Strata acquires Trinity Event Solutions

  • Strata Group adds venue-finding expertise to expand agency services
  • Trinity acquisition meets client demand for venue search and management

Strata, the award-winning brand experience agency, has acquired Trinity Event Solutions, the venue procurement and event management agency. This latest acquisition boosts Strata’s ambitious growth plans, cementing its commitment to providing clients with full-service support and delivery.

Founded in 2006 by Jacqui Kavanagh, Trinity Event Solutions is a venue finding agency with extensive experience and a strong customer base in the pharma, legal, financial and retail markets.

Strata is on a mission to strengthen and broaden its client offering, adding new divisions and businesses to the group that complement the agency’s already wide-ranging breadth of services.

The agency has always understood that the right venue choice is paramount to the successful delivery of events. Therefore, its acquisition of Trinity Event Solutions – with its deep venue insight – is both a strategic and pivotal move for the group.

Simon Hambley, CEO of Strata, said: “I am incredibly excited and proud to be bringing the amazing Trinity team into the Strata Group family. We have been considering a partnership acquisition in the venue search and management sector for a while, not only to meet growing client needs but to capitalise on an area we haven’t touched on much in the past: Strategic Meetings Management.”

Hambley continued: “We have worked with Jacqui and her team for some time now, and recognised that Trinity’s drive for quality, responsiveness and customer service matched our own. A strong cultural fit and ethos are so important in today’s modern business world that this new partnership feels right. It gives the Strata business access to experienced talent and technology and greater bargaining power and scale, meaning we can go to market and offer strategic meetings management services at volume.”

Trinity Event Solutions prides itself on working as a seamless extension of any team. This is why the agency has many long-standing global clients. It has a strong client focus and an empowered team of proven experts who have devoted years to forging lasting relationships.

Strata serves its extensive portfolio of clients by offering a broad range of event services, including creative, design, planning and execution expertise, but continued client wins have driven demand for venue search and management. By acquiring Trinity Event Solutions, Strata can further develop an exciting blueprint for its future.

Hambley added: “The timing of this acquisition is set for the true re-emergence of business event planning post-pandemic. The international business meetings markets are forecast to double in size over the next eight years and the winning combination of Strata and Trinity is ideally placed to service the conference, congress and strategic meetings management markets as they hit their stride.”

On the acquisition, Jacqui Kavanagh, founder and CEO of Trinity Event Solutions, said: “I have known Simon and the Strata team for many years and have admired their approach and passion for excellence in how they operate their business.

“I am really excited for the Trinity team to become part of the Strata Group, as they truly reflect the cultural values that have underpinned the journey that Trinity has been on for 17 years.”

Tracy Winsworth, Managing Director of Trinity Event Solutions, said: “The Trinity team and I are ready to grow and take our next step. Joining the Strata Group will accelerate this growth and I am sure our venue sourcing and procurement expertise will strengthen the group’s position in the market and stand it in good stead for the future.”

Strata’s acquisition of Trinity Event Solutions follows its acquisition of On Event Production in April 2023 and more recently, its recent appointment of Caroline Lumgair Wiseman as Group Head of Strategic Meeting Solutions.

Lumgair Wiseman will work closely with the Trinity Event Solutions team as she has been specifically tasked with helping Strata build a stronger meetings management proposition to directly meet client demand.

EDGE Venues will remain independent and continue to be led by Jacqui Kavanagh. She will maintain collaborative relationships with both Trinity Event Solutions and Strata.


For more details, contact Alistair Turner:
Email alistair@eightpr.co.uk or call +44 7801 710 238

Why bleisure travel can level up your event

Inside a hotel meeting room with floor-to-ceiling-windows, with a meetings tables covered in black table clothes, and night time darkness outside the windows.

Planners are striving to find venues that can deliver extraordinary experiences while also engaging attendees. The pressure is on to create that all-important ‘wow’ factor and provide one-of-a-kind experiences that cater to attendees’ ever-growing expectations. This is where the trend of bleisure travel comes in.

Rise of Bleisure Travel

In 2024, venues are looking to capitalise on the concept of bleisure travel, where business travellers incorporate leisure experiences with their work trips, and leisure travellers combine working remotely with their desire to travel.

For venues, this presents a new revenue opportunity while continuing to provide planners with the facilities, technology, and exclusive offers to create memorable events.

With more people working remotely because of the pandemic and a surge of people starting to travel again, bleisure has seen tremendous growth in recent months. Bleisure was growing before the pandemic but has taken off recently.

There was talk of it taking over traditional business travel in 2022 and beyond. 89% of people plan to add personal vacation time to their business travel this year—many of whom will bring family and friends along.

And it is easy to see the appeal, especially after a tumultuous few years. People can travel for a conference or event and then spend an extended vacation in the area while they work remotely.

Unique Venues See a Surge in Popularity

To meet these demands, planners are prioritising experience-first event design, valuing uniqueness over traditional notions of extravagance. In their quest for bespoke experiences, planners are turning towards unconventional venues in locations that provide a unique aesthetic, so travellers are more likely to extend their stay.

These venues offer more flexible pricing and freedom to transform their event space and bring their vision to life. They also serve as a blank canvas for creativity and allow for the creation of more personalised events.

