Guests will now be able to customise their hotel room using an only a tablet to control lighting, music, curtains and temperature.
After the launch of the Mood Room™ proposition at the NH Collection Madrid Eurobuilding in Spain, Germany takes over and introduces these new rooms at the NH Collection Berlin Mitte hotel.
Digitalization and customer experience join forces in this innovative project which connects the rooms with the emotions and specific needs of each guest in order to exceed their expectations.
NH Hotel Group, Signify and CYBEROBICS presented Mood Room™, the “room of the future”, at NH Collection Berlin Mitte. This concept has been designed around three parameters: personalizing guests’ experience, connected technology and sustainability. Guests can regulate the lighting, music and temperature from a tablet, to adapt the mood to their own tastes. Specifically, the client could choose between six main pre-set modes and 19 moods to help guests sleep, work and relax better, and enjoy a unique technological experience.
Maarten Markus, Managing Director Northern Europe NH Hotel Group, said “Digitalization is already an intrinsic part of everyday life in many areas. Hotels must not be left behind; we need to be even more determined to open the way to change, testing out new services and solutions and offering them to our customers. With the introduction of Mood Room™ in our offer, our Northern Europe business unit now has a magnificent new easy-to-operate product, making a hotel stay an even more pleasant experience”.
For Signify, too, this partnership is an excellent example of how interconnection is generating entirely new models in the hotel industry: “The four Mood Room™ at the NH Collection Berlin Mitte are like a window into the future”, says Karsten Vierke, PR Manager of Signify in Germany, Austria and Switzerland. “Smart lighting and interconnection are becoming the order of the day at home and at work. Naturally, these changes should not suddenly stop at the hotel door. For me, a really satisfactory hotel stay involves a combination of good service, atmosphere and convenience. By working with our partners in climate control, lighting, music and fitness, we’re showing how smart technology and automation can create a whole new hotel experience”, adds Vierke.
One of the distinctive features of the Mood Room™ at the NH Collection Berlin Mitte are the sports complements provided by fitness and lifestyle brand, CYBEROBICS. By selecting the “Set the Tone” mood, guests can interface with CYBEROBICS’s workout exercises, choosing between four different fitness videos: Yoga Power, Six Pack Attack, Quick Fit or Just Relax. Again, the system chooses the right type of lighting and mood for the occasion.
For Oliver Schulokat, CEO of CYBEROBICS, the Mood Room™ ties in perfectly with the new move towards ‘on-demand fitness’: “Digitalization will have wide-ranging consequences for the way people train in the future to improve their physical fitness. Our goal is to promote with CYBEROBICS that evolution, making fitness available to even more people and in this way turning it into a natural part of their everyday lives. That’s why CYBEROBICS covers all areas of life—at home, at work and in the hotel when we’re away. We see the NH Hotel Group as a generator of innovation in the hotel industry, using digitalization to take its guest experience to a whole new dimension. At this point we are seeing many points of contact with CYBEROBICS’s vision. We’re therefore very happy to be launching this partnership”.
Pilot project which began in Madrid is now being extended to Germany
The Mood Room™ project, presented for the first time at the NH Collection Madrid Eurobuilding hotel, has taken sustainability, connectivity and customer experience into account as key factors. Thanks to Philips RoomFlex, the Mood Room™ has become a totally individualised stay experience. Philips RoomFlex is a fully programmable system for controlling lighting in the hotel rooms, which can be easily integrated into the sensor technology and other systems, such as heating, ventilation, air-conditioning, visual protection and booking software.
