Monday Insights – February 21st

EDGE Monday Insights

This Monday’s Insights feature brings you the industry headlines you may have missed from the previous week.

Headlines

Manchester to host One Young World 2022 Summit from 5-8 September 2022. One Young World, is a global community of young leaders which has over 13,500 young ambassadors, over 2,000 of which will attend the summit, representing more than 190 countries.

Chancellor Rishi Sunak said:

“Manchester is one of the UK’s most vibrant cities, a melting pot of culture and creative thinking. So I couldn’t think of anywhere more fitting to host this year’s summit. Thousands of delegates including the most inspirational young minds will come together to strike up new connections and share the new ideas that will have a lasting positive impact for the world.”

Full details can be found at Conference News.

The mia and VisitBritain combine forces to attract meetings to the UK. A two-day event in North Wales will bring together those looking to attract business meetings and events to their destination.

Members of the Meetings Industry Association (mia), representatives from VisitBritain, and destination and event professionals from across the industry will gather in Venue Cymru in Llandudno, North Wales on 1-2 March for the Destination Summit 2022.

For more information on the event, read the full details via M&IT Magazine, here.

British Airways support the return of business travel by adding Newark-London Flight. On June 6, British Airways has announced they will launch a new daily flight between Newark Liberty International Airport and London Heathrow which shows a sign of support to the return of business travel in 2022.

Read more at Business Travel News.

Double take

EDGE Venues acquires Trinity Event Solutions.

“EDGE Venues has been through quite a journey since we officially launched the platform in 2018. Pre-pandemic, enquiries for meetings and events were at their highest, and then March 2020, as with the rest of the industry, it all disappeared. But at EDGE Venues, we were determined not to let the pandemic beat us. We took this time to evaluate our technology, make enhancements, and understand the needs of both our customers from a Trinity Event Solutions perspective, and those using EDGE.

“The answer was clear, a need for one concise message to the marketplace. With that in mind, and with the scale-up strategy of EDGE Venues, we made the business decision to merge the two companies. We are already successfully processing our Trinity clients through our EDGE’s RFP tool which has gone through significant enhancements throughout the pandemic, as we continue to make it the ‘go-to’ platform for meetings and events. The EDGE Corporate portal Metis is already giving deep insights of buying trends and activity and was invaluable for our corporate clients to manage risk mitigate costs and spend during the pandemic.” 

Jacqui Kavanagh, CEO of EDGE Venues

Monday Insights – February 14th

This Monday’s Insights feature brings you the industry headlines you may have missed from the previous week.

Headlines

ExCeL London revealed a strong start to 2022, as the first of its 350 live events began. According to Event Industry News, ExCeL London is set to lead the recovery of the live events sector in London as it welcomed its first event of 2022 last week, beginning a packed calendar of more than 350 shows.

Simon Mills, Chief Commercial Officer at ExCeL London, said: “After a slight delay to the start of the year, we are expecting a buoyant 2022, with a renewed market confidence, particularly following the removal of the Government’s Plan B restrictions and an easing of travel restrictions. As well as a packed and diverse line-up of events, elements such as the opening of the Elizabeth line and work beginning on our substantial 25,000sqm expansion programme, provide reassurance to our clients and delegates.”

He added:

“Live events are such an important part of the regeneration of the capital and the Royal Docks area. Events hosted at ExCeL generate around £4.5 billion into the London economy and support more than 35,000 jobs.”

Leeds named Britain’s most ‘vibrant’ city. Leeds has been named Britain’s most ‘vibrant’ city in a new report that combines sales data from CGA and device log-ins from Wireless Social.

Read the full details at Big Hospitality, here.

The Welsh Government has announced planned face mask and Covid Pass changes in Wales. According to Business-Live.co.uk, Wales will gradually begin to relax some of its remaining coronavirus restrictions and from Friday18 February, the domestic Covid Pass will no longer be required for entry into indoor or outdoor events and venues, including nightclubs, cinemas, theatres and concert halls. However, events and venues can continue to use the pass if they choose, and the international Covid Pass will continue to be integral to arrangements for safer international travel. 

From Monday 28 February, a mandate for face coverings will be removed from most indoor public places, apart from in retail, public transport and health and care settings. First Minister Mark Drakeford said: 

“With increasing numbers of people vaccinated and boosted and thanks to the hard work and efforts of everyone across Wales, we are confident that coronavirus rates are falling and we can look forward to brighter times ahead. We can start to gradually and carefully remove some of the remaining protections we have in place at alert level zero. But we are not removing all the measures at once because the pandemic is not over yet.”

