Abbey, the award-winning Queen Elizabeth II Conference Centre is a premier purpose-built venue. Designed to offer the finest conferencing facilities, it combines modern comfort with the latest technology.
Catering for 40-1,300 delegates, the
extensive range of options offers thirty-two versatile spaces which can be used
in a variety of combinations.
Catriona says “Using QEII Live, with digital signage and displays whether that be for registrations, directions, and advertising.”
Max delegates: 5000 Meeting rooms: 4 Nearest airport: 31mins
Whether you are looking for a spot
for a product launch, brand activation, fashion event or a location for filming
and broadcast – Factory International is a venue like no other. A venue born
out of a festival and run by Factory International, collaborate with the best
event, production, and technical teams to bring your vision to life.
With flexible indoor and outdoor
space and room for 300 – 5,000 people, their spaces are without limits. Four
unique, flexible spaces can be hired individually or in combination to create
large-scale, impactful events with flexibility throughout.
Felicity comments: “With a glass fronted entrance and plenty of lobby space offering excellent branding opportunities and an AV partner company on hand.”
ACC Liverpool, part of the Liverpool
event campus, is an interconnected arena, convention, and exhibition centre,
beautifully positioned on the banks of Liverpool’s world heritage waterfront.
The venue’s team are enthusiastic
about conferences, exhibitions, and the industry. With more than 11 years of
experience in event delivery, it has matured into one of the most
well-connected conference destinations in the UK.
East Midlands Conference Centre has its own AV equipment and team, and there’s practically no limitations to what they can assist you with. Wanting to launch a new type of car? They’ve got space and the flooring to support that. Wanting to present to hundreds of people? There’s an auditorium for that. Want to host a Gala Dinner with space to your own private garden area? There’s a meeting room for that too!
Nichole says: “With plenty of car parking spaces, and close to the Nottingham Train Station, this venue is located just on the outskirts of the busy city, but once inside, you’re met with calm tones and subtle hints of history of Nottingham. Upon entrance, this fantastic venue has screens which can be used to assist your displaying your branding everywhere, all the way down to the meeting spaces you book.”
To book a venue is so more than a space to meet. Each of these venues offers a wow factor that can transform the feel and memories of your delegates’ experiences.
Follow the link on each venue to book, or give give our venue search a try at EDGEVenues.com. Want to book a venue for your meeting or event?
When you book a venue that’s right for your event, it’s not just about transforming a business meeting from mundane to memorable. It’s about unlocking the potential of your team and inspiring them to think differently, or achieve more. The right environment can play such a pivotal role in setting the tone and enhancing the overall impact.
We were reminded of this at a recent industry event, which prompted us to collate a list of our team’s favourite inspirational spaces. These spaces have left a lasting impression on them by turning an ordinary meeting into an extraordinary experience.
Nichole says, “I LOVE this style of venue! It’s something that’s so different, so unexpected, yet so stylish and modern. Forget about your standard boardrooms, forget about your plain rooms, this venue does it all for you. Stunning views of the capital city, bringing the outdoors inside, it does exactly what is says on the tin – Treehouse London provides that completely different feel to meetings & events. I can’t help but keep looking at the pictures, and I’ll be visiting soon for sure.”
Catriona comments: “When first entering the property with its marble columns and original mosaic tiled floor, this property makes an impressive first impression, not that the outside does impress either. From its beautiful wowing grand ballroom to the palm court with its beautiful, frosted glass ceiling, there is so much choice but all with an individual style and feel.”
To book a venue is so more than a space to meet. Each of these venues offers a wow factor that can transform the feel and memories of your delegates’ experiences.
Want to book a venue for your meeting or event? Give our search a try at EDGEVenues.com.
Why choose Belfast for meetings and events? The capital city of Northern Ireland, is a vibrant and dynamic destination, known for its rich history, cultural heritage, and welcoming atmosphere. Nestled on the banks of the River Lagan, Belfast is a city that has transformed dramatically over the years, emerging as a major cultural and economic hub in the United Kingdom.
FUN FACT: The River Lagan is crossed by over 20 bridges, with the Lagan Weir regulating the river’s flow and creating a navigable waterway.