By embracing the shift towards experience-first events and offering unique experiences, venues can position themselves as highly sought-after partners.

Here are our top picks of venues perfect for bleisure travel, from spa venues to airport hotels.

Radisson Blu Manchester Airport

Nichole says: “It is simply stunning and not what you would expect for an airport venue. It is the only venue that is connected to Manchester Airport, so it is super accessible for your international delegates, and the space that they have to offer is incredible.

“With views of the runway from the executive lounge, the two floors of conferencing facilities provide the perfect space for a meeting or event whether it be a small board meeting for two, a gala dinner or a conference for four hundred in the newly refurbished Manchester Suite. Definitely more than just an airport venue!”

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Buxton Crescent Spa Hotel

The luxury hotel comprises of eighty-one rooms and the spa is home to three pools and eight treatment rooms, with water wellness at the forefront of the hotel’s spa offering. The treatments continue to draw from nature as the spa has a salt cave that can accommodate six people, three individual mud treatment rooms, three individual thermal mineral baths and CO2 baths.

The hotel offers seven meeting rooms, from the Boardroom to the spectacular Assembly Room that can accommodate up to 186 delegates for a theatre-style meeting or 120 guests for a seated banquet with a grand, elegant ambiance.

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Mottram Hall Hotel

The 4* Mottram Hall is a stylishly furnished elegant 18th Century Georgian hotel. It retains many original features and combines them with modern facilities and accommodation to create an appealing experience in a unique setting.

There are 131 bedrooms including executive doubles and four posters, some enjoying views of the ornamental lake or golf course. The hotel has three dining options to choose from Nathaniel’s, which offers traditional dining; guests can enjoy the more informal atmosphere of the Terrace Café Bar and the Brasserie in the clubhouse with its stunning balcony and superb views over the golf course.

There is conference space to suit meetings from 5 – 200 across eight meeting rooms, and the grandest room is the St Andrews Suite that can hold up to 120 for a dinner dance.

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Treehouse London

Internal view of relaxed looking space inside Treehouse London - it's a room with colourful and comfy looking sofas, drop lights, lots of greenery, and big windows with views of the London skyline.

Take in the landscape of London Town from above at our rooftop oasis offering world-class views of the London Eye, The Shard, Canary Wharf and Regent’s Park. For private meetings of up to 20, receptions for up to 300 guests, banqueting for up to 120 or anything that requires a drink, a smile, and an excuse to stay a while.

Nichole says, “I LOVE this style of venue! It is something that is so different, so unexpected, yet so stylish and modern. Forget about your standard boardrooms, forget about your plain rooms, this venue does it all for you. Stunning views of the capital city, bringing the outdoors inside, it does exactly what is says on the tin – Treehouse London provides that completely different feel to meetings and events. I cannot help but keep looking at the pictures, and I will be visiting soon for sure.”

View here


To book a venue is so more than a space to meet. Each of these venues offers a wow factor that can transform the feel and memories of your delegates’ experiences.

Follow the link on each venue to book, or give give our venue search a try at EDGEVenues.com. Want to book a venue for your meeting or event?

Brand Your Event Venue to Tell Your Story

When planning a corporate event, it is important to brand your venue to immerse your guests fully. It is beneficial to weave your brand and what it stands for throughout the event’s theme, decor, content, and even smaller details like lighting and music.

When each part of the event aligns with your brand voice, you come away with a more powerful message for effective brand recognition. This means your message is more likely to be embedded into your guests, even after the event is over.

Which venues have the most opportunity for branding to tell your company’s story? Check out some of our favourites.

Brand Your Event Venue – our selection

1. QEII Centre

Location: London, United Kingdom

Max delegates: 1300
Meeting rooms: 32
Bedrooms: 0
Nearest airport: 40mins

Uniquely situated opposite Big Ben and Westminster Abbey, the award-winning Queen Elizabeth II Conference Centre is a premier purpose-built venue. Designed to offer the finest conferencing facilities, it combines modern comfort with the latest technology.

Catering for 40-1,300 delegates, the extensive range of options offers thirty-two versatile spaces which can be used in a variety of combinations.

Catriona says “Using QEII Live, with digital signage and displays whether that be for registrations, directions, and advertising.”

View/Enquire/Book

2. Aviva Studio

Location: Manchester, United Kingdom

Max delegates: 5000
Meeting rooms: 4
Nearest airport: 31mins

Whether you are looking for a spot for a product launch, brand activation, fashion event or a location for filming and broadcast – Factory International is a venue like no other. A venue born out of a festival and run by Factory International, collaborate with the best event, production, and technical teams to bring your vision to life.

With flexible indoor and outdoor space and room for 300 – 5,000 people, their spaces are without limits. Four unique, flexible spaces can be hired individually or in combination to create large-scale, impactful events with flexibility throughout.

View/Enquire/Book

3. Platinum Suite at ExCel London

Location: London, United Kingdom

Max delegates: 8000
Meeting rooms: 7
Bedrooms: 0
Nearest airport: 13mins

Felicity comments: “With a glass fronted entrance and plenty of lobby space offering excellent branding opportunities and an AV partner company on hand.”

