Growth set in Middle East and Africa for Marriott

Marriott International expects to add 19 new properties and more than 3,000 rooms to its Middle East and Africa portfolio in 2019. Underpinning a strong demand for its diverse brands, the new additions are in line with the company’s expansion plans to add more than 100 new properties and nearly 26,000 rooms across the region by the end of 2023. Marriott estimates its development pipeline through 2023 represents up to $8 billion of investment from property owners and is expected to generate over 20,000 new jobs across the region.

“Our growth across the Middle East and Africa is fuelled by a strong demand for our diverse range of well-established brands, each offering different attributes that cater to this region’s ever changing and evolving marketplace,” said Jerome Briet, Chief Development Officer, Middle East & Africa, Marriott International. “This region continues to present us with opportunities to further grow and enhance our portfolio across new and established markets. While the majority of our growth will be through new-builds, we are seeing an increasing number of conversion opportunities, especially in the luxury space.”

Year-to-date, the company has opened five new properties in the region and is expected to add 14 more – bringing its portfolio across the Middle East and Africa to nearly 270 properties and over 60,000 rooms – by the end of the year.

Unwavering Demand for Luxury Brands that offer Unrivalled Experiences

The company is poised to expand its luxury footprint in the region by more than 70 percent by the end of 2023, with more than 25 luxury properties under development. The company expects to grow its luxury portfolio in 2019 with seven anticipated openings across four brands:

  • With the recent opening of W Dubai – The Palm and the anticipated openings of W Muscat and W Yas Island, W Hotels should double its portfolio in the region.
  • St. Regis anticipates debuting in Jordan and Egypt with the openings of The St. Regis Amman and The St. Regis Cairo.
  • The iconic North Island is expected to of world-renowned hotels and resorts.
  • JW Marriott anticipates marking its entry into Oman with the opening of the JW Marriott Muscat Convention Center.

Substantial Growth across Premium Brands

The growth of Marriott’s premium brands remains steady across the region with more than 30 hotels expected to be added to the portfolio by the end of 2023. By the end of 2019, the company expects to have added four new hotels under its premium portfolio for the region:

  • The Autograph Collection anticipates marking its debut in Kenya with the addition of Sankara Nairobi.
  • Marriott Hotels and Marriott Executive Apartments strengthened its presence in Saudi Arabia with the recent openings in the Diplomatic Quarter of Riyadh. Marriott Executive Apartments is also expected to open a new property in Madinah later this year.
  • Marriott Hotels is also planning to open its second property in Algeria, in the capital city of Algiers.

In addition to the openings in 2019, Marriott is also focused on the transformation journey of Sheraton Hotels & Resorts, the company’s most global brand. In the region, Sheraton Jeddah Hotel and Sheraton Grand Hotel, Dubai are currently undergoing renovations that represent the brand’s vision for the future.

Regional Demand for Select-Service Hotels Continues to Fuel Growth

Currently representing over 40 percent of the company’s development pipeline through 2023, select-serve brands continue their rapid growth trajectory across the Middle East and Africa. Building on the momentum from 2018 – with ten properties added across the region, including four Aloft hotels in the UAE – the company expects to add seven new properties by the end of this year:

  • Four Points by Sheraton anticipates expanding its portfolio with a total of four openings in 2019.The brand recently opened properties in in Sharjah (UAE) and Setif (Algeria) and is on-track to open two more properties this year including, Four Points by Sheraton Dar es Salaam New Africa in Tanzania and Four Points by Sheraton Lahore in Pakistan.
  • Residence Inn by Marriott expects to make its debut in Algeria with the opening of Residence Inn by Marriott Algiers
  • Protea Hotels by Marriott plans to expand the brand in Uganda with the opening of Protea Hotel by Marriott Naguru Skyz.
  • Element Hotels is set to launch its first property in Africa with the opening of Element Dar es Salaam in Tanzania.

£180 million development project for second Art’otel in London

PPHE Hotel Group (Park Plaza Hotels Europe) has received planning permission to begin construction on a £180 million development project that will house the Art’otel London Hoxton – the brand’s second property in the capital.

The group calls the site a key opening for the Art’otel luxury collection across Europe. The next phase of construction is set to begin this summer, with plans to open the property in 2023.

The 27-floor building will feature 343 guest rooms and suites, as well as five floors of office space.

The top storeys will offer a lounge, bar, gym and restaurant with views of the London skyline. Meanwhile, the lower ground levels will feature a gallery space that will play host to a rotating calendar of exhibitions, as well as cultural and artistic events.

The ground floor will be used for hotel and separate office entry, with escalators leading to a mezzanine for the reception and a second restaurant.

PPHE Hotel Group is also set to open Art’otel properties in the former Battersea Power Station in 2022 and New York City’s West Chelsea district in 2023. The brand already has a presence in Amsterdam, Berlin, Cologne and Budapest.

Commenting on the Hoxton development, Boris Ivesha, president and CEO of PPHE Hotel Group, said: “We are delighted to be expanding our pre-opening works for this flagship project and bring our wholly owned Art’otel brand to an area of London which is known to be a leading cultivator of arts and cultural programmes at a global level.

“Working with the local and art community will be one of our main priorities and we are already committed to the gallery being open to the public for free use throughout the year. We are looking forward to creating long-term value for the brand and to see Art’otel London Hoxton join Art’otel London Battersea Power Station and the recently announced New York City project, which will be [our] first Art’otel outside of Europe.”