History and Culture
Belfast has an exciting past that dates back to the early
17th century. It played a crucial role during the Industrial Revolution,
becoming a global centre for linen production, shipbuilding, and trade. The
city is famously known as the birthplace of the RMS Titanic, built in the
Harland and Wolff shipyard.
Today, Belfast is a city of contrasts, where Victorian
architecture meets modern innovation. The Troubles, a period of conflict from
the late 1960s to 1998, left a significant mark on the city, but Belfast has
since become a symbol of peace and resilience.
Must-See Attractions
You may already be familiar with Belfast’s most famous
attraction, the Titanic Belfast. This award-winning visitor attraction tells
the story of the Titanic, from its conception in Belfast to its tragic maiden
voyage. Located in the Titanic Quarter, the museum’s interactive exhibits and
full-scale reconstructions make it a must-visit.
FUN FACT: The city’s Harland and Wolff shipyard has two massive cranes, Samson, and Goliath, which are prominent landmarks on the skyline.
Another great attraction is City Hall. An iconic symbol of
Belfast, the City Hall is an architectural masterpiece located in Donegall
Square. Visitors can take guided tours to learn about the building’s history
and the city’s governance.
For some serenity, visit the Botanic Gardens and Ulster
Museum. Located in the Queen’s Quarter, the Botanic Gardens are a lush retreat
in the city, home to exotic plants and the stunning Palm House. The nearby
Ulster Museum highlights everything from art to natural history and a section
on the Troubles.
Finally, visitors who enjoy gruesome and brutal storytelling
can visit Crumlin Road Gaol. This 19th-century prison offers guided tours that
provide a fascinating insight into Belfast’s restless history. Visitors can
explore the cells, tunnels, and execution chamber (eek).
Culture and Entertainment
Belfast’s cultural scene is thriving, with numerous
theatres, galleries, and music venues. The city is known for its vibrant arts
community and hosts several festivals throughout the year, such as the Belfast
Film Festival and the Cathedral Quarter Arts Festival.
The Lyric Theatre in Belfast is Northern Ireland’s only
full-time producing theatre, displaying a mix of classic plays and innovative
writing. It is the winner of ‘UK Theatre of the Year’ 2023, making it the
perfect place to watch an entertaining show on an evening.
Belfast City has launched a ten-year cultural strategy, A City Imagining, to
help meet the Belfast Agenda vision for 2035, which imagines a culturally
vibrant city. Belfast will be bidding to become a designated UNESCO City of
Music
The city is preparing to open our new cultural attraction in
2028, the Belfast Destination Hub, which will share the “Belfast Story” with
the world.
Getting There and Around
Belfast International Airport (BFS) is the main airport,
located about thirteen miles northwest of the city centre. It offers flights to
various UK cities, Europe, and North America. George Best Belfast City Airport
(BHD), closer to the city centre, primarily serves domestic and short-haul
European flights.
Transportation within Belfast is convenient, with an
extensive network of buses, black taxis, and trains. The city is also
pedestrian-friendly, making it easy to explore the central areas on foot.
Belfast for Meeting and Events – Venues
From hotels to the city’s purpose-built conference centre, there are plenty of options in Belfast for meetings and events. In 2018 Belfast won ‘Best Events Destination’ due to its fantastic infrastructure that suits the industry so well.
Belfast’s purpose-built conference centre, ICC Belfast won
the ‘Best Events Venue’ at the C&IT Awards, and it is not hard to see
why. The venue has 7,000m² of flexible, inclusive, and accessible space
with a plethora of event spaces to suit any event from meetings to large
conferences.
The 2,000-seat Main Auditorium is the perfect stage for a
conference opening address or keynote speaker sessions. The seating blocks can
be sectioned off so whether it is a conference for 400 or 2,000, every delegate
has an uninterrupted stage view.
Find your next venue in Belfast for meetings and events, here!
Recently ranked one of the
UK’s top ten cities to live and work in, Aberdeen is set to get better still as
the city and surrounding region of Aberdeenshire are growing on all fronts.
There is so much to do in the
North East of Scotland, using Aberdeen as a hub: from the cultural, theatrical
and musical events at His Majesty’s Theatre and the The Music Hall to the many
places to learn such as the Gordon Highlanders Museum and the living
interactive child museum The Satrosphere.