View/Enquire/Book

4. ACC Liverpool

Location: London, United Kingdom

Max delegates: 10600
Meeting rooms: 29
Bedrooms: 658
Nearest airport: 31mins

ACC Liverpool, part of the Liverpool event campus, is an interconnected arena, convention, and exhibition centre, beautifully positioned on the banks of Liverpool’s world heritage waterfront.

The venue’s team are enthusiastic about conferences, exhibitions, and the industry. With more than 11 years of experience in event delivery, it has matured into one of the most well-connected conference destinations in the UK.

Image of Nichole - EDGE Venues' Operations Director - and her comment: ACC Liverpool – a huge venue that can help bring your companies story to life. With vast open spaces, a huge exhibition hall and auditorium & plenary, views of Mersy Riverside, the venue provides plentiful opportunities to splash your branding all over the place! The venue has AV equipment and a team onsite – you won’t be short of a light or two to put you in the spotlight. It’s also located right next to the Pullman Liverpool, so accommodation isn’t an issue either.

View/Enquire/Book

5. East Midlands Conference Centre & The Orchard Hotel

Location: Nottinghamshire – United Kingdom

Max delegates: 1000
Meeting rooms: 25
Bedrooms: 202
Nearest airport: 27mins

East Midlands Conference Centre has its own AV equipment and team, and there’s practically no limitations to what they can assist you with. Wanting to launch a new type of car? They’ve got space and the flooring to support that. Wanting to present to hundreds of people? There’s an auditorium for that. Want to host a Gala Dinner with space to your own private garden area? There’s a meeting room for that too!

Nichole says: “With plenty of car parking spaces, and close to the Nottingham Train Station, this venue is located just on the outskirts of the busy city, but once inside, you’re met with calm tones and subtle hints of history of Nottingham. Upon entrance, this fantastic venue has screens which can be used to assist your displaying your branding everywhere, all the way down to the meeting spaces you book.”

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To book a venue is so more than a space to meet. Each of these venues offers a wow factor that can transform the feel and memories of your delegates’ experiences.

Follow the link on each venue to book, or give give our venue search a try at EDGEVenues.com. Want to book a venue for your meeting or event?

Book a venue that turns a meeting into an experience

When you book a venue that’s right for your event, it’s not just about transforming a business meeting from mundane to memorable. It’s about unlocking the potential of your team and inspiring them to think differently, or achieve more. The right environment can play such a pivotal role in setting the tone and enhancing the overall impact.

We were reminded of this at a recent industry event, which prompted us to collate a list of our team’s favourite inspirational spaces. These spaces have left a lasting impression on them by turning an ordinary meeting into an extraordinary experience.

Book a venue to transform your meeting or event

1. The Cumberland

Quirky meetings pace inside the Cumberland, with a drink station at the back, gold comfortable looking chairs, and bright red artwork on the walls, reflected in mirrors above.

Location: London, United Kingdom

Max delegates: 350
Meeting rooms: 17
Bedrooms: 900
Nearest airport: 41mins

Head and shoulders picture of Nichole Eastman, EDGE Venues' Operations Director, and her comment: "This venue provides the fun factor into meetings & events. Based in the heart of busy London, you’d never expect the quirks that you’re presented with when you walk through the door. With music influencers and iconic items everywhere, even up into the bedrooms, this venue provides so many options and memories! Meeting rooms provide a great opportunity for branding the large meeting space ‘Arena’ is a great space for just that."

View/Enquire/Book

2. The Treehouse London

Internal view of relaxed looking space inside Treehouse London - it's a room with colourful and comfy looking sofas and rattan chairs, drop lights, lots of greenery, and big windows with views of the London skyline.

Location: London, United Kingdom

Max delegates: 300
Meeting rooms: 2
Bedrooms: 95

Nichole says, “I LOVE this style of venue! It’s something that’s so different, so unexpected, yet so stylish and modern. Forget about your standard boardrooms, forget about your plain rooms, this venue does it all for you. Stunning views of the capital city, bringing the outdoors inside, it does exactly what is says on the tin – Treehouse London provides that completely different feel to meetings & events. I can’t help but keep looking at the pictures, and I’ll be visiting soon for sure.”

View/Enquire/Book

3. BMA House

Location: London, United Kingdom

Max delegates: 297
Meeting rooms: 21
Bedrooms: 0
Nearest airport: 43mins

Picture of Catriona, EDGE Venues' Business Support, and her comment: "BMA House has everything you could want from a venue in Central London, especially an outdoor courtyard and garden. It has so much history and can offer spaces that combine technology and sustainability, and beautifully showcase the history."

View/Enquire/Book

4. Kimpton Fitzroy London

Daytime external view of the front of CoventryConferences TechnoCentre with clear blue sky

Location: London, United Kingdom

Max delegates: 400
Meeting rooms: 8
Bedrooms: 334
Nearest airport: 40mins

Catriona comments: “When first entering the property with its marble columns and original mosaic tiled floor, this property makes an impressive first impression, not that the outside does impress either.  From its beautiful wowing grand ballroom to the palm court with its beautiful, frosted glass ceiling, there is so much choice but all with an individual style and feel.”

View/Enquire/Book

5. Down Hall Hotel

Front, external view of Down Hall Hotel on a sunny day, with clear blue sky, and a fountain in front, reflecting the view of the hotel in its water.