Double take

In support of this year’s National Apprenticeship Week last week, BVEP started the process of reinvigorating the events industry apprenticeship scheme.

Richard Waddington, EMA chair and event apprenticeship lead on the BVEP skills, talent and diversity working group, told Meetings and Incentive Travel: “Apprenticeship schemes are so important for all industries and the events industry is no exception. We’re such a vast industry with lots of different options. Learning on the job was how I did it, but an apprenticeship provides ongoing formal education alongside this. It allows many to get into our industry with support and get paid for it.”

Monday Insights – February 7th

This Monday’s Insights feature brings you the industry headlines you may have missed from the previous week.

Headlines

According to the Guardian newspaper: Austria has lifted its “lockdown of the unvaccinated”, Switzerland is gearing up for a “turbo” reopening. Germany’s finance minister has demanded an end date for Covid curbs more countries prepare to ease pandemic controls.

Restrictions on movement in Austria may have been lifted, but the unvaccinated remain barred from eating in restaurants or shopping for non-essential items. 

The news comes as European countries begin to ease curbs as hospital admissions are not rising in line with Covid cases

Meanwhile, Denmark has expanded the list of vaccines accepted for travel into the country. Previously, Denmark accepted only vaccines approved for use by the European Medicines Agency (EMA). However, in line with the new changes, the list will now include four additional vaccines – Covishield, Covaxin, Sinovac, and Sinopharm, SchengenVisaInfo.com reports.

Double take

Two in five delegates to have dietary requirements by 2030, according to Meetings and Incentive Travel’s report of Lime Venue Portfolio’s new research findings.

The features says: Lime Venues Portfolio has deemed this trend toward meat- and dairy-free menu options as ‘Green Eating’, citing the reason behind the choice as largely driven by sustainability. “It’s our belief that many delegates who ask for vegan, vegetarian, plant-based or plant-first menus are doing so from a purely sustainable stance. We should see these as a new wave of ‘green eaters’ who are going to change the way we create menus at events,” Lime Venue Portfolio sale director, Jo Austin said.

Austin added that the rhetoric and language around vegan and vegetarian menu choices need to change:

“The world has changed and by 2030 we believe that the majority of people at an event will want a different menu. They are no longer the outliers; they are the main make-up of the delegation and need to be treated as such.”

Read the full report here.

Monday Insights – January 31st

ACC Liverpool

This Monday’s Insights feature brings you the industry headlines you may have missed from the previous week.

Headlines

Liverpool ACC is offering agency fees upfront! The waterfront venue is pledging to pay commission upfront to agencies placing new corporate business with them. The ACC will pay the rates as soon as the event deposit is received.

It means independent companies will not have to wait until after an event has taken place to receive their commission. That means it’s big news for corporate conferences with long lead times! What do we think? …

Jacqui Kavanagh, chief executive, EDGE Venues, told Conference News: “ACC Liverpool is taking the lead by committing to paying businesses such as mine upfront as soon as the event deposit is received. This will be vital as we move to a more flexible and positive events landscape and we hope that other organisations will follow.”

People travelling to England will no longer have to take a COVID test on arrival. Travellers must currently take within 48 hours of touching down in the UK. But, Boris Johnson has confirmed the day two tests will be scrapped from 11 February. The update last week followed the end of pre-departure tests and the change from post-arrival PCR to antigen tests.

Travel to and within EU is to become more difficult for persons holding expiring vaccination passes, according to schengenvisainfo.com.

The news site states ‘International travellers who plan to reach the European Union/Schengen Area, as well as citizens of the EU who wish to travel within the bloc, may face difficulties from February 1 as their vaccination certificates will not be recognised anymore. Following the new adoption of rules on the EU Vaccination Certificate by the European Union’s Commission, the EU and Schengen Area countries announced that additional rules will apply to all travellers whose vaccination certificates’ validity expires as of February 1.’

Read more here.

Double take

PLASA and #WeMakeEvents have published their picture of how the live events sector coped with the return of live events. The findings are based on a survey of 1,948 respondents from over 40 countries surveyed in November and December 2021. 

69% of companies reported a skills shortage, with site crew, riggers, engineers and technicians the most cited. 50% of freelancers have not returned full time to the industry, exacerbating this issue. There is a trend of companies lacking confidence in industry-relevant university courses. Collectively, these issues raise concerns that there is no quick solution. Particularly as 38% of companies report needing to take on apprentices or new entrants in seven to 18 months. 