A drive of about 15 minutes
from Aberdeen City centre takes you to the beautiful countryside of Royal
Deeside onto the The Castle Trail but watch out for the ghosts! Not your kind
of spirit? Check out the nearby Distilleries for Aberdeenshire’s famous
whiskys.
Up in Aberdeen, you can still hear words from an original Scots language – Doric – and revel in Scottish culture with its “couthie” people and its “affa fine” traditions. As it is a place that’s used to being off the tourism track, known rather for its natural resources – the city’s granite, its oil, its fish, beef, whisky, and the native language still thrive.
Our top venues picks
Hilton Aberdeen TECA
Situated at The Event Complex Aberdeen (TECA) and less than two miles from Aberdeen International Airport, Hilton Aberdeen TECA is a fantastic venue for meetings and events. It sits just seven miles from Aberdeen City centre with easy access to golf courses, whisky trails, and castle tours.
This modern, stylish, and unique style building is remarkably close to the Airport and perfect for meetings/events, with great facilities on-site you will not have to go far to relax after a day or two in the boardroom.
Park Inn by Radisson Aberdeen
Park Inn by Radisson Aberdeen is in the city centre, located just off Union Street, in the City’s ‘Granite Mile.’ The hotel is the perfect home base for exploring local attractions. The hotel is within walking distance of the train and bus stations as well as shopping and business districts.
The hotel is only ten kilometres from Aberdeen International Airport (ABZ) and nearby attractions include Balmoral Castle and the Malt Whisky Trail. The recently opened modern 4-star hotel in the centre of the city, offers 185 bedrooms, eight meeting rooms, RBG Bar & Grill, and a fitness centre. The hotel also offers complimentary Wi-Fi to the guests.
Sandman Signature Aberdeen Hotel & Spa
Situated in one of the city’s most historic buildings, Sandman Signature Aberdeen Hotel & Spa has three newly refurbished conference rooms which are available for hosting meetings & private events. All have flexible spaces which are perfect for break-out areas for delegates.
You will find this stunning venue in the former Robert Gordon University, St Andrews Street Campus, as the historic building contributes to the architectural landscape of the city.
This month’s news round-up brings you some of the industry and association news and views from April 2024, including IMEX Frankfurt 2024, Edinburgh business events, ISO 20121, HOSPA report, and more.
Headlines
4,000 buyers are expected at IMEX Frankfurt 2024.
The event takes place at Messe Frankfurt on 14-16 May.
Carina Bauer, CEO of the IMEX Group told M&IT, “We know that face to face events are where some of the most valuable business conversations take place – according to EIC research as many as 22 per cent of new customers are generated through in-person events. Our show’s carefully designed to facilitate this and, from the demand we’re currently seeing from both buyers and suppliers, the appetite to meet and do business as we head into the second quarter of the year is impressive.”
Suppliers representing destinations, venues, hotels are ready to do business at the show. And an area of the show floor devoted to technology will showcase solutions covering payments, virtual events and content management among others.
Convention Edinburgh has partnered with Edinburgh Chamber of Commerce to showcase the power of business events for the city.
At an inaugural partnership event – ‘Why business events matter: the economic power and impact of events’ – on Tuesday 30th April at the EICC, speakers from across Edinburgh’s events, technology, and academic sectors will discuss how a collaborative cross-sector approach can pay dividends for the city.
The speakers lined up for the event are Professor Gary Hutchison, Dean of Applied Science at Edinburgh Napier University, Turing Fest’s chief operating officer Tanya Gaxiola, and Lesley Williams, Director at Caellium and former Managing Director of Best Cities.
Marshall Dallas, EICC, CEO, said: “We’re excited to partner with the Chamber of Commerce, and we fully expect next week’s event to be insightful given the calibre of speakers we have in place. Importantly, it also reflects on the shared passion we have for Edinburgh and how business events can have an outsized benefit towards local economic impact.”
VisitScotland’s Business Events Association Report in March revealed that business event visitors to Scotland spend more per head than any other kind of visitor, with an International delegate spending approximately £450 per day. By contrast, leisure visitors from Scotland’s highest-value international market, the USA, spend around £180 per day according to latest data.