Location: Bishops Stortford – United Kingdom

Max delegates: 220
Meeting rooms: 13
Bedrooms: 98
Nearest airport: 26mins

Image of Felicity, EDGE Venues Business Support, and her comments: "With a treelined drive leading down to the beautiful façade and fountain to the front, the interior is as stunning as the outside, with neutral calming décor and decorative high ceilings and chandeliers, and rooms offering natural daylight, different textures and patterns. Freestanding copper bathtubs sit at the windows in some bedrooms, offering a view of the grounds."

View/Enquire/Book

6. Royal Lancaster

Location: London – United Kingdom

Max delegates: 1000
Meeting rooms: 15
Bedrooms: 411
Nearest airport: 52mins

Felicity says: “I love Royal Lancaster with its views over Hyde Park and of the city skyline.”

View/Enquire/Book

7. Manchester Central

Location: Manchester – United Kingdom

Max delegates: 10900
Meeting rooms: 29
Bedrooms: 0
Nearest airport: 25mins

Picture of Scott, EDGE Venues' Commercial Director, and his comment: "Former mainline railway station and the main exhibition hall was the massive main station – very much like St Pancras in London but now a dedicated event and exhibition space, its vast area really provides the wow factor for any large event or exhibition!"

View/Enquire/Book


To book a venue is so more than a space to meet. Each of these venues offers a wow factor that can transform the feel and memories of your delegates’ experiences.

Want to book a venue for your meeting or event? Give our search a try at EDGEVenues.com.

Destination Focus: Belfast for Meetings and Events

Belfast

Destination Belfast

Why choose Belfast for meetings and events? The capital city of Northern Ireland, is a vibrant and dynamic destination, known for its rich history, cultural heritage, and welcoming atmosphere. Nestled on the banks of the River Lagan, Belfast is a city that has transformed dramatically over the years, emerging as a major cultural and economic hub in the United Kingdom.

FUN FACT: The River Lagan is crossed by over 20 bridges, with the Lagan Weir regulating the river’s flow and creating a navigable waterway.

History and Culture

Belfast has an exciting past that dates back to the early 17th century. It played a crucial role during the Industrial Revolution, becoming a global centre for linen production, shipbuilding, and trade. The city is famously known as the birthplace of the RMS Titanic, built in the Harland and Wolff shipyard.

Today, Belfast is a city of contrasts, where Victorian architecture meets modern innovation. The Troubles, a period of conflict from the late 1960s to 1998, left a significant mark on the city, but Belfast has since become a symbol of peace and resilience.

Must-See Attractions

You may already be familiar with Belfast’s most famous attraction, the Titanic Belfast. This award-winning visitor attraction tells the story of the Titanic, from its conception in Belfast to its tragic maiden voyage. Located in the Titanic Quarter, the museum’s interactive exhibits and full-scale reconstructions make it a must-visit.

FUN FACT: The city’s Harland and Wolff shipyard has two massive cranes, Samson, and Goliath, which are prominent landmarks on the skyline.

Another great attraction is City Hall. An iconic symbol of Belfast, the City Hall is an architectural masterpiece located in Donegall Square. Visitors can take guided tours to learn about the building’s history and the city’s governance.

For some serenity, visit the Botanic Gardens and Ulster Museum. Located in the Queen’s Quarter, the Botanic Gardens are a lush retreat in the city, home to exotic plants and the stunning Palm House. The nearby Ulster Museum highlights everything from art to natural history and a section on the Troubles.

Finally, visitors who enjoy gruesome and brutal storytelling can visit Crumlin Road Gaol. This 19th-century prison offers guided tours that provide a fascinating insight into Belfast’s restless history. Visitors can explore the cells, tunnels, and execution chamber (eek).

Culture and Entertainment

Belfast’s cultural scene is thriving, with numerous theatres, galleries, and music venues. The city is known for its vibrant arts community and hosts several festivals throughout the year, such as the Belfast Film Festival and the Cathedral Quarter Arts Festival.

The Lyric Theatre in Belfast is Northern Ireland’s only full-time producing theatre, displaying a mix of classic plays and innovative writing. It is the winner of ‘UK Theatre of the Year’ 2023, making it the perfect place to watch an entertaining show on an evening.

Belfast City has launched a ten-year cultural strategy, A City Imagining, to help meet the Belfast Agenda vision for 2035, which imagines a culturally vibrant city. Belfast will be bidding to become a designated UNESCO City of Music

The city is preparing to open our new cultural attraction in 2028, the Belfast Destination Hub, which will share the “Belfast Story” with the world.

Getting There and Around

Belfast International Airport (BFS) is the main airport, located about thirteen miles northwest of the city centre. It offers flights to various UK cities, Europe, and North America. George Best Belfast City Airport (BHD), closer to the city centre, primarily serves domestic and short-haul European flights.

Transportation within Belfast is convenient, with an extensive network of buses, black taxis, and trains. The city is also pedestrian-friendly, making it easy to explore the central areas on foot.

Belfast for Meeting and Events – Venues

From hotels to the city’s purpose-built conference centre, there are plenty of options in Belfast for meetings and events. In 2018 Belfast won ‘Best Events Destination’ due to its fantastic infrastructure that suits the industry so well.