Overview:

  • 45% of businesses took on debt to survive the pandemic
  • 94% of manufacturers are experiencing delays in components
  • 69% of companies are experiencing a skills shortage
  • 50% of our industry’s freelancers have returned full time

Adam Blaxill, chair of PLASA, commented: “Companies and freelancers are acutely aware that there is a long road to recovery in front of the live events industry. The last couple of years have been fraught with financial difficulty and unexpected challenges, and most people anticipate more hurdles to come. As a director of a company in the creative sector and as chair of PLASA, I call on the UK Government to recognise the complex challenges we face and assist in the recovery. We are renowned all over the world for what we do; our capability and the quality and creativity of our sector is world class, yet this survey clearly shows that it is being diminished – our capacity is declining and our talent is leaving!”

To view and download the full report, visit: www.plasa.org/plasa-wemakeevents-covid-survey-report-2022/

Monday Insights – January 24th

This Monday’s Insights feature brings you the industry headlines you may have missed, including more great news for the events industry.

Headlines

U.K. crowned Europe’s busiest hotel market, according to TOP HOTEL NEWS. Its data show that with over 300,000 hotel rooms due to open in Europe, the U.K. is in the lead with ‘428 projects and 62,852 keys in the pipeline’. And all this ‘despite the challenges arising from Brexit’.

With London and Dublin also leading the city-by-city race across the contintent, the increasing choice and capacity is fantastic news for the U.K. events industry.

Meetings and Conventions Asia has reported that a significant redevelopment project in the heart of Bangkok is turning the city centre’s Queen Sirikit National Convention Center (QSNCC) into ‘a destination for a new generation of visitors’. In a bid to modernise the venue for the MICE and leisure markets, it has new spaces for retail and leisure activities. The aim is to reach beyond its traditional role as host for trade shows, professional meetings and consumer events. 

Mr. Sakchai Pattarapreechakul, President of N.C.C. Management & Development Co., Ltd., said: “The new QSNCC started taking bookings in August 2021 and has received positive responses from former and new clients.

“The new QSNCC offers extended services to its customers with topnotch capabilities and resources to drive live, hybrid and virtual events. We have sealed the deals with a number of organizers who have shown their confidence in QSNCC’s experience in hosting famous leading events with its fully equipped and high-standard event venue.”

The government announced that England can fully return to Plan A from Thursday 27 January. The news – a boost for hospitality and events industries – means from Thursday 27 January:

  • venues and events no longer required by law to use the NHS COVID Pass. The NHS COVID Pass can still be used on a voluntary basis as was previously the case in Plan A
  • face coverings are no longer required by law in any setting. Public health guidance will remain in place, suggesting individuals should continue to wear a face covering in crowded and enclosed spaces, where you may come into contact with people you do not normally meet
  • the Department for Education will remove national guidance on the use of face coverings in communal areas, with local directors of public health able to recommend the use of face coverings in education settings across their area only where the department and public health experts judge the measure to be proportionate due to specific health concerns. This is a temporary measure and directors of public health continue to advise individual settings experiencing outbreaks
  • any local introduction of face coverings must be subject to routine review and removed at the earliest opportunity

Double take

Las Vegas is tipped to lead 2022’s MICE resurgence, according to The Meeting Professional. The entertainment location welcomed back several of its annual trade shows in the second half of 2021, including the event industry’s MPI, and IMEX America.

Fletch Brunelle, vice president of marketing at the Las Vegas Visitors and Convention Authority (LVCVA), told The Meeting Professional: “Business recovery has gone better than we initially thought it might, and we’ve received incredible feedback from clients that moved forward with their meetings, conventions and trade shows this year.

“The planners, exhibitors and attendees coming to Las Vegas are ecstatic to be meeting in person again, and our show floors have been incredibly busy with connections made and deals done. We know full recovery will take some time, but it has been extremely fulfilling to see our convention centers and meeting venues buzzing with people and excitement once again.”

Monday Insights – January 17th

This Monday Insights feature brings you the industry headlines you may have missed, and they’re all favourable for venues, meetings, and events this week!

Headlines

Travellers from the UK who are fully vaccinated are now allowed back into France for the first time since December 18th 2021, without the need to provide a compelling reason for travel or isolate on arrival.