The EICC took on the guardianship of Convention Edinburgh on behalf of the City of Edinburgh Council in May 2022, with a remit that includes attracting conferences and events to Edinburgh, supporting city bids, and assisting event bookers during the destination and venue selection process for their conferences.
During this time, Convention Edinburgh has received over 400 enquiries, confirming 60 events which will attract over 21,000 delegates to the city, equating to £47 million of economic impact.
Amanda Wrathall, Lead at Convention Edinburgh said: “The small but agile team we put together for Convention Edinburgh has done a fantastic job over the last couple of years, with their performance reflected in the positive numbers that have come through. Credit must also go to the multiple city partners who have supported and contributed to the business event outcomes to date.”
Liz McAreavey, Chief Executive of the Edinburgh Chamber of Commerce, added: “The £47 million economic benefit clearly illustrates the value that the convention bureau brings to the city. In addition to this, the bureau’s work supports jobs across a wide range of sectors in the city, both directly and indirectly.
“It is vital that our policy-makers understand the role and impact of business tourism, which attracts high-spending visitors, many of whom will return to the city for holidays after attending business events here, and some even to live and work. It is a crucial component in promoting our city to the global community and has proven to be extremely successful.”
AGF (A Greener Future) has published its latest Festival Sustainability report for European festivals.
The 2024 report compiles a year’s worth of research and analysis from over 40 festivals across Europe into sections covering mobility, food and drink, water and sanitation, power and fuel use, waste and recycling, and carbon emissions.
There have been some significant areas of improvement, such as the increase in bans on single-use plastic serve ware from 54% in 2022 to 75% in 2023, the reduction in average waste per person per day from 0.75 kg to 0.5 kg, and more festivals going fully vegan or vegetarian.
AGF also expanded its carbon footprint breakdowns for festivals and comparedemissions by type of festival. The results further highlighted the significant impact of travel and transport and that food and drink are often the second largest source of emissions after audience transport. Festivals that moved to a fully meat-free event reduced their food-related emissions by over 60% on average.
Claire O’Neill, AGF CEO, Says: “2024 is the 18th year that AGF is assessing festival impacts worldwide. It’s good to see improved understanding, data, and performance from events. We are seeing progress, but more still needs to be done to now additionally adapt to changing and more extreme weather. There is a huge opportunity for collaboration with other sectors such as transport, energy, water and food who all have targets for net zero and protecting ecosystems. New ways of doing things need dynamic and attractive platforms to reach people, which is what festivals are. While progress is good, the background is changing, adversely – We’re on a path to net zero but the path just got steeper, so we need to keep upping our game.”
Anyone interested in how the festival sector compares to corporate events can read AGF’s full report, here.
The SITE GB board has announced that Deborah Crosswell and Joe O’Connell will be stepping up to the role of co-presidents in 2025.
The pair will take over from Anthony Kelly and Leigh Butterfield who will stand down at the end of 2024 but remain on the board as immediate past presidents.
Since January 2023, the chapter has been led by co-presidents Kelly and Leigh, who with the support of the board, have seen the chapter achieve its largest membership level since inception and attract a record-breaking attendance at the now-renowned Annual Christmas Lunch in 2023, raising over £26,000 for industry charity Meeting Needs.
Crosswell, client relationship director at creative communications agency Top Banana, and O’Connell, founder and CEO of growing events agency Black Book, are both currently serving as directors on the board and between them bring many years industry experience to their co-presidency.
“We are delighted to be taking the reins from Anthony and Leigh and look forward to working with the board to build on their strong legacy and continue growing and developing the SITE GB chapter,” they said.
“It’s been a privilege to be serve as co-presidents of SITE GB over the past 18 months, during which there has been many highlights for the chapter. There is still plenty of work to do before the end of the year, and we’re looking forward to continuing to lead the board as we deliver more fun and inspiring events for the UK incentive travel community over the next few months,” added Kelly and Butterfield.
Report shows a 14% total revenue increase in UK conferences and events.
The sector overview, compiled by HOSPA (The Hospitality Professionals Association), is based on data from sources such as Hotstats, Venue Performance, and De Vere Hotels.
