Invitation to our live broadcast on Wednesday, 3rd March

EDGE venues is really excited to announce our forthcoming Live Broadcast on Wednesday, 3rd March 2021 at 11am. This is definitely one not to be missed!

During the past 12 months EDGE has been working really hard to prepare for our industry’s comeback. We have used our time wisely to look at the various aspects of the business and technology, so that that we are not only fitter for the future, but will deliver what you need from a venue finding platform.

We will be showcasing our new designs and functionality across the site and really help you prepare for our industry’s revival, so that you will be Fitter for the Future.

There is no need to register just turn up on the day. Click here to attend

Agenda

  • What does the future look like from data insights
  • What has EDGE been doing for the last year

The toolkit

  • Who uses EDGE
  • The Request for Proposal
  • Engagements
  • The size of the Prize
  • Your Irresistible offer

Interviews

  • What does the agency sector say? Interview with Dale Parmenter, CEO, DRP and Jacqui Kavanagh
  • What are our customers saying about events returning – views from our clients

We really hope you will join us, on what will be an exciting insight to our industry, the future and how EDGE can really help you maximise all your opportunities.

Wednesday, 3rd March 11am-12pm

DONT FORGET TO SAVE THE DATE!

2021: what does the future hold for conferences, meetings & events?

The ‘new normal’ is a term that we often hear, but what can we expect to happen to conferences and meetings this year and in the future?

We all want to get back to socialising and meeting again, but there is concern about safety.

The question ‘is this meeting necessary’ will become normal. Some people are fed up with virtual meetings, but others have got used to working from home, are more productive and don’t want to spend time travelling.

The Talk Talk Group has done some research in to home working productivity and discovered:

  • 58% of workers in the UK said they had been more productive because of working from home, while over half (52%) said they never expect to return to a five-day working week in the office
  • A quarter (24%) have started to learn a language over lockdown, while a nearly a fifth (18%) worked on their IT & digital skills
  • When business leaders were asked to select what the most important factors are in enabling effective working from home, 81% identified a safe, fast and reliable broadband connection
  • 40% of business leaders said they expect to invest in digital skills and training more in the future, while almost a quarter (23%) named home broadband

Large meetings -v- small meetings

So, does this mean that there will be fewer smaller meetings? Maybe not, as people do want a different experience to meeting via their phone, laptop or pc. But there are other options, such as group whiteboarding using a touchscreen or draw-on-screen computer.

Large meetings are expected to be popular, despite increasing costs. Air fares will go up as the airlines revise their timetables and plan for financial stability.

The bigger the event, the easier and more cost-effective it will be to offer the flexibility of live or virtual attendance. International attendees will have the choice of travelling or dialing in to sessions in their own time. This is likely to boost overall attendance. It also gives organisers the ability to extend the event by sharing content beforehand, during and afterwards.

Technology

We’ve all improved our technology skills in the last year and technology is a huge growth area. The tools that event organisers are using will be very different in the future to the ones they are using now.

Designers are working to improve the event experience. There’s a lot to learn about using cameras and microphones to engage the audience. Rehearsals are essential, as well as a guide to technical requirements and an emergency-backup plan.

Health, Safety and Hygiene Protocols

The hospitality industry was quick to adopt higher standards and will continue to improve their programmes. The two main accreditations in the UK are Visit Britain’s We’re Good to Go and AIM Secure. In addition, there are many others such as the HBAA and Quality in Tourism’s Safe Clean & Legal, AIPC, ICCA and UFI’s Good Practice Guide, COVID-19 Certify, COVID-19 Control, COVID-19 Aware and AA’s COVID-19 Confident. Hotel groups have introduced their own standards and best practices such as such as Hilton’s CleanStay programme, Accor’s ALLSAFE and Marriott International’s Global Cleanliness Council.

Longer hotel bookings

Hotels have introduced extended stay programs as they expect travellers to take longer, but fewer trips. It’s a case of travellers taking the opportunity when then can, rather than risking several shorter trips which could be cancelled.

Improved working facilities and technology

Hotels are expecting visitors to combine business with pleasure, so are introducing dedicated spaces (other than Business Centres or bedrooms with better working facilities and faster WIFI.

Technology is being used to reduce human contact, with online check-ins, mobile keys and room settings controlled by touchless tech.

