social media Archives

Even during challenging times it is essential to be visible to your target audiences, they may not be in a position to purchase services or goods from you but being seen will increase your brand awareness which means when your audience is ready to purchase they are more likely to approach you as you have captured their attention. Here are some of the ways that don’t cost a small fortune, all you need to do is invest a small amount of time.

Update any website and business directory content

Your website and any platforms will be holding a number of past articles that are still relevant to your industry now and is still of value. Make sure you revisit your content, update with any new information and republish with the aim of improving your search engine rankings and gaining valuable backlinks.

Social media

Social media is 24/7 on every device, meaning that your brand is visible 24/7. Does your social media reflect your brand identity? Produce high quality and visually engaging content that works on different platforms. This will ensure you are staying visible – even in slower times. Research your follower’s optimum viewing times and make sure your posts are going live then. Create a content plan that aligns with your overall marketing strategy use scheduling software such as Hootsuite to get ahead of the game, this will help free up time to allow you to post reactive posts as the news and industry developments occur. We are engaging with our audience on our LinkedIn, Twitter Facebook and Instagram and will continue to do so. Here at EDGE Venues we also ensure that all our licensed venues that publish new content, is shared across all social platforms.

Active presence

Encourage your employees to share and comment on company posts. Other people are more likely to engage if there are additional comments to read rather than just further shares. Engaging with others who are posting news that aligns with your industry will also help in attracting new followers to your accounts and potentially drive new traffic to your website. EDGE Venues is a venue sourcing engagement platform, built by the industry for the industry, We have upgrade options for venues to ensure that you can market your venue Agent and Corporate event planners contact us on 01780 484059 or email info@edgevenues.com We currently have an offer – 15 months for the price of 12 – To find out more get in touch.

Which social media channels should you use? The best thing is to use all of the ones that you think will reach your target audience and tailor the messages to the audiences on different channels. You’ll quickly find out which ones work best for your event and after an initial campaign, you’ll know which ones to focus on. Don’t disregard Pintrest which has 250 million active users every month.

The objective is to make your event a great experience for attendees from beginning to end and to achieve that you’ll need to be creative.

Here are our tips for social media activity before, during and after the event.

Before the event

Create a unique #, or if it is a repeat event continue to use the previous one to maintain momentum and pick up previous attendees
Make your social media schedule available to everyone, so that they know what is going on and like, share etc, to get your message to as many people as possible
Consider if it would help to work with an influencer, who can endorse your event and bring it to a wider audience
Boost posts – look at what’s working and target that audience
Create a Facebook Event page
Share good content – a constant drip feed of information works well

Content

Tailor content to each platform
Tell everyone what’s new and why they should attend
Publish interviews with speakers
Become a guest on a relevant podcast
Use videos, particularly with speakers, particularly if they have controversial views
Do something different to attract attention

During the event

Run a social media contest to get everyone involved and active
Feature interviews with speakers
Use testimonials from attendees and quotes from speakers
Carry out live podcasting
Publish photos of the day
Post a video recap of the day

After the event

Publish testimonials from attendees
Use comments, responses and answers to questions from speakers
Post an event podcast
Circulate a video of the event and round up of photos

Throughout the process it’s a good idea to monitor Return on Investment. You’ll be able to see what has worked and what hasn’t ready for other events or if you are repeating this one at a later date. Eventbrite’s research has shown that 30% of people who watch a livestream of an event will attend the same event the following year, so it’s well worth incorporating some live streaming in your activity.