The UK hospitality industry appears healthy, with a positive outlook for ‘2024 and beyond’ – by the end of 2023, reported revenues ‘bounced back to be more or less in line with 2019 levels’.
What’s more, when comparing 2023 against 2022, ‘hospitality businesses, typically, enjoyed a more than 14% increase in Total Revenue – and a 13.7% growth in Gross Profit.’
According the The Business of Events, Jane Pendlebury, CEO of HOSPA, said: “As we recently passed the four year anniversary of the start of the pandemic, in some respects it feels like a distant memory. But the effects on the hospitality industry were so profound, it left scars on the sector that will take longer to heal. Analysing conferences and events though has presented a refreshing and reassuring picture – which shows that recovery, in some instances, has been very positive.
And while some aspects have returned to 2019 levels, others, specifically conference and banqueting have been reinvigorated and revitalised to the point they’ve surpassed previous performance. This is fantastic to see.
As a sector, it’s important we take stock and look at areas of strength and weakness. And whilst parties have declined –impacted by economic factors as well as post-pandemic optics – the fact that other areas of hospitality have come to the fore in their place, just serves to underline the resilience of the hospitality industry. It’s something we should all be grateful for!”
The Events Industry Alliance has published its eighth Size and Scale Index for Exhibitions report.
The Events Industry Alliance (EIA) – the collective associations of AEO, AEV and ESSA, has published the eighth Size and Scale Index for Exhibitions (SASIE) report.
The total number of event days and total gross space sold has increased since 2022 and is now broadly on a par with pre-Covid figures. However, average duration and average gross and net size of exhibitions were slightly down on the previous year.
Marija Erzen, co-owner, Solutions2, ESSA chair and current EIA chair, commented, “The report provides vitally important market insight for our industry and includes cumulative comparative data from 2015.”
Rachel Parker, AEV director, said, “The report is now the only one of its kind providing in depth analysis of UK exhibitions and is of great value for both our members and in discussions with government. As always, we are appreciative of the time and resource contributed by the participating AEV and AEO members, many of whom have been providing data since the report’s inception in 2014.”
Erzen remarked, “With over 1,000 exhibitions, the 2023 report shows the number of exhibitions were up significantly and at comparable levels to the pre-Covid period. Visitor and exhibitor numbers also showed signs of recovery although not yet reaching pre-Covid levels. We have seen some venues reporting their highest number of new show launches helping to truly underline the positive impact of the exhibitions industry on UK trade.”
The increase in events in 2023 is partly explained by a significant upturn in conference events (with minimum 500m2 of exhibition space) but also many new consumer events, impacting positively on totals.
Parker added, “The UK exhibitions industry will continue to play a crucial role in driving international trade and prosperity for business event destinations across the UK while, at the same time, supporting the government’s growth agenda. We will continue working with policy makers to reduce trade friction and ensure greater access to markets for the industry.”
The report is compiled annually by RJS Associates and Tony Rogers Conference & Event Services. Participating AEV and AEO members submit the data which is then weighted and analysed to produce the report.
BSI has published updated ISO 20121 sustainability standard for events.
BSI has published an updated version of the event management sustainability framework, ISO 20121, with increased focus on climate change, supply chain, and human rights.
Find out more in from the YouTube clip below, from Positive Impact – the not for profit organisation set up to provide education, training and inspiration for the event sector on how to operate sustainably:
Power of Events Schools Engagement Programme is back for summer.
The Power of Events, the not-for-profit platform that provides an overview showcase of the UK Events Industry, event analysis and data evaluation to support the community, has reported significant progress in its Schools Engagement Programme, launched in January 2024. In the three months to March, it has engaged over 2,750 pupils at 15 schools in the East of England pilot, supported by EIF grant funding.
The programme has received positive feedback from ambassadors who have witnessed first-hand the impact the programme has on pupils.
The pilot has reported a 63% growth in pupils’ understanding of what the events industry is and linked consideration of a career in the events industry. It climbs from an initial 2% pre-presentation to 65% post-presentation.
There are a further 35 school engagements booked in during the summer term which PoE says should result in total engagement of over 9,000 pupils.
Plans are being initiated for expanding across the UK into new regions in the autumn with more information promised soon.