Travellers need to provide a negative Covid test result from a lateral flow or PCR test that is taken 24 hours prior to departure.

Furthermore, from today – January 17th 2022, visitors will need to have been fully vaccinated – including a booster jab (if their second dose was administered over seven months prior)- to access most indoor venues.

At EDGE, we’re already seeing travel companies reporting increased bookings for flights to France. And while it’s excellent news for UK business travellers, it’s also solid advice to continue checking Foreign Office travel advice!

The number of people who can participate in an outdoors event in Wales increased from 50 to 500 from January 15th. 

As case rates decline, the Welsh Government says more restrictions can be eased over the next two weeks, and back to alert level zero and minimal restrictions by January 28th.

From January 21st, all outdoor activities will move to alert level zero, meaning there will be no limits on the number of people who can participate in outdoor activities. Outdoor hospitality will operate in the way they would have earlier in the pandemic, which means they can stop offering table service only, for example. Covid passes will still be needed.

This news is excellent for Welsh venues and events and comes in time for the Six Nations, with crowds able to return to sporting events.

From today – 17th January 2022 – Covid restrictions on the number of people allowed at outdoor events across Scotland are lifted. As with Wales, this comes in time for the Six Nations, with matches at Murrayfield able to operate at capacity. The only proviso is showing evidence of vaccination or a recent negative lateral flow test before you can access large-scale events. Organisers of events with over 1,000 delegates are expected to check the Covid status of at least 50% per cent of those arriving at venues.

However, restrictions on indoor sports, events and venues remain, while Nicola Sturgeon is apparently ‘hopeful’ that those restrictions on indoor events can be lifted on January 24th.

Double take

etc.venues says 2022 will be the year of meeting up. Its research shows 97% of event planners are increasingly inclined to meet in person, with 70% saying they want to meet colleagues face-to-face more often in 2022. The insights form part of the fourth etc.venues biannual survey into latest industry thinking. 

Adam Simpson, etc. venues’ Director of Marketing said: “While virtual and hybrid are here to stay for the foreseeable future, the driving urge among event planners to return to live only events continues to grow as their appreciation of their value increases now that they have started to go back to them. We think 2022 will be the year of meeting up.”

These insights show an increasingly positive outlook for events for 2022. You can read more of the research results on Business Travel News Europe. 

Monday Insights – 10th January

Welcome to 2022 and the first of our Monday Insights features, aimed at covering the prior week’s industry news headlines. 

And 2022 indeed started with a bang, didn’t it?! – with BBC One’s live show of fireworks, an inspiring light display, and drones sharing some significant moments of an emotionally charged 2021. While many hospitality businesses have been facing the pressures of the pandemic, this audio-visual display will have hopefully boosted viewers’ moods while showcasing some of the possibilities of today’s technology to prospective event organisers.

Headlines

Martin Fullard, Mash Media editorial director, has sent a clear message to the Government in an open letter in the latest edition of Conference News magazine. Calling for the industry to be ‘shown the respect it deserves’, Martin reminded the Government that our fragmented market is not all about festivals and big sporting events. It does, as we know – but the Government still seems not to grasp, envelope large swathes of business events such as exhibitions, trade shows, conferences, and other business events.

The letter concludes: “This is not an industry that forever cries for financial support, it is quite happy to go about its business, leading on knowledge exchange and legacy. All it wants is to be properly recognised by Government: to be properly administrated by Companies House, the Office for National Statistics, and the Treasury. The conference and meetings industry may not have the voter appeal of music or hospitality, but it is no less important to the UK’s economic strength.”

Read the letter here.

Perfectly said, Mr Fullard, thank you for your ongoing support.

The Meetings Industry Association (mia) new chief executive, Kerrin MacPhie, has wasted no time jumping to the hospitality industry’s defence. Kerrin, who took over from Jane Longhurst, has continued in the same vein as Jane in championing the sector, calling the Government’s £1bn hospitality fund grants insulting while urging industry members to write to their MPs.

The call-out followed a tough run-up to Christmas and New Year celebrations. Many businesses lost out following a drop in business and public confidence after Omicron’ Plan B’ announcements and updates. You can read the full mia update with Kerrin’s comments here.

£67m Coatham Arena could open in Yorkshire in 2024, according to Exhibition News.  Plans have been submitted for the new events arena, which could open in 2024. The venue would host an all-year entertainment, sporting, conference, exhibition and social events. It would sit on the former Redcar Bowl site in North Yorkshire, which has stood empty for several years. Described by developers as a “major catalyst” for the area’s regeneration, the venue would host 5,000 people. Read more on ExhibitionNews.co.uk.