Belfast’s purpose-built conference centre, ICC Belfast won the ‘Best Events Venue’ at the C&IT Awards, and it is not hard to see why. The venue has 7,000m² of flexible, inclusive, and accessible space with a plethora of event spaces to suit any event from meetings to large conferences.

The 2,000-seat Main Auditorium is the perfect stage for a conference opening address or keynote speaker sessions. The seating blocks can be sectioned off so whether it is a conference for 400 or 2,000, every delegate has an uninterrupted stage view.


Find your next venue in Belfast for meetings and events, here!

Destination Focus: Aberdeen for Meetings and Events

Recently ranked one of the UK’s top ten cities to live and work in, Aberdeen is set to get better still as the city and surrounding region of Aberdeenshire are growing on all fronts.

There is so much to do in the North East of Scotland, using Aberdeen as a hub: from the cultural, theatrical and musical events at His Majesty’s Theatre and the The Music Hall to the many places to learn such as the Gordon Highlanders Museum and the living interactive child museum The Satrosphere.

A drive of about 15 minutes from Aberdeen City centre takes you to the beautiful countryside of Royal Deeside onto the The Castle Trail but watch out for the ghosts! Not your kind of spirit? Check out the nearby Distilleries for Aberdeenshire’s famous whiskys.

Up in Aberdeen, you can still hear words from an original Scots language – Doric – and revel in Scottish culture with its “couthie” people and its “affa fine” traditions. As it is a place that’s used to being off the tourism track, known rather for its natural resources – the city’s granite, its oil, its fish, beef, whisky, and the native language still thrive.

Our top venues picks

Hilton Aberdeen TECA

Situated at The Event Complex Aberdeen (TECA) and less than two miles from Aberdeen International Airport, Hilton Aberdeen TECA is a fantastic venue for meetings and events. It sits just seven miles from Aberdeen City centre with easy access to golf courses, whisky trails, and castle tours.

This modern, stylish, and unique style building is remarkably close to the Airport and perfect for meetings/events, with great facilities on-site you will not have to go far to relax after a day or two in the boardroom.

Park Inn by Radisson Aberdeen

Park Inn by Radisson Aberdeen is in the city centre, located just off Union Street, in the City’s ‘Granite Mile.’ The hotel is the perfect home base for exploring local attractions. The hotel is within walking distance of the train and bus stations as well as shopping and business districts.

The hotel is only ten kilometres from Aberdeen International Airport (ABZ) and nearby attractions include Balmoral Castle and the Malt Whisky Trail. The recently opened modern 4-star hotel in the centre of the city, offers 185 bedrooms, eight meeting rooms, RBG Bar & Grill, and a fitness centre. The hotel also offers complimentary Wi-Fi to the guests.

Sandman Signature Aberdeen Hotel & Spa

Situated in one of the city’s most historic buildings, Sandman Signature Aberdeen Hotel & Spa has three newly refurbished conference rooms which are available for hosting meetings & private events. All have flexible spaces which are perfect for break-out areas for delegates.

You will find this stunning venue in the former Robert Gordon University, St Andrews Street Campus, as the historic building contributes to the architectural landscape of the city.

Click through on each venue to book, or get in touch with us to find out more.


Find your next event venue on EDGEVenues.com!

Economic impact of events

As a team of people at EDGE Venues who have been in the meetings and events sector for so long, the economic impact of events is evident to us. Yet fully defining it as an industry seems to be a challenge. 

In this blog, we look at some of the more recent industry discussions and attempts at defining the economic impact of events.

Economic impact of events

In the last few years, trying to define our industry’s value has been crucial for many reasons – survival, gaining support, recovery and growth.

Yet, it becomes complicated when you stand back and look at the bigger picture – how interconnected we are with so many other industries. And while many industry outsiders think of events as festivals and parties, eventprofs have an inherent understanding of how much more diverse our space really is.

Quantifying the impact

In March 2020, the UK Events Report put a number on it! £84 billion per year! This almost inconceivable number wrapped together conferences and meetings, exhibitions and trade shows, incentive travel, corporate outdoor events, arts and cultural events, festivals, fairs, and shows, sporting events, weddings, and music events.

Following the 2022 launch of The Power of Events (UK), the not-for-profit defined seven industry areas, placing a significant yet likely underestimated £29.3bn on the two combined areas of exhibitions and congress and business and brand experiences. The Power of Events has made big leaps in its mission to showcase, respect and value the world-leading UK events industry.

In November 2023, The Events Industry Alliance (EIA) published its Economic Impact Study to quantify the economic significance of exhibitions in the UK.

The EIA works on behalf of the Association of Event Organisers (AEO), the Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) to support the events industry through parliamentary meetings, presenting policy asks and providing research.

Chris Skeith OBE commented, “The new report, again created in conjunction with UFI and compiled by OE, demonstrates the scale of the exhibition sector’s influence. It provides a clear snapshot of exhibition industry metrics and direct spending, analysis of the economic impact and the methods used to calculate those.”

The report shows the UK exhibition industry generates £9.4 billion in trade and attracts 6.1 million visitors to the UK. It provides a breakdown of spending and impact, distinguishing between direct, indirect and induced impacts.