Andy Rice from MEI, one of the Schools Engagement Programme ambassadors said, “Supporting the Power of Events with their schools initiative has been very rewarding. It has been heartening to see glazed faces of indifference transform to engaged enthusiasm when the breadth and depth of the events industry is shared and the opportunities which exist for young people and the multitude of paths to entry are explained.”
ITB China 2024 returns, matching the exhibition’s 2019 scale.
ITB China 2024, from 27 to 29 May at the Shanghai World Expo Exhibition & Convention Center, marks a pivotal moment for the global tourism community. Boasting +600 exhibitors, over 1,000 hand-selected buyers, the ITB China Conference running alongside the exhibition, and numerous networking opportunities, ITB China 2024 is set to be another landmark event.
ITB China 2024 has surpassed the scale of 2019, signalling a robust recovery for the industry. With more than 600 travel and tourism organisations and companies from over 80 countries confirming their participation, this represents a remarkable 60% scale increase compared to the previous year, demonstrating the event’s growing success.
Lydia Li, Deputy General Manager of ITB China, said: “ITB China 2024 is a testament to the resurgence of China’s travel market. Despite ongoing challenges, the overwhelming participation of our exhibitors, buyers and trade visitors reflects renewed confidence in the industry. With strong partnerships and an unparalleled number of international exhibitors, including many newcomers, this year’s event marks the return to pre-pandemic levels in China.”
ITB China’s travel think tank, ITB China Conference, will offer content and insights tailored to address the information needs of exhibitors and visitors, providing an in-depth understanding of the Chinese and global tourism market. With a line-up of around 100 outstanding speakers covering some 50 thought-provoking topics, attendees can expect valuable discussions on industry hotspots and emerging trends and foster meaningful connections with industry key opinion leaders.
Highlights include a round table conference co-hosted with the Society for Incentive Travel Excellence (SITE), focused on raising professionalism and international influence of China’s MICE industry. The conference will also feature a keynote address by Trip.com Group, the Travel Service Partner and content partner of the ITB China Travel Trend Report 2024/25, offering unique insights into emerging trends, Chinese traveller behaviour, and market opportunities.
For more information about ITB China 2024, visit www.itbchina.com
As a team of people at EDGE
Venues who have been in the meetings and events sector for so long, the
economic impact of events is evident to us. Yet fully defining it as an
industry seems to be a challenge.
In this blog, we look at some
of the more recent industry discussions and attempts at defining the economic
impact of events.
Economic impact of events
In the last few years, trying
to define our industry’s value has been crucial for many reasons – survival,
gaining support, recovery and growth.
Yet, it becomes complicated
when you stand back and look at the bigger picture – how interconnected we are
with so many other industries. And while many industry outsiders think of
events as festivals and parties, eventprofs have an inherent understanding of
how much more diverse our space really is.
Quantifying the impact
In March 2020, the UK Events
Report put a number on it! £84 billion per year! This almost inconceivable
number wrapped together conferences and meetings, exhibitions and trade
shows, incentive travel, corporate outdoor events, arts and cultural events,
festivals, fairs, and shows, sporting events, weddings, and music events.
Following the 2022 launch of
The Power of Events (UK), the not-for-profit defined seven industry areas,
placing a significant yet likely underestimated £29.3bn on the two combined
areas of exhibitions and congress and business and brand experiences. The Power
of Events has made big leaps in its mission to showcase, respect and value the
world-leading UK events industry.
In November 2023, The Events Industry Alliance (EIA) published its Economic Impact Study to quantify the economic significance of exhibitions in the UK.
The EIA works on behalf of
the Association of Event Organisers (AEO), the Association of Event Venues
(AEV) and the Event Supplier and Services Association (ESSA) to support the
events industry through parliamentary meetings, presenting policy asks and providing
research.
Chris Skeith OBE commented, “The new report, again created in conjunction with UFI and compiled by OE, demonstrates the scale of the exhibition sector’s influence. It provides a clear snapshot of exhibition industry metrics and direct spending, analysis of the economic impact and the methods used to calculate those.”
The report shows the UK
exhibition industry generates £9.4 billion in trade and attracts 6.1 million
visitors to the UK. It provides a breakdown of spending and impact,
distinguishing between direct, indirect and induced impacts.
