ibis Styles rolls out new tube-chic design at Gloucester Road hotel

Guests checking into ibis Styles Gloucester Road can now take a trip on the tube in their pyjamas, as ibis Styles unveils its new hotel design.

The 84-bedroom Victorian hotel has had a stylish makeover from the ground up, breaking the mould of a budget stay. Minimalist furnishings have been paired with luxe fabrics and natural wood finishings to create a welcoming and unforgettable design.

Re-imagining the lobby space, the ground floor is now a relaxed and airy open-plan hangout space where guests can kick-back after a day of meetings or exploring and settle in with a good book or enjoy the hotel’s free unlimited super-fast Wi-Fi.

Staff will offer a new level of hospitality, personality and service as they check guests in via a mobile phone, freeing them up to talk more about their stay, their needs and enjoy their time in the hotel. ibis Styles Gloucester Road is a stone’s throw away from Gloucester Road tube station in South Kensington, and counts the Victoria & Albert Museum, Science & Natural History Museum and the Royal Albert Hall as neighbours.

Whether a Londoner or visiting the city, guests will get a kick out of the witty ways tiny tube logos and station names have been used down to the finest details. They’ll find pillows with travelcard tickets printed on them and even be reminded to ‘Mind the Gap’ on the carpet as they step out of bed in the morning.

What’s more, with its own ‘Platform 9 ¾’ and coloured District and Piccadilly lines running through corridors, the property’s fresh interior draws on playful cues from London’s world-famous underground. Guest bathrooms have also been re-imagined as ‘Water Loos’ – a nod to one of the city’s busiest stations.

Guests are guaranteed a good night’s sleep on a comfy Sweet Bed™ and a great start to the day with a hearty all-you-can-eat continental breakfast. The hotel also offers specially designed family rooms and has its friendly team on hand to make stays for all ages memorable.

Cristina Cavaco, General Manager for the hotel commented: “Thousands of people travel on the tube every-day, and every line and station has a different character that Londoners know and love. We’ve brought this to life for guests in such fun and surprising ways so they will enjoy a unique stay every time.”

Accor Hotels tell us about their brands

Accor logo

AccorHotels has 35 brands that range from luxury to economy, offering a ‘full suite’ of choice when it comes to hospitality and conference and events venues offering a wide selection of properties to accommodate customers of all budgets.

Within the portfolio there are brands that will meet the needs of big budget events, such as Raffles and Sofitel, to the more modest budget, with ibis allowing for a vibrant and carefree environment to host functions.

Raffles

True luxury is not just about what you do, it’s about how you feel
Guests staying at any of the 12 Raffles properties worldwide will experience illustrious history and some of the most prestigious hotel addresses worldwide. In 1887, Raffles Singapore set the standard for luxury hospitality, introducing the world to private butlers, the Singapore Sling and its enduring, legendary service. Today, Raffles continues this tradition in leading cities and lavish resort locales, enchanting guests with meaningful experiences and service that is both gracious and intuitive. Each Raffles property, be it Paris, Istanbul, Warsaw, Jakarta or the Seychelles, serves as a venerated oasis where delegates arrive as guests, leave as friends and return as family.

Sofitel – Life is Magnifique

Sofitel St James

Sofitel is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with over 120 remarkable hotels in the world’s most sought after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French decadence with the very best of the locale. The Sofitel collection includes notable hotels as Sofitel Paris Le Faubourg, Sofitel London St James, Sofitel Munich Bayerpost, Sofitel Rio de Janeiro Ipanema, Sofitel Washington DC Lafayette Square, Sofitel Sydney Darling Harbour and Sofitel Bali Nusa Dua Beach Resort.

Fairmont

Turning moments into memories for our guests
Fairmont’s landmark hotels with unrivalled presence, authentic experiences and unforgettable moments have attracted visitors to its destinations since 1907. The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs and Fairmont Peace Hotel in Shanghai are but a few of these iconic luxury hotels, forever linked to the special places where they reside. Famous for its engaging service, grand public spaces, locally inspired cuisine and celebrated bars and lounges, Fairmont promises a special brand of thoughtful luxury that will be remembered long after any visit. With a worldwide portfolio of more than 75 hotels, Fairmont also takes great pride in its deep community roots and leadership in sustainability.

Mercure London Bridge

Pullman – Our World is Your Playground

Pullman delivers an experience that is upscale, upbeat and perfectly in tempo with today’s global trends. Against the backdrop of everyday fast paced life, Pullman aims to offer the very best hospitality experience to guests, whether they are leisure or corporate travelers, enabling them to seamlessly explore the locale. Pullman is where the new nomads find inspiration and make connections. Retaining the values of exploration, comfort and dependability that drove it to become a pioneering travel brand over 150 years ago, Pullman today features more than 120 worldwide properties including Pullman Paris Tour Eiffel, Pullman Park Lane Hong Kong, Pullman Shanghai South, Pullman London St Pancras and Pullman Sao Paulo Vila Olimpia.

Novotel – Modern easy living, full service

Providing a multi-service offer for both business and leisure guests Novotel boasts of spacious, modular rooms, 24/7 catering offers with balanced meals, meeting rooms, attentive and proactive staff, kid areas, a multi-purpose lobby and fitness centers. With over 500 hotels and resorts in 59 countries, Novotel properties are ideally located in the heart of major international cities, business districts and tourist destinations.

Mercure – In harmony with people and places

Novotel Heathrow

Mercure is the only midscale hotel brand that combines the strength of an international network with a strong quality commitment and the warm experience of hotels inspired by their local community. Mercure hotels are managed by enthusiastic hoteliers and welcome business and leisure travellers across the world. Present in 63 countries, Mercure has over 790 properties located in city centers such as Mercure London Bridge. Ideal for corporate travellers in London, this property is also the perfect venue for meetings and events offering four flexible meeting rooms for up to 60 people with AV equipment and a dedicated host.

ibis – Well-being at the best price

ibis innovates constantly to offer its guests modernity, comfort and availability. It created the revolutionary bedding concept Sweet BedTM by ibis; welcoming, designer common areas and the modern food and beverage offer, ibis kitchen. It also cultivates the spirit of service that drives each of its employees. Ibis is recognised across the world for its quality, reliability and commitment to the environment. Created in 1974, ibis is now the European leader in economy hotels and the fourth hotel chain in its category worldwide with over 1,150 hotels and 147,000 rooms in 67 countries.

Ibis Hotel Canning Town