We’ll be watching this one with interest!

Doubletake

In case you missed the fantastic news last week, Fay Sharpe, founder of the mentorship programme Fast Forward 15, has been named as an OBE in the 2022 Queen’s New in the 2022 Queen’s New Year Honours List. According to Conference News magazine, Fay, winner of 2018 M&IT Personality of the Year, said, “What an honour. This is not just for me, it’s for women and our industry.” 

Well, we’d like to say, “Thank you, Fay”, for recognising and acting on a need for greater equality and diversity in our inspiring industry.

Sustainability: how the industry is playing its part

COP26 saw world leaders come together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change.

On 13 November 2021, COP26 concluded in Glasgow with all countries agreeing to the Glasgow Climate Pact to keep 1.5C alive and finalise the outstanding elements of the Paris Agreement.

The Glasgow Climate Pact, combined with increased ambition and action from countries, means that 1.5C remains in sight and scales up action on dealing with climate impacts, but it will only be delivered with concerted and immediate global efforts.

So, what does this mean for our industry?

Sustainability has been on the agenda for many years, but in recent years this is steadily rising on the Corporates agenda when planning meetings and events, with clients looking for more venues with green accreditations.

On the back of COP26, the importance and awareness of green initiatives are only going to become more important as we all look do our bit to support global efforts.

Understanding consumer behaviour helps us shape our sustainable initiatives.

With this in mind, we thought we’d look at some of the standards available and highlight some of our EDGE Venues licensees who we feel are doing particularly well when it comes to their ‘green’ initiatives and policies.

Hilton Birmingham Metropole unveils new Conference & Event Spaces

One of the UK’s most expansive overnight meetings and events destinations – has opened its new-look and highly flexible conference and events facilities.

The new spaces are now fully operational and once again ready to accommodate some of the most recognised events in the UK. The new look is visible throughout the hotel’s 6,000sqm of meeting and events facilities, with all 31 event spaces receiving a contemporary facelift that belies the venue’s 45-year tenure.

The hotel’s bedrooms and three new bar and restaurant concepts complete the package, creating environments that celebrate Birmingham’s rich heritage and embrace its culture.

The refurbishment has also underlined one of Hilton Birmingham Metropole’s key selling points; one of exclusivity. The conference and event space is easily divided into three separate and distinctive areas allowing guests exclusive use of sections of the property. The hotel’s event and conference offering also remains diverse, ranging from intimate boardrooms to expansive ballrooms, the largest of which can host up to 2,000 guests.

Leading the project is Nicola Underhill, who joined as general manager in September 2021 from Hilton St George’s Park Hotel.

She said: “This project has been many years in the making, and we sense the anticipation from our guests who know and love the hotel; they really have been on this journey with us. We want to ensure that we can meet the returning industry demand, while remaining focused on delivering outstanding guest experiences within our refreshed hotel environment.

“We have invested hugely in talking to our clients and working with all our stakeholders to ensure the new and improved space not only met with their objectives, but also exceeded their expectations. During its 45-year history, the hotel has secured an enviable reputation and we want to build on that by offering a new contemporary face to the brand.”

NEC unveils plan to create 5,000 new homes and 3,500 jobs

The NEC Group today launched the new NEC Masterplan for the NEC Campus, the site currently home to the UK’s largest exhibition venue – the National Exhibition Centre (NEC), the Vox Conference Venue, Resorts World Arena, Resorts World Birmingham, The Bear Grylls Adventure and a number of hotels.

The redevelopment plan will transform over 27 hectares of surface level car parking and surplus land, to create new residential, office, leisure and community spaces. Overall, the plans are set to create:

  • 5,000 new homes
  • An estimated 3,500 new local jobs
  • 35,000m2 of new commercial space
  • 14,000m2 of new outdoor event space
  • A new hotel
  • New restaurants and cafes
  • New primary school
  • A greener and more sustainable environment on the NEC Campus

The new 5,000 homes will form a new urban village located in the north of the site, and are set to establish an inclusive, diverse and prosperous community for over 11,000 people.

The village will include a mix of homes and include a range of new services and amenities such as a primary school, mobility hub, and a local centre with shops, cafes and community space.