Although specific to the exhibitions industry, the report makes an interesting point – ‘induced impacts’ -‘ that correlates with what we see in Global reports such as the 2023 Global Economic Significance of Business Events study.

Global value

Since 2017, the Events Industry Council has partnered with Oxford Economics to study the global economic significance of business events. And its 2023 Global Economic Significance of Business Events study, published in May last year, aimed to evaluate the ‘full scope and economic significance of the $1.6 trillion USD global business events industry.’

The report’s research and analysis, across 50 countries, covers the far-reaching benefits of business events. Interestingly, the researchers describe many of the broader impacts of events that we often think about at EDGE Venues – the advantages delivered by business events that are difficult to measure, “areas like knowledge sharing, innovation and employee engagement—important impacts that go well beyond direct event spending.”

The report defines key terms in its Executive Summary:

What qualifies as a business event in this study? 

A gathering of 10 or more participants for a minimum of four hours in a contracted venue. This includes business events but excludes social, educational (formal educational activities at primary, secondary, and university level education), and recreational activities. Consumer exhibitions are included.

How are economic impacts measured? 

Economic impacts refer to the economic activity supported by direct spending on business events. These economic impacts include direct effects, such as jobs in planning and producing business events, as well as jobs supporting participants’ travel to attend events; indirect impacts that include supply chain effects, such as when event organisers and suppliers purchase inputs from businesses in other sectors, and induced impacts as those directly supported by business events spend their income.

What is business events direct spending? 

Business events direct spending consists of spending to plan and produce business events, business events related travel, and other direct spending, such as spending by exhibitors. In this study, it is reported in nominal US dollars.

What are catalytic effects and how do they differ from economic impacts? 

Economic impacts measured in this research refer to the activity supported strictly by the spending that occurs around the organisation, production, travel and attendance at business events. Catalytic effects refer to the important broader impacts that occur as the result of business events, ranging from new business opportunities, knowledge transfers and future sales generated through exhibits at trade shows to innovative research collaborations fostered through medical conferences, new skills learned through training, or career connections made through technology or creative sector conferences.

…Perhaps unsurprisingly, the executive summary of the research confirms that many ‘catalytic effects’ are difficult to measure and quantify, which “presents the key risk that much of the true significance of business events goes unmeasured, unreported, and therefore undervalued.” 

But – and this is a point we can hugely get behind – there is progress in understanding and communicating the importance of the catalytic effects of business events.

Image of Scott, Commercial Director of EDGE Venues, with his comment: “As we gain clearer understanding of the economic impact of events on our domestic and global economy, I believe one of the challenges we now face as an industry is to help shape and direct policy makers at governmental level.

This direction should include the Government’s full understanding of the benefits a thriving events economy brings, and its implementation of policies that help drive and grow the sector domestically and internationally. As an industry we are great at engaging with our clients, suppliers and key stakeholders, we now need to direct that same passion and engagement at influencing event friendly policies from all areas of government.”

Find your next event venue on EDGEVenues.com!

Meetings and events wellbeing guide – How to integrate initiatives

With packed agendas and tight schedules, prioritising meetings and events wellbeing might seem like a luxury rather than a necessity.

Yet, MIND reports that 34% of people say work is their biggest cause of stress with long hours, responsibilities, negative behaviour, and more. The number highlights the growing importance of adopting healthy environments – even within the context of meetings and events.

At EDGE Venues, we understand the pivotal role that venues play in shaping the attendee experience. Beyond providing event backdrops, venues have the power to nurture wellbeing and create spaces that promote relaxation, rejuvenation, and wellness.

So here, we present our guide to seamlessly integrating wellness into meetings and events to reduce stress and promote mindfulness.

Venue selection for wellness

The journey towards looking after well-being begins long before attendees set foot in the venue. It starts with thoughtful venue selection – choosing spaces that prioritise natural light, greenery, and ergonomic design.

From conference rooms with sunlight to outdoor settings in nature, a venue can set the stage for a meeting that energises attendees.

A great example is ICC Wales. Its meeting rooms are flooded with natural daylight which has numerous health benefits. These advantages include stress and anxiety reduction, boosting the immune system, and producing serotonin (the feel-good hormone) – all contributing to our well-being and positive state of mind.

Whether it is offering meditation or mindfulness sessions, the freshest food, or simply smiling to welcome delegates – the venue aims to promote and create that sense of wellbeing amongst visitors.

Creating the perfect atmosphere

Once the venue is selected, the next step is to curate an environment that supports well-being throughout the event. Consider incorporating elements of nature – such as living walls, indoor plants, and natural materials. The changes can create a connection with the natural world.

After 10 years of study, psychologists at Exeter University concluded that there can be a productivity boost of up to 15% when indoor plants are present. And with over 300,000 species of plants to choose from, incorporating plants is simple and effective for meetings and events wellbeing.

Temperature and air quality are also key factors in creating a comfortable and healthy environment. Ensure that meeting spaces are well-ventilated with access to fresh air and maintain optimal temperature levels to prevent discomfort or fatigue. Hydration stations offering infused water and herbal teas can encourage attendees to stay hydrated throughout the day.

It has been found that herbal tea is especially good for hydration. Switching to herbal tea in the afternoon can also help sleep by reducing nighttime anxiety and jitters, which can be aftereffects of drinking caffeinated tea.