There will be more use QR codes or scannable menus to order food and beverage. The grab-and-go options, or room service leaving a meal at the bedroom door are expected to increase.

Space and Privacy

Guests are requesting more space and privacy, so that travellers can avoid contact with strangers and relax in their own environment.

There is more demand for outside space, whether it is for meetings and events, dining, coffee breaks or leisure.

Sustainability

This trend continues as guests and event attendees want to reduce their impact on the environment. Reducing waste, the use of water and sourcing local products are all important factors.

Accor’s new hotels for 2021

Back in 2016, Accor bought the Raffles, Fairmont and Swissotel brands.  In November 2020 it revealed a merger with Ennismore, which will bring the Hoxton and Gleneagles to the group in 2021.  This week Accor has announced another partnership, with Faena, an Argentinean brand with hotels in Miami and Buenos Aires, as well as a hotel in Dubai which is due to open in 2023.  The Faena developments are luxury properties large and include entertainment venues: theatres, shopping malls, galleries, restaurants and residential homes.

Despite the Covid pandemic, Accor is continuing to develop the group and open new hotels. Here are some that are in the pipeline for 2021:

UK

  • The Mondrian Shoreditch

The Mondrian Shoreditch (pictured above) will open in London in Spring 2021. It was previously The Curtain, a 5* hotel with 120 guest rooms and suites. There are 10 event spaces, including a ballroom and a 35-seat screening room. There is a rooftop pool and lounge with retractable roof.

  • Fairmont Windsor Park

The Fairmont Windsor Park is due to open in Spring 2021. It will have 200 bedrooms, three restaurants, two bars a ballroom and four additional meeting rooms. Leisure facilities include a spa, swimming pool and tennis courts.

Ireland

  • Carton House, Dublin

Carton House is due to re-open in the Spring. It has 169 bedrooms and 9 meeting rooms that can be divided in to a maximum of 13 event spaces. Located in the countryside half an hour from Dublin, the hotel also has a spa and two championship golf courses.

Morocco

  • Fairmont Tagazhout Bay

A development of 52 Fairmont villas, this resort also has a conference room for up to 500 guests. Close to Agadir, the property has a private beach and swimming pool.

Saudi Arabia

  • Fairmont Ramla Riyadh

Fairmont Ramla Riyadh is located close to King Khaled international airport. It has 298 guestrooms and suites. There are 10 meeting rooms (flexible space) and two ballrooms.

USA

  • Fairmont Century Plaza – Los Angeles

A 400-bedroom hotel in the Century City area. There are 14 event spaces, including two ballrooms. The original hotel was opened in 1961 and was the first hotel to have colour televisions in all of its rooms!

United Arab Emirates

  • SLS Dubai

The SLS Dubai is due to open in Summer 2021, in the downtown area. It will have 254 bedrooms and six meeting rooms.

In addition, there are other hotels, which either don’t offer conference facilities or there is limited space, such as the Banyan Tree Doha (Spring 2021) and SO/ Sotogrande Resort & Spa, Cadiz (Spring 2021). JO&JOE Vienna Westbahnhof, Vienna is a partnership project with IKEA and located in the same building as an IKEA store.

The hotels listed above are not the complete list of new openings. The MGallery brand is expected to open Orchard Hills Residences Singapore, The Silveri Hong Kong and The Porter House Hotel, Sydney, Australia. We will also see new Sofitel properties in Seoul, Hangzhou, and Adelaide.

All of the new hotels which Accor open will comply with Accor’s ALLSAFE hygiene and cleanliness assurance. This is a standard by Bureau Veritas and provides third-party verification of hotel cleanliness and hygienic requirements.

For more information contact Accor

What will we eat in 2021?

The expectation is that, more than ever, when they go to conferences, meetings and events, people will be looking for food that they haven’t been able to make at home. Travel is an opportunity to try new dishes and the whilst we’ve been locked down there has been a following for comfort food. Nostalgic dishes will still be popular, but with a twist, still comforting, but stimulating too.

This time last year we looked at what we can expect to eat at events. Overwhelmingly the trend was for healthy choices:

  • more plant-based choices
  • healthier snacks
  • alternative milks
  • brightly coloured food
  • simple and natural dishes
  • a focus on sustainability

So what can we expect for 2021?

