Tag: networking

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A return to events – be flexible, creative & find new ways to facilitate networking

A delegate confidence survey conducted by Bramcote International and the Association of British Professional Conference Organisers (ABPCO) amongst 350 association conference attendees has highlighted their confidence and attitudes towards attending future events.

Key findings include:

  • An overwhelming 93% of respondents miss the networking, social interaction, and meeting people.
  • 47% of respondents are happy to attend ‘in person’ events, this rises to 75% if the individual is fully vaccinated.
  • 34% of respondents want to see additional measures in place at their conference.
  • 71% of respondents want flexible cancellation terms for registration fees if unable to attend due to Covid.
  • 70% of respondents will be attending their next event before March 2022 (note – this is likely to be driven by timing of their specialist conference). 32% of respondents will travel to the next conference by car, 43% by train, 20% by plane.

Heather Lishman, ABPCO’s association director comments: “This survey is, on the whole, great news for our industry, highlighting not just what delegates have missed but what we can do to entice them back to our events. The results clearly show that conference attendees miss the personal elements of a conference – although they recognise that digital platforms offer highly capable opportunities to share knowledge and learn, it is the human interaction they miss the most – with only 15% saying they do not wish to attend an in-person event for the foreseeable future. This presents a real opportunity for future events to find creative ways to bring people together to learn and increase interaction.”

“Flexibility was also a key response if we are to successfully bring people back to live events. The requirements for additional measures to be put in place at events were far overshadowed by a need for more flexible cancellation terms, giving them the confidence to book in the first place. Unfortunately, despite the largely positive elements of the results, sustainability appears to be taking a back seat as delegates express a greater desire to travel in their own cars, avoiding mass transit options.”

The survey was conducted by Catherine Newhall-Caiger of Bramcote International, who said: “As the events industry, we have always known that networking, social interaction and meeting people is a key driver for attending events. This Survey reinforces this well-versed mantra by clearly showing that face-to-face interactions and social connections with colleagues is top of the agenda for 93% of the Survey respondents. Our role as PCOs, Venues and Suppliers is to create meaningful networking opportunities where people are engaged, and conversations happen that can often lead to new business connections, learning opportunities, collaboration and friendships. The key to our success is understanding and listening to our audiences and using this to create the right event, at the right time for the right audience.”

The 350 delegates surveyed were from a balanced demographic of age, gender, location and sector. Full details of which are available in the methodology and results.

The full survey is available by emailing heatherlishman@abpco.org

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Networking at events – skills refresher

The idea of throwing yourself into a room of people you don’t know is a daunting prospect for most people, especially as most of us have been out of face-to-face contact for the last 18 months. However, networking is one of the best things that you can do to learn about what’s happening in the industry and develop your career.

It’s easier to do to do business with people you know or by recommendation and industry events, forums, educationals and exhibitions are a good way to make connections. But it’s not just about face-to-face meetings, there are networking opportunities online and social media sites give everyone access to a global community.

Practice

It can be hard to start a conversation with a stranger, so start in the office, at the gym or when you’re out and about by talking to people you don’t know. Just begin with small talk and see where the conversation goes.

Prepare

Spend a little time thinking about what you want to achieve from the networking event and have a few questions ready to ask new people. Also think about what you want to tell them about yourself, as it’s a two-way process. What news can you give them or place business or share contacts that will help.

Relax

Try not to worry about what to say next or what the other person is thinking. Focus on the person you’re talking to. Smile and look as open and approachable as you can, if you look friendly then someone will come and have a conversation with you.

Focus

Give the person you are talking to your complete attention. It’s off-putting if you’re looking for someone new to talk to. Build a rapport by asking questions and listening carefully. When the conversation has finished then move around the room.

Pick your events

There are so many opportunities but going to everything is time-consuming and exhausting. It’s better to be strategic and plan which events are most likely to be worthwhile.

Find a friend

If you’re going to an event alone, try and make at least one connection as this will make everything much easier. A lot of people in the room will be feeling the same way as you and don’t know anyone else either, so look for other people on their own and see how you can make them feel more comfortable.

Or, if you can, take a colleague this will make you comfortable until you gain confidence and find some new contacts of your own.

Keep in touch

Maintaining a relationship with a new contact is crucial to networking. Follow up with an email, connect on LinkedIn or another social media platform. Share ongoing news from time to time and find out what other events they are going to attend and catch up with them again there

We’ve all walked in to a room where everyone seems to know each other and are in groups, but remember that those confident people were in your shoes once. Even the ones who have been attending networking events for years still may not really enjoy it, but can hide it through years of practice and experience.

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Networking highlight valued by millennials, but do not expect them to go it alone

A survey of meeting and event planners carried out by The Meetings Show has found that millennials value networking more highly than any other generation, but are reluctant to attend events on their own.

Overall, 59% of participants in the survey regarded networking events as an important part of their job, but this figure rose to 85% among 18-30-year-olds, who cited making new contacts (80%) and raising their profile in the industry (71%) as the key reasons for attending.

While the younger generation clearly see the value in networking, the majority – 85% – were averse to attending on their own, preferring to go with a colleague or group of colleagues.