Although specific to the
exhibitions industry, the report makes an interesting point –
‘induced impacts’ -‘ that correlates with what we see in Global reports
such as the 2023 Global Economic Significance of Business Events study.
Global value
Since 2017, the Events Industry Council has partnered with Oxford Economics to study the global economic significance of business events. And its 2023 Global Economic Significance of Business Events study, published in May last year, aimed to evaluate the ‘full scope and economic significance of the $1.6 trillion USD global business events industry.’
The report’s research and
analysis, across 50 countries, covers the far-reaching benefits of business
events. Interestingly, the researchers describe many of the broader impacts of
events that we often think about at EDGE Venues – the advantages delivered by
business events that are difficult to measure, “areas like knowledge sharing,
innovation and employee engagement—important impacts that go well beyond direct
event spending.”
The report defines key terms
in its Executive Summary:
What qualifies as a business event in this study?
A gathering of 10 or more participants for a minimum of four hours in a contracted venue. This includes business events but excludes social, educational (formal educational activities at primary, secondary, and university level education), and recreational activities. Consumer exhibitions are included.
How are economic impacts measured?
Economic impacts refer to the economic activity supported by direct spending on business events. These economic impacts include direct effects, such as jobs in planning and producing business events, as well as jobs supporting participants’ travel to attend events; indirect impacts that include supply chain effects, such as when event organisers and suppliers purchase inputs from businesses in other sectors, and induced impacts as those directly supported by business events spend their income.
What is business events direct spending?
Business events direct spending consists of spending to plan and produce business events, business events related travel, and other direct spending, such as spending by exhibitors. In this study, it is reported in nominal US dollars.
What are catalytic effects and how do they differ from economic impacts?
Economic impacts measured in this research refer to the activity supported strictly by the spending that occurs around the organisation, production, travel and attendance at business events. Catalytic effects refer to the important broader impacts that occur as the result of business events, ranging from new business opportunities, knowledge transfers and future sales generated through exhibits at trade shows to innovative research collaborations fostered through medical conferences, new skills learned through training, or career connections made through technology or creative sector conferences.
…Perhaps unsurprisingly, the executive summary of the research confirms that many ‘catalytic effects’ are difficult to measure and quantify, which “presents the key risk that much of the true significance of business events goes unmeasured, unreported, and therefore undervalued.”
But – and this is a point we can hugely get behind – there is progress in understanding and communicating the importance of the catalytic effects of business events.
With packed agendas and tight schedules, prioritising meetings and events wellbeing might seem like a luxury rather than a necessity.
Yet, MIND reports that 34% of people say work is their biggest cause of stress with long hours, responsibilities, negative behaviour, and more. The number highlights the growing importance of adopting healthy environments – even within the context of meetings and events.
At EDGE Venues, we understand the pivotal role that venues play in shaping the attendee experience. Beyond providing event backdrops, venues have the power to nurture wellbeing and create spaces that promote relaxation, rejuvenation, and wellness.
So here, we present our guide to seamlessly integrating wellness into meetings and events to reduce stress and promote mindfulness.
Venue selection for wellness
The journey towards looking after well-being begins long before attendees set foot in the venue. It starts with thoughtful venue selection – choosing spaces that prioritise natural light, greenery, and ergonomic design.
From conference rooms with sunlight to outdoor settings in nature, a venue can set the stage for a meeting that energises attendees.
A great example is ICC Wales. Its meeting rooms are flooded with natural daylight which has numerous health benefits. These advantages include stress and anxiety reduction, boosting the immune system, and producing serotonin (the feel-good hormone) – all contributing to our well-being and positive state of mind.
Whether it is offering meditation or mindfulness sessions, the freshest food, or simply smiling to welcome delegates – the venue aims to promote and create that sense of wellbeing amongst visitors.
Creating the perfect atmosphere
Once the venue is selected, the next step is to curate an environment that supports well-being throughout the event. Consider incorporating elements of nature – such as living walls, indoor plants, and natural materials. The changes can create a connection with the natural world.
After 10 years of study, psychologists at Exeter University concluded that there can be a productivity boost of up to 15% when indoor plants are present. And with over 300,000 species of plants to choose from, incorporating plants is simple and effective for meetings and events wellbeing.