Don’t neglect emotional wellbeing

In addition to physical comfort, mental and emotional wellbeing should be a priority. Consider building mindfulness and relaxation techniques into the event agenda – anything from guided meditation sessions and yoga breaks to outdoor walking meetings.

These activities provide attendees with an opportunity to recharge and de-stress, encouraging a positive and productive atmosphere.

Select your menu with wellness in mind

Nutrition plays a fundamental role in well-being, and offering healthy and nourishing catering options can further enhance the attendee experience. Opt for fresh, locally sourced ingredients whenever possible, and provide a variety of options to accommodate different dietary preferences and restrictions. Encourage mindful eating practices, such as taking regular breaks and savouring each bite.

The American Heart Association suggests adding in fiber-rich foods and foods with a lot of folate, an essential nutrient that has been shown to alleviate depression. can be found in dark, leafy greens, fruit, nuts, beans, peas, and fish. Spinach, Brussels sprouts and asparagus are especially high in folates.

Encouraging community and collaboration

Finally, communication and collaboration are essential in creating a culture of wellbeing within the event environment. So, engage with venue staff to ensure they are aligned with the event’s objectives and equipped to support attendees’ wellbeing needs.

And provide opportunities for feedback so attendees can share their experiences and contribute to future meetings and events wellbeing initiatives.


Meetings and events wellbeing is not just a trend – it is a fundamental aspect of creating meaningful and impactful experiences. By prioritising healthy environments, venues can play a transformative role in supporting the wellbeing of attendees and staff alike.

Start your venue search at EDGEVenues.com!

Think outside the boardroom

The standard boardroom, with polished tables and formal settings, has long been the essence of business decision-making. However, venues are evolving to provide more creative and inspiring spaces for your meetings and events.

So, if your team is tired of the boardroom meeting, and needs a change of scenery inspire action, we are here to shake things up with 10 outside-the-box spots.

Each space we’ve featured here is recommended by a member of our specialist EDGE Venues team:

Outside the boardroom

1. Grimaldi Forum Monaco

Location: Monte Carlo, Monaco

Max delegates: 2650
Meeting rooms: 22
Bedrooms: 0
Nearest airport: 30mins

Image of Nichole, EDGE Venues' Operations Director, with the quote: “Grimaldi Forum Monaco – located right on the shores of Monaco, this incredible venue has so much space the offer and endless possibilities. Praised for the quality of its spaces and the expertise of its teams, this unique site has been able to attract and retain numerous international events since its creation in 2000. Having been here personally, I would highly recommend this venue when it comes to creating an impact with your next meeting & event.”

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2. Radisson Blu Manchester Airport

Location: Manchester, United Kingdom

Max delegates: 400
Meeting rooms: 27
Bedrooms: 360
Nearest airport: 4 min

Nichole says: “it’s simply stunning and not what you would expect for an airport venue. It’s the only venue that is connected to Manchester Airport, so it’s super accessible for your international delegates, and the space that they have to offer is incredible.

“With views of the runway from the executive lounge, the two floors of conferencing facilities provide the perfect space for a meeting or event whether it be a small board meeting for two, a gala dinner or a conference for 400 in our newly refurbished Manchester Suite. Definitely more than just an airport venue!”

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3. Nhow London

Location: London, United Kingdom

Max delegates: 40
Meeting rooms: 3
Bedrooms: 190
Nearest airport: 56 mins

Image of Catriona, EDGE Venues' Business Unit Manager, and her quote: Cat recommends “Nhow London – they have three inspiring work laboratories.

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4. The Bloomsbury, London

Location: London, United Kingdom

Max delegates: 320
Meeting rooms: 7
Bedrooms: 153
Nearest airport: 42 mins

Catriona adds: “The Chapel and the Library are very different spaces.”

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5. Glaziers Hall

Location: London, United Kingdom

Max delegates: 450
Meeting rooms: 7
Bedrooms: 0
Nearest airport: 30 mins

Image of Catriona, EDGE Venues' Business Unit Manager, and her quote: “The newest event space at Glaziers Hall, showcasing three restored brickwork arches of Sir John Rennie’s London Bridge along with the original York stone floor. 

This space also features its own private entrance, reception area and a wine cellar meaning you can hire the space exclusively and add even add a wine tasting experience to your event to wow your delegates!”

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6. Oatlands Park Hotel (La Terrazza)

Location: Surrey, United Kingdom

Max delegates: 400
Meeting rooms: 12
Bedrooms: 158
Nearest airport: 32 mins

Freya says: “The newest addition to Oatlands Park hotel, La Terrazza brings the outside in 365 days a year! Glass walls and a retractable roof offers a natural environment for your event, with all the comfort of an indoor space.”

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7. The Cumberland

Location: London, United Kingdom

Max delegates: 350
Meeting rooms: 17
Bedrooms: 900
Nearest airport: 41 mins

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8. British Motor Museum

Location: Warwickshire, United Kingdom

Max delegates: 600
Meeting rooms: 20
Bedrooms: 0
Nearest airport: 38 mins

Felicity says: “Meet and Dine amongst the world’s largest collection of historic British cars, with green space for team building, 3 outdoor event areas and a rooftop Sky Suite with private roof terrace.”