The catering industry expects to see more of:

  • Yuzu – a sharp citrus flavour which that tastes like a mixture of grapefruit and mandarin.
  • Cherry Blossom – used in cocktails, cakes and puddings
  • Honeycomb Toffee – a mixture of two well known tastes
  • Smoked herbs and spices – the regular ingredients have been given an extra dimension
  • Chillies – more varieties with different levels of heat and flavour
  • Tempero Baiano seasoning – from Brazil. It’s a mixture of herbs and spices to use in casseroles and vegetables
  • Mexican Recados – a citrus paste to use in marinades for meat
  • Dukkah – North African toasted nuts and seeds to sprinkle over dips, meat and vegetable dishes
  • Izakaya – a mixture of small plates (like tapas) but from Japan
  • Pinoy with banana ketchup – meat kebabs from the Philippines, with sweet and savoury flavours

Intolerances and special diets

There has already been an increase in special diets over the last few years, but expect more use of alternative flours and milks, as well as seeds, grains, pulses and oils. The use of chickpeas has grown massively, but in the future, they will be used in more unusual ways including puddings.

Cocktails

Cocktails have also grown in popularity alongside specialist bars for specific spirits. When lockdown is over, expect people to indulge in exciting cocktails and unusual drinks.

Fermented food and plant-based options

Kimchi, kombucha, sauerkraut – all contain probiotics and are a popular choice for the healthy eater.

Alternatives to traditional protein will be on the menu as well as fresh vegetables. Food that is high offers health benefits and boosts immunity will be popular choices.

For example, fermented foods contribute to positive gut health, seafood is high in Omega 3 fatty acids which offer a wide range of health benefits, and plant-based menus obviously offer up a lot of nutrients and vitamins.

Toast with different toppings

We’re all familiar with avocado toast and hummus on toast , but what about mashed squash or sweet potato, mushrooms, beetroot, tapenade or peppers to go with eggs or a salad topping?

Coffee

Coffee flavoured products are expected to increase, so you can expect to see it in snack bars, granola, smoothies, yogurt and many more dishes.

Our conclusion is that following from 2020, we will see more of the same trends – healthy choices, but also some reward for all the months that we haven’t been out.

Travelling in Europe – who’s holding events?

This week we’re looking at how our European neighbours are managing Covid-19, what restrictions there are on travellers and whether they are able to hold conferences, meetings and events.

In many countries essential travel is allowed, but in practical terms travel is almost prohibitive because of lockdown and quarantine requirements. For example, Germany has a partial lockdown until 31st January and visitors from high-risk areas must have had two negative Covid-19 tests. In the Netherlands, there is a lockdown until 19th January, Portugal until 15th January and Greece until 11th January.

Italy is considering maintaining restrictions until July/August and it’s not possible travel between different regions of the country. In some countries, the regulations vary by region.

The restrictions are constantly under review and we strongly recommend that further advice should be take prior to booking conferences, meetings, events and business travel.

Austria

Events and exhibitions are banned at the moment. Hotels are open, but only for essential business travellers. Bars and restaurants can only offer a takeout or delivery service. There is a curfew from 8pm- 6am and these restrictions will remain until 24th January.

Belgium

On 8th January Belgium extended lockdown for at least another two weeks. Hotels are open but restaurants and bars are closed. Non-essential shops and other businesses must remain closed.

Czech Republic

The Czech Republic has extended its state of emergency order until 22nd January. There is a curfew from 9pm until 5am. Public gatherings are limited to two people. For weddings and funerals are permitted with a maximum of 15 people.

Denmark

Travellers from all but six EU countries are permitted to enter the country. However, they must book for at least six nights and quarantine if they are coming from a city of more than 750,000 people. Visitors from Sweden are prohibited. Shops, restaurants and cafés have been open since May 2020. Gatherings of up to 10 people are permitted, but larger groups will not be allowed until August 2121 at the earliest.

Finland

Restrictions for visitors are on a country by country basis and entrants have to self-quarantine for 14 days. Indoor and outdoor public events and meetings with fewer than 50 attendees are allowed. Gatherings of up to 500 attendees are permitted if social distancing is ensured, and gatherings of more than 500 people are expected to be permitted from September 2021.