Temperature and air
quality are also key factors in creating a comfortable and healthy environment.
Ensure that meeting spaces are well-ventilated with access to fresh air and
maintain optimal temperature levels to prevent discomfort or fatigue. Hydration
stations offering infused water and herbal teas can encourage attendees to stay
hydrated throughout the day.
It has been found
that herbal tea is especially good for hydration. Switching to herbal tea in
the afternoon can also help sleep by reducing nighttime anxiety and jitters,
which can be aftereffects of drinking caffeinated tea.
Don’t neglect emotional wellbeing
In addition to physical comfort, mental and emotional wellbeing should be a priority. Consider building mindfulness and relaxation techniques into the event agenda – anything from guided meditation sessions and yoga breaks to outdoor walking meetings.
These activities provide attendees with an opportunity to recharge and de-stress, encouraging a positive and productive atmosphere.
Select your menu with wellness in mind
Nutrition plays a
fundamental role in well-being, and offering healthy and nourishing catering
options can further enhance the attendee experience. Opt for fresh, locally
sourced ingredients whenever possible, and provide a variety of options to
accommodate different dietary preferences and restrictions. Encourage mindful
eating practices, such as taking regular breaks and savouring each bite.
The American Heart Association suggests adding in fiber-rich
foods and foods with a lot of folate, an essential nutrient that has been shown
to alleviate depression. can be found in dark, leafy greens, fruit, nuts,
beans, peas, and fish. Spinach, Brussels sprouts and asparagus are especially
high in folates.
Encouraging community and collaboration
Finally, communication and collaboration are essential in creating a culture of wellbeing within the event environment. So, engage with venue staff to ensure they are aligned with the event’s objectives and equipped to support attendees’ wellbeing needs.
And provide opportunities for feedback so attendees can share their experiences and contribute to future meetings and events wellbeing initiatives.
Meetings and events wellbeing is not just a trend – it is a fundamental aspect of creating meaningful and impactful experiences. By prioritising healthy environments, venues can play a transformative role in supporting the wellbeing of attendees and staff alike.
The standard boardroom, with polished tables and formal settings, has long been the essence of business decision-making. However, venues are evolving to provide more creative and inspiring spaces for your meetings and events.
So, if your team is tired of the boardroom meeting, and needs a change of scenery inspire action, we are here to shake things up with 10 outside-the-box spots.
Each space we’ve featured here is recommended by a member of our specialist EDGE Venues team:
Max delegates: 400 Meeting rooms: 27 Bedrooms: 360 Nearest airport: 4 min
Nichole says: “it’s simply stunning and not what you would expect for an airport venue. It’s the only venue that is connected to Manchester Airport, so it’s super accessible for your international delegates, and the space that they have to offer is incredible.
“With views of the runway from the executive lounge, the two floors of conferencing facilities provide the perfect space for a meeting or event whether it be a small board meeting for two, a gala dinner or a conference for 400 in our newly refurbished Manchester Suite. Definitely more than just an airport venue!”
Max delegates: 400
Meeting rooms: 12
Bedrooms: 158
Nearest airport: 32 mins
Freya says: “The newest addition to Oatlands Park hotel, La Terrazza brings the outside in 365 days a year! Glass walls and a retractable roof offers a natural environment for your event, with all the comfort of an indoor space.”
Max delegates: 600 Meeting rooms: 20 Bedrooms: 0 Nearest airport: 38 mins
Felicity says: “Meet and Dine amongst the world’s largest collection of historic British cars, with green space for team building, 3 outdoor event areas and a rooftop Sky Suite with private roof terrace.”
Max delegates: 800
Meeting rooms: 17
Bedrooms: 0
Nearest airport: 33 mins
Scott adds: “The very nature of Epsom Downs Racecourse means its anything but a standard venue. With sweeping views of the racecourse and the distant London skyline from indoor and outdoor meeting spaces, light and airy meeting spaces combine seamlessly with large event spaces and a selection of outdoor terraces to complete this truly unique venue.”
These spaces offer more than just a place to meet. They provide environments designed to inspire collaboration, motivation, and a lasting impression on your delegates.
Interested in going beyond four walls for your meetings or events? Search for your next space at EDGEVenues.com.