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9. Wyboston Lakes

Location: Bedford, United Kingdom

Location:
Max delegates: 627
Meeting rooms: 50
Bedrooms: 416
Nearest airport: 35 mins

Image of Scott, EDGE Venues' Business Operations Director, with the quote: Scott says: "Wyboston Lakes Resort has some really unique venues, from their fantastic take on the seaside at Sandpiper bay to flexible and quirky courtyard areas scattered throughout this large and adaptable venue."

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10. Epsom Downs Racecourse

Location: Surrey, United Kingdom

Max delegates: 800
Meeting rooms: 17
Bedrooms: 0
Nearest airport: 33 mins

Scott adds: “The very nature of Epsom Downs Racecourse means its anything but a standard venue. With sweeping views of the racecourse and the distant London skyline from indoor and outdoor meeting spaces, light and airy meeting spaces combine seamlessly with large event spaces and a selection of outdoor terraces to complete this truly unique venue.”

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These spaces offer more than just a place to meet. They provide environments designed to inspire collaboration, motivation, and a lasting impression on your delegates.

Interested in going beyond four walls for your meetings or events? Search for your next space at EDGEVenues.com.

Tech-savvy spaces – Experience the power of modern meeting environments

Looking for tech-savvy spaces to give your next meeting or event’s content a modern twist? Planning a hybrid event, tech brand launch, team meeting, or conference, that needs a digital-friendly backdrop?

The venues in this blog are recommended our team of our specialists at EDGE Venues, and they share why, here.

Tech-savvy spaces

1. ICC Wales

Inside a theatre space at the ICC Wales, view from the stage

Location: Newport, United Kingdom

Max delegates: 5000
Meeting rooms: 15
Bedrooms: 0
Nearest airport: 46mins

Image of Scott from EDGE Venues, with the quote: "I really like the way ICC Wales harnesses the power of inside and outside space. The inside space is specifically built for events and meetings, so it offers everything from a blank canvas that can be branded or themed as required to purpose-built lecture theatres and modern, clean meeting spaces with spectacular views, bringing the outside in. Outside, you have a beautiful area consisting of mature forests and open spaces, allowing for creative and memorable events."

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2. Chicago Booth

View from inside a tech-savvy meeting space at Chicago Booth, with natural light, and no people.

Location: London, United Kingdom

Max delegates: 340
Meeting rooms: 20
Bedrooms: 0
Nearest airport: 34mins

Image of Nichole, EDGE Venues' Operations Director, with the quote: "Chicago Booth can deliver hybrid meetings with all the AV equipment you could need. It's located in one of the world's leading centres for banking, finance, and tech, the London Conference Centre, which spans three floors and features a variety of event spaces, including two-tiered classrooms with state-of-the-art technology."

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3. 30 Euston Square

Internal image of meeting space at 30 Euston Square, theatre layout with 5 white chairs set out on a stage, with a lit, branded backdrop, and a lectern.

Location: London, United Kingdom

Max delegates: 300
Meeting rooms: 28
Bedrooms: 41
Nearest airport: 43mins

Image of Cat from EDGE Venues, with the quote: "30 Euston Square – they have great hybrid technology."

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4. CoventryConferences TechnoCentre

Daytime external view of the front of CoventryConferences TechnoCentre with clear blue sky

Location: Coventry, United Kingdom

Max delegates: 200
Meeting rooms: 30
Bedrooms: 0
Nearest airport: 13mins

Image of Freya from EDGE Venues, with the quote: "This venue's meeting and event spaces feature state-of-the-art video, sound, and internet systems with integral AV and IT support systems—all included in the DDR package at no extra cost. 
Their team of AV technicians is always on hand to support clients throughout their events. They can also have a 1-2-1 meeting with the client prior to the event to ensure everything is set up correctly and runs smoothly.
A selection of rooms offers HD 1080P video cameras, integrated sound systems, and microphones, perfect for HYBRID meetings.
The Simulation Centre is a leading-edge purpose-built training facility where you can create fully immersive, real-time, changeable virtual training environments. For example, Emergency Responders can train and test scenarios in a controlled, safe environment."

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5. Butlins Studio 360 / Skyline Pavilion

Location: Skegness / Minehead / Bognor Regis – United Kingdom

Skegness: Max delegates: 1500 / Meeting rooms: 11 / Bedrooms: 1600/ Nearest airport: 1 hr 10mins

Minehead: Max delegates: 2933 / Meeting rooms: 5 / Bedrooms: 1500 / Nearest airport: 2hrs 23mins

Bognor Regis: Max delegates: 1600 / Meeting rooms: 12 / Bedrooms: 1364 / Nearest airport: 48mins

Image of Felicity from EDGE Venues, with the quote: "Butlins Studio 36 and Skyline Pavilion at each of their three venues are fully equipped with state-of-the-art AV technology, staging, lighting control, microphones, video, and projection, perfect for awards and presentations."

View/Enquire/Book: Skegness

View/Enquire/Book: Minehead

View/Enquire/Book: Bognor Regis


These tech-savvy spaces offer modern, digital-content friendly environments to encourage communication and collaboration.

Interested in exploring further spaces for your meetings or events? Give our search a try at EDGEVenues.com.