France

European visitors are permitted, but visitors from the rest of the world are on a country by country basis. All travellers arriving in France will be tested for Covid-19 on arrival at airports and ports. There is a curfew from 8pm-6am or 6pm-6am, depending on the area. The opening of cinemas, theatres, museums is being reviewed and on 20th January and at that time restaurants, cafés, and gyms might reopen. The size of a gathering depends on the area, up to 30 people in a low-risk zone and 10 people or fewer in a high-risk zone.

Germany

Germany has extended lockdown until at least 31st January. On 11th January visitors from high-risk areas will need to show proof of a negative Covid-19 test taken within 48 hours of departure. On arrival in Germany, a second test will be required. Travellers also need to quarantine for 10 days, or 5 days if their second test result is negative.

Restaurants, bars, cafes, cultural and leisure facilities will be closed until 31st January, although restaurants can still offer takeaway services. Hotels are open for essential business travellers but not for tourists.

Greece

The nationwide lockdown has been extended until 11th January. People are only permitted to leave their house for work, exercise or medical reasons and must send a text message to the authorities. A curfew is in place 9pm-5am. Hotels are open, but restaurants can only offer a delivery service, and public gatherings have been banned. Travellers arriving in Greece must have a negative Covid-19 test result.

Hungary

Hungary will review its restrictions on 11th January, but at the moment there is a curfew from 8pm-5am. Restaurants can only offer takeaway food. Hotels are permitted to open for essential business travellers, but many of them are closed. All events have been banned.

Iceland

There are currently no restrictions on travel within Iceland.

Visitors to Iceland must either have two COVID-19 tests, one on arrival and another 5-6 days later, or self-isolate for 14 days upon arrival. Restaurants, bars, gyms and night clubs have been allowed to reopen, and public gatherings of up to 200 people are permitted. Hotels are open.

Ireland

From 9th January 2021, all passengers arriving at Irish airports and ports whose journey originates in Great Britain or South Africa will need a negative result from a pre-departure PCR test taken up to 72 hours prior.

Hotels are only open for essential non-social and non-tourist purposes. Business, training events, conferences, events in theatres and cinemas or other arts events No organised indoor gatherings can take place.

Italy

Italy has banned travel between regions, except for work or health reasons, until 15th January. The state of emergency, which is due to finish on 31st January might be extended until July. A national curfew is in place from 10pm-5am. Conferences and exhibitions are banned. All travellers must provide a negative Covid-19 test, taken within 48 hours before departure.

Netherlands

The Netherlands is in a five-week lockdown until 19th January. All nonessential shops museums, theaters and salons are closed. Bars and restaurants can only serve takeout and are required to close by 10 p.m. Business gatherings are restricted to no more than 100 people.

Norway

Arrivals from many countries must quarantine for 10 days. Since May 2020 groups of up to 20 people can meet, as long as individuals remained at least three feet apart. Events of up to 200 participants at a time are allowed in public places, and most businesses (including gyms, water parks and bars) are open.

Portugal

A state of emergency has been extended until 16th January. The country has been divided into four risk levels, each with its own restrictions. Apart from weddings, all events cannot exceed five people. Some hotels are open. In areas with a high infection rate, there is a curfew 11pm-5am on weekdays and 1pm to 5am on weekends.

Spain

Spain has declared a state of emergency until 9th May. There is a nationwide curfew from 11pm-6am. Flights between Spain and the UK have been suspended and it is a requirement to have a negative Covid-19 test prior to arrival over land. Social gatherings of 6 people are permitted. Hotels, bars and restaurants are open, but with reduced capacity.

Sweden

Sweden was one of the most relaxed countries in the world for Covid-19 restrictions and did not have a harsh lockdown. However, in December all incoming travel from Great Britain, Denmark and other non-EU countries was suspended until the end of March.

Previously, gatherings of up to 50 people were allowed, but now these have been restricted to 8 people. Hotels are currently open.

Switzerland

The Swiss borders are open, but there is a requirement to quarantine for 10 days on arrival. Travellers from the UK can only enter with a permit. Hotels are open, but restaurants and bars are closed until 22nd January. Public meetings of 15 people and private meetings of 10 people are currently permitted.

This information is subject to change and we advise you to check the regulations before booking, check your insurance cover before booking.