More experienced event planners were happier to go it alone, with over a third (36.4%) of 31-45-year-olds preferring to attend by themselves.

Motivations for attending differed among the older generations too, with generating new business leads and meeting with existing industry contacts and friends being cited as key drivers by more than 50% of respondents over 30.

The survey also looked at the logistics which make the ‘perfect’ networking event and found that midweek events were most popular, with 69% preferring events held on Wednesdays, while more than half (52.2%) said they would be willing to travel no more than an hour to attend an event.

When it comes to the format of events, paired or group activities was the most popular option, chosen by 53% of respondents, although for the 31-45 age group appointment-based networking was preferred, while for planners aged 46 and over, seat rotation at a dinner was chosen by 70%.

David Chapple, group event director of The Meetings Show, said: “Networking is one of the core pillars of The Meetings Show, and so we are always reviewing the way we facilitate networking to make sure it’s of the most benefit to our exhibitors and visitors. The findings of the survey have reinforced just how important it is, especially for younger event professionals looking to grow their networks and raise their profile within the industry.

“Walking into a room full of people you don’t know can be daunting, which is why this year we have introduced a new initiative specifically aimed at helping junior event planners. If they have a senior colleague who is attending the show as a hosted buyer, then on the second day of the show the junior colleague will be able to join them for all of their appointments, as well as having access to the hosted buyer lounge, for a less intimidating introduction to the industry.

“With networking at The Meetings Show being provided in a number of different formats, all either on the show floor or within easy reach of Olympia, we hope that all of our attendees will benefit from the opportunity to come together at the show.”

The Meetings Show takes place on Wednesday 26 and Thursday 27 June at Olympia London. To register, visit www.themeetingsshow.com/register.

Watch and share the official 2019 Show Preview video here – https://youtu.be/vC-VkAP9Qgk.

Taking place on Wednesday 26 and Thursday 27 June 2019, The Meetings Show is the premier event for the UK inbound and outbound meetings industry, organised by Centaur Live (a division of Centaur Media Plc). Organised by meeting professionals for meeting professionals, it is focused around a large exhibition, networking opportunities and professional education. The hosted buyer programme – the largest in the UK – attracts buyers from the corporate, association, agency and public sectors. The show features destinations from over 50 countries across 6 continents, venues, hotels and key providers of meetings products and services.

The Show includes:

  • The Exhibition: Featuring destinations, venues, hotels and suppliers, the exhibition sits at the heart of The Meetings Show.  
  • Education Programme: Planned by education experts from across the industry, the conference sessions work in harmony with the exhibition and more than 10,000 meetings taking place on the floor.
  • Networking: The Meetings Show offers an unrivalled networking opportunity for event venues, event buyers and suppliers.  For those looking to see more before and after the show, there will also be fam trips visiting key destinations around the UK and internationally.

The Meetings Show has an Advisory Board that meets several times a year both in person and virtually, bringing together their wealth of experience, ideas and strategic understanding of the meetings industry.

Posted on

Networking at events

The idea of throwing yourself into a room of people you don’t know is a daunting prospect for most people, but networking is one of the best things that you can do to learn about what’s happening in the industry and develop your career.

It’s easier to do to do business with people you know or by recommendation and industry events, forums, educationals and exhibitions are a good way to make connections. But it’s not just about face-to-face meetings, there are networking opportunities online and social media sites give everyone access to a global community.

Practice

It can be hard to start a conversation with a stranger, so start in the office, at the gym or when you’re out and about by talking to people you don’t know. Just begin with small talk and see where the conversation goes.

Prepare

Spend a little time thinking about what you want to achieve from the networking event and have a few questions ready to ask new people. Also think about what you want to tell them about yourself, as it’s a two-way process. What news can you give them or place business or share contacts that will help.

Relax

Try not to worry about what to say next or what the other person is thinking. Focus on the person you’re talking to. Smile and look as open and approachable as you can, if you look friendly then someone will come and have a conversation with you.

Focus

Give the person you are talking to your complete attention. It’s off-putting if you’re looking for someone new to talk to. Build a rapport by asking questions and listening carefully. When the conversation has finished then move around the room.

Pick your events

There are so many opportunities but going to everything is time-consuming and exhausting. It’s better to be strategic and plan which events are most likely to be worthwhile.

Find a friend

If you’re going to an event alone, try and make at least one connection as this will make everything much easier. A lot of people in the room will be feeling the same way as you and don’t know anyone else either, so look for other people on their own and see how you can make them feel more comfortable.

Or, if you can, take a colleague this will make you comfortable until you gain confidence and find some new contacts of your own.

Keep in touch

Maintaining a relationship with a new contact is crucial to networking. Follow up with an email, connect on LinkedIn or another social media platform. Share ongoing news from time to time and find out what other events they are going to attend and catch up with them again there

We’ve all walked in to a room where everyone seems to know each other and are in groups, but remember that those confident people were in your shoes once. Even the ones who have been attending networking events for years still may not really enjoy it, but can hide it through years of practice and experience.