What can we do to avoid cancelling our events?

There’s been a lot of talk around large events cancelling due to the Coronavirus. On 3 March, Health Secretary Matt Hancock said the government was not currently recommending the cancelling of large events such as the London Marathon or school closures, unless this was advised by Public Health England.

“There may be things that we have to do down the line that we may not want to, but we will need the powers to do that, hence proposing emergency legislation.”

The message we keep hearing is to carry on as normal and to remain vigilant. Wash our hands every two hours for a minimum of 20 seconds, and always cough and sneeze into a tissue – then bin it! It’s the same basic hygiene that we all know and use to avoid catching common colds and flu. Now, it’s just about reinforcing that common-sense message.

It’s also reassuring to hear from travel agency boss Miles Morgan. Appearing on a BBC News coronavirus special on Monday 2 March with Independent travel correspondent Simon Calder, Miles said that the ‘vast majority’ are carrying on with their travel plans. He commented: “I’m pleased to say the vast majority, over 99% of people, are just carrying on as normal with their holidays which is absolutely right. It’s a perspective. It’s a matter of looking at just how many people are affected, the areas that are affected, and in the scheme of the world, it’s still very small numbers of people and areas.”

So, as an industry, to help avoid cancelling, what are we doing to support our events going?

Duty of care

We’re all watchful with the latest developments on the news, but it’s important we communicate between ourselves. We want our events to run, and we must be mindful of duty of care to our delegates.

Hotels and venues – are you putting any additional measures in place for appropriate sanitary, health and hygiene to ensure delegates remain vigilant? Let us know if you have anything in place and we’ll share this for you.

WHO event planning guide

The World Health Organization has released an interim guidance on how to deal with Covid-19 outbreak.

Some of the most significant passages include setting up dedicated areas for isolation in the event a participant should develop symptoms during the event. These requests may impact the delicate balance of many events, usually planned months in advance and with set budgets.

These recommendations are in addition to local governments’ requests.

We’re all responsible for ourselves

With IMEX due to take place in May, the organisers currently have no plans to postpone or cancel its show, despite some major events cancelling across Europe in the past few days. They’ve shared that it is a collective responsibility to focus on the facts and to act with common sense and sound judgement, taking the advice of the relevant authorities and scientists. In the words of Gloria Guevara, President and CEO, World Travel & Tourism Council (WTTC), “containing the spread of unnecessary panic is as important as stopping the virus itself.”

Event organisers – get yourself insured!

As much as we don’t want to think in, cancellation might be your only option. We have to listen to what the experts are advising us and act accordingly.

Purchasing event cancellation insurance helps to protect you against financial loss due to a health crisis or disaster such as the current coronavirus. In a recent article on MPI by Maria Lenhart, she discusses the importance of event insurance, especially for those that run events as a revenue stream. Understand what coverage you are purchasing and ensure it covers not only cancellation of the event, but for reduced attendance. There will be a premium to pay for this level of insurance, but if the worst-case scenario was to happen, you might be thankful.

Click here more advice and guidance for event organisers.

Extension in cancellation fees

Marriott International and Intercontinental Hotels Group (IHG) have both extended their cancellation fee waivers for stays booked in South Korea and Italy, due to the rise in the coronavirus (Covid-19) cases in these countries. Marriott International’s cancellation fee waiver policy also covers Japan.

Melia Hotels draws up post-virus action plan

A post-coronavirus sales and marketing action plan has been prepared by Melia Hotels. The aim is to boost the recovery of hotels that may be affected both in China and elsewhere. The Spanish chain also has a “comprehensive” global contingency plan in place. This includes the preparation and response to public health and safety in all its hotels and offices worldwide, the “continuity of business and operations” as well as legal and financial aspects.

Let’s work together – let’s communicate

As a community, let’s not be afraid of the Coronavirus, but work together to ensure, where feasible, our events can run. If you can’t avoid cancelling an event or do have a big cancellation, let us know. We’ll communicate this across our platform and see if we can support you in filling the space and reduce cancellation fees.

The Smart Training Company’s Christmas Tips For Venues

The Smart Training Company logo
By Jen MacPherson and Rose McDonald, The Smart Training Company

The Smart Training Company offers top tips for event organisers and venues over the Christmas festivities. To get us in the mood here’s some fun facts about Christmas:

•  According to tradition, you should eat one mince pie on each of the 12 days of Christmas to bring good luck.

•  US scientists calculated that Santa would have to visit 822 homes a second to deliver all the world’s presents on Christmas Eve, travelling at 650 miles a second.

•  6 million – The number of rolls of Sellotape that will be sold in the UK in the run up to Christmas (5.99 million is the number of rolls that you can’t find where the tape ends)

•  According to a survey conducted in 2016, 57% of adults in the UK would gladly sacrifice seeing relatives on Christmas Day if it meant they could spend more time on Facebook.

•  Nearly 60 million Christmas Trees are grown each year in Europe

•  In a recent Yahoo poll, users voted the most popular Christmas film of all time as Home Alone, with The Muppet Christmas Carol second, and It’s a Wonderful Life third.

Christmas food, table and decorations

Smart Training top tips for venues

Business on the books

Assuming you’re reading this today, in November, start by reviewing your ‘Business on the Books,’ compare to previous years’ budgets and identify your gap. Do you need more bookings? Or does the focus need to be on Food and Beverage sales?

Have a strong team supporting you

Include the right team members to help you. Involve them in generating ideas, help understand the logistics and ensure you stay within budget. Involving others will motivate and build team relationships that will benefit the smooth running of events through December.

Know your targets and how you’ll achieve them

Plan how you are going to achieve wine and beverage sales for each Service, Party Night or Private event to exceed beverage budget. Do your team have excellent knowledge of your Christmas food and drink menus? Why not organise some training sessions in Food and Wine matching? Increased Knowledge = Increased Sales.

Recognise sales opportunities

Does your team know how to recognise sales opportunities? Are they motivated to achieve targets? What incentives do you have in place to encourage your team to sell? Engage your team from the beginning and you’ll deliver a successful event every time.

Make time to evaluate

You should put a date in your diary in January to review how well your Christmas events performed from both a sales and an operational perspective. Identify what made the event or night successful, and what would you do differently next time? Plan your marketing effort across the year and promote events on your website as early as possible.

Plan ahead

It’s a good idea to use an annual planner- style chart to plan all activities across the year and to keep the team on track. Ensure this is updated regularly for each event.

Agree all the activity needed within the whole team so everyone is involved, has contributed and is motivated to ensure success for 2019 and beyond!

The Smart Training Company is running a Christmas Sales and Spend Review Workshop in January and February 2019 to help venues review 2018 and plan and maximise sales and marketing opportunities in the run up to, and over the Christmas period in 2019. For readers of the Edge Venues please enter promotional code SMARTVIP19 to book delegate places at £165 instead of £199. For more information click here