Is CSR important to you and the venue you use?

It makes sense to use a venue that reflects your company’s CSR philosophy and policies, but do you check this with them before booking your event? It’s important that event organisers make the attendees feel welcome and the attitude and infrastructure of the venue is a part of this. Jacqui Kavanagh, CEO of EDGE Venues, share her thoughts on what to consider for meetings and events when looking at CSR.

Connecting with the community

Many venues undertake initiatives that support local projects. In America, some venues are creating co-working spaces which can be used by community-based groups. Businesses pay to hire the venue in the usual way, but outside these hours the space can be used by specific groups to encourage and develop their education or skills. There are opportunities for event organisers to contribute to these community projects, either through a team-based activity or meeting people in need of mentoring or training.

Charitable programmes

Venues often support local charitable programmes and an event organiser can partner with them to give back to the local area. This can be done through donations, not necessarily monetary, but giving unused food and drink, stationery and other items to refuges, schools and non-profit organisations.

Sustainability

Selecting a venue that is ‘green’ is good for the environment but can also be good for the delegates. Many venues are building ‘green’ features into their properties, solar power to water reduction, rooftop gardens and recycling points.

Using an accessible and inclusive venue

Everyone needs to move around the venue with ease and in most properties ramps and access to lifts is standard. However, some venues use braille text on signage, hearing loop systems, and have trained their staff specially to understand these needs.

Diversity

Many venues have diversity policies in place, but just don’t publish them. You can ask the venue about their diversity programme or check with independent organisations such as the Disability Equality Index.

A purpose-built conference centre will have different facilities to a hotel group or independent hotel or smaller, unusual venue and their CSR programmes with reflect this, so it’s worth asking them for details before booking your event to make sure that their philosophy works well with your company’s CSR code.

Do you make it easy for attendees with sensory issues to attend your events?

Some disabilities are obvious and some not. When choosing a venue for a conference or meeting, we can check whether the building has wheelchair access to all meeting rooms, catering and social areas, has purpose-built accessible toilets, a hearing loop system and allows guide dogs.

But not all meeting attendees’ issues are obvious. People with sensory issues, such as to light and noise will find large events difficult because of the volume of people in the room, loud music and flashing lights when the keynote speaker arrives. This can include people with ADHD, autism, Downs syndrome, early-onset dementia and post-traumatic stress syndrome.

Here are some ideas that you can implement to help event attendees who might find the environment challenging:

  • Allocate a ‘quiet room’, so that anyone who needs some peace has a comfortable place to take a break away from the busy conference or exhibition environment.
  • Take some noise cancelling headphones that you can lend to attendees to help them cross loud areas, such as the exhibition floor or areas where lunch and breaks are being served.
  • Offer stress balls, that attendees can play with to keep their hands occupied and stop fidgeting.
  • Give non-verbal attendees a visual thermometer. It’s just a card they can use to ask for help and to indicate how they are feeling, if they are confused or lost.
  • Issue a slightly different lanyard to indicate to event staff attendees who may require sensory help, but don’t make it different enough to stand out from other attendees.
  • Provide some weighted lap pads to help attendees sit still during long presentations and speeches. This replicates deep-touch pressure therapy, which has a calming effect.

All these items can be cleaned with disinfectant and used at multiple events. Some venues are putting together a bag which includes the items above, or an organsier can put the tools together themselves and take them onsite.

The American organisation Kulturecity runs training courses for staff at venues to understand the problems and help organisers run events which include attendees who find it difficult to participate because of sensory challenges.