As one of the nation’s largest brownfield residential development opportunities, the site will make a major contribution to meeting housing needs. Living and working in harmony with the existing mature woodland and hedgerow landscape, the urban village will promote nature focused and active lifestyles. The ability to integrate the Bickenhill Plantation with the urban village will bring significant benefits through community access and environmental and ecological enhancements.

In addition to the urban village will be a new grand plaza and urban boulevard designed to further enhance the vibrancy and attractiveness of the NEC Campus.

The new grand plaza will redefine the area surrounding the NEC’s Atrium halls, enhancing the NEC visitor and organiser experience with a dynamic outdoor event space, cafes and restaurants plus a new hotel. Based on the space utilised, the development will create an estimated 3,500 jobs.

Connecting the site with Arden Cross and the High Speed 2 Interchange, the urban boulevard will extend an inspirational pedestrian focused public realm from the NEC Piazza to a new bridge link over the M42. The urban boulevard will host a series of commercial buildings with ground floor retail and leisure space.

Central to the plans for the site will be sustainable development principles promoting positive social, economic and environmental outcomes from future development. Site specific sustainability interventions will support climate change and clean air initiatives.

Located within the UK Central Solihull Hub Area, the NEC Campus is part of one of the most dynamic and fast-growing labour markets in the UK, with notable sectors including automotive manufacturing, business and professional services, and leisure and entertainment.

With access to road, rail and air travel, the area has exceptional local, national and international connectivity. This will be further enhanced by the arrival of High Speed 2 (HS2), with a new Interchange Station being built at Arden Cross adjacent to the NEC Campus. Future development at the NEC Campus can seize these locational benefits and the growth impact that will arise from HS2 and other planned investment in the area.

The NEC is owned by The Blackstone Group, one of the world’s leading investment firms.

Leader of Birmingham City Council, Councillor Ian Ward, which owns the land the NEC Campus is situated on, added: “This is an exciting moment for Birmingham and the wider West Midlands, as this transformational Masterplan is published. Birmingham is attracting record levels of investment, and the NEC Masterplan is testament to that.

“Over the coming years this project will provide much-needed new homes and high-quality jobs for people from our region and I encourage people to make their thoughts known through the public consultation.

“I believe that we are at the beginning of a Golden Decade for Birmingham, with the Commonwealth Games taking place next year, and the arrival of HS2. The NEC Masterplan will connect the site with Arden Cross and the High Speed 2 Interchange, which together will transform this area, creating thousands of jobs and build thousands of homes.”

Lionel Assant, European Head of Private Equity at Blackstone, said: “This is brilliant news for the West Midlands. We are proud of our partnership with the NEC Group, today’s announcement shows the positive impact this business has for local job creation and urban regeneration.”

Leader of Solihull Council, Councillor Ian Courts, said: “The Masterplan unveiled today sets out a bold and ambitious vision for the future of the NEC Campus in Solihull.

“By utilising brownfield land the plans provide additional housing to meet the growing local demand without sacrificing our precious greenbelt. The proposed developments will not only bring much needed new homes but will see thousands of new jobs created, and further enhance the already unmatched overall destination offer found here.

“Located at the heart of the UK Central Solihull Hub Area, the NEC is already one of the best-connected sites in Europe. This ambitious Masterplan looks to further capitalise on this position and maximise the economic benefits associated with the arrival of HS2 for both Solihull and the wider region.”

NEC Group CEO, Paul Thandi, said: “The NEC Campus is home to one of the top exhibition venues and arenas in Europe, and together with existing partners, we have long held ambitions to create a competitive destination to work, rest, live and play. These partners have seen the potential of the site and now will help us drive further investment and prosperity to the region. Now is the time to be bold and ambitious about the future and harness the power of the real estate we have to offer, whilst simultaneously maximising the benefits of having a young, diverse and entrepreneurial population.

“The NEC Campus sits within a major engine of economic growth in the UK, recognised as one of the best-connected development zones in Europe. This Masterplan unites corporate ambition with global purpose, setting out our vision whilst considering eco and socially responsible practices. The NEC Group is committed to working in partnership with our landowners Birmingham City Council, to unlock the full and exciting potential of the site.”

The Masterplan will be subject to a six-week period of public consultation running from 10th November 2021 to 24th December 2021. Following public consultation, the plan will be updated in response to comments and feedback.

Following publication of the final Masterplan, the process to select a development partner for the first phase of the urban village will commence.

To download the full NEC Masterplan and Masterplan Sustainability Strategy, visit: www.necgroup.co.uk/masterplan