11 January 2021

Webinar: Promoting your venue or destination using LinkedIn

Promoting your venue or destination using LinkedIn

EDGE Venues continued their successful series of Digital Marketing Masterclasses in conjunction Anicca Digital, last Thursday. If you missed it please click on the link below to view:

https://www.bigmarker.com/edgevenues/Promoting-your-venue-or-destination-using-LinkedIn

In this webinar, Chris Dowse explained the benefits of using LinkedIn to promote your venue, destination or event to a business audience.

We were also pleased to welcome Tom Avery and Stephen Young from Illustrayt who gave some great advice and tips on getting the most out of your LinkedIn Profiles.

EDGE Venues covered tips on how to build your content to maximise the impact of your venue to deliver business.

How to measure and report on your digital marketing campaign

Our next webinar takes place this Thursday at 3.30pm (BST) and this week we will be looking at Analytics – demystifying and understanding the jargon in order to maximise both your website and EDGE profile. To register click link below:

https://www.bigmarker.com/edgevenues/How-to-Measure-and-Report-on-your-Digital-Marketing-Campaign

EDGE Launches Digital Masterclass

Digital Marketing

Following our successful Broadcast on July 17th 2020 EDGE Venues announced the launch of a series of six Digital Masterclasses. These are free and industry specific. A wide range of topics have and will be covered with a robust approach to questions you may have, to help give you the EDGE as we start our recovery.

Working in conjunction with our Digital Agency Anicca Digital we have already covered the following topics and if you did miss out then please just click the links below where you can watch on demand.

Previous Webinars:

An Introduction to Digital Marketing for venues, destinations and suppliers

How to promote your venue or destination using Facebook & Instagram

Forthcoming Webinars:

13th August
How to promote your venue or destination using LinkedIn

20th August
How to measure and Report on your Digital Marketing Campaign

27th August
Paid Search & Marketing – Understanding the basics

3rd September
Bring your venue alive through SEO and Content Marketing

The Meetings Show postponed until 19-20 October 2020

The Meetings Show has announced today that the exhibition, which was due to take place in June this year, has been postponed until 19-20 October. The venue is still London Olympia.

The show is looking at the format and whether it will have a virtual element, to attract buyers who aren’t able to attend in person. At the moment no-one knows what guidance will be in place for health and safety, social distancing, whether they will have to limit the numbers attending and have a one-way flow around the hall. How to deliver the educational element still hasn’t been decided.

The plan is for The Meetings Show to return to June dates in 2021.

Pulse Survey

Every two weeks, Northstar Meetings Group, owners of The Meetings Show, carry out a survey asking meeting planners what is happening. The latest Pulse Survey was carried out from 14-20 April 14 and 1,045 people participated. The full results are published on their website, but the key findings indicate that:

  • About 40% of organisers who are still working are currently sourcing and booking events and 36% percent are researching but not booking yet.
  • Meeting organisers are expecting to make significant changes to their events following COVID-19. They expect to organiser fewer events, particularly ones with a large quantity of attendees. However, some are saying that they will also organise fewer small events and some expecting more smaller events, although 35% think that it is too soon to speculate.
  • As a consequence, large venues will lose bookings and cruise ships will definitely see a decline.
  • 82% of organisers are thinking about using virtual platforms and use virtual site visits
  • There will be health and safety professionals on site, as well as guidance and education for attendees. New meeting room layouts, distancing measures, hand sanitizers and signage to reduce risk will become normal.
  • Business travel, reduced event budgets, possible reduced demand for face to face meetings will all be measures that need to be addressed.

Mövenpick Hotel Villa Pamphilli, Rome opening this year

Movenpick is opening a new hotel in Rome. Villa Pamphilli, it was due to be open this summer, but may be delayed by the Coronavirus outbreak.

The property was a hotel which closed several years ago and is being completely renovated with a new lobby lounge which wraps around the bar to make the most of views of the terraced gardens and surrounding Valle dei Casali park.  There is a destination rooftop which has panoramic views of the city and countryside.

The hotel is 15 minutes away from the Vatican City.  Fiumicino Airport is a 30-minute drive away, and the transfer to Termini Railway Station takes 25 minutes.

Movenpick Villa Pamphilli has a Congress Center of 14 rooms spread over three floors with flexible spaces to increase the room sizes.  The main meeting room has capacity for 460 people in theatre-style.   

There are two restaurants, the American and a pool bar next to the swimming pool, solarium and spa.  All of the 235 bedrooms have balconies.