Events drive up September room rates in London hotels

A busy month for events resulted in record-breaking hotel rates during September, according to preliminary figures from data company STR.

Average room rate and revenue per available room (revpar) increased year-on-year by 7.9% to £170.63 and 7.7% to £148.33, respectively. The figures were the highest for any September in STR’s London database.

Occupancy remained flat, down by 0.1% to 86.9%. A 1.9% increase in room supply was virtually matched by the 1.8% rise in demand.

STR analysts said that the room rate figures were boosted by a number of events including the 73rd Congress of the International Fiscal Association, PLASA Show and Sibos.

STR will release the full September results for London hotels later this month.

More meetings, but smaller and shorter, finds ECM report

Meetings in Europe are increasing in number, but becoming shorter and smaller, according to a new report by European Cities Marketing.

The ninth edition of ECM Meetings Statistics Report reveals that European cities hosted more meetings in 2018, but with fewer participants and shorter duration. With statistics drawn from a sample of 41 cities, ECM’s new report is recorded more than 56,000 meetings in 2018.

Overall, there is a growth of 2.9 per cent in the number of meetings between 2017 and 2018. However, the number of participants decreases by 3 per cent and number of participant days goes down by 5 per cent. This implies that, in average, there were more meetings in 2018, but welcoming fewer participants and lasting less time.

This year’s report shows a similar division of national and international events among the two segments (corporate and non-corporate). Compared to 2017, there is a slight decrease in the number of corporate meetings and a 12 per cent decrease in terms of participants whereas the non-corporate segment demonstrates an increase in number of meetings (10 per cent) and participants (5 per cent). Trends this year also show that smaller corporate meetings are increasing and unusual venues are becoming more popular.

Petra Stusek, European Cities Marketing President, said: “In the bigger picture, international meetings and events have become instrumental for destinations – cities and nations – to manifest their business clusters, their science and research communities and their cultural scene for global audiences. Meetings do give much more to our cities and the greatest value arising from meetings is not only numbers but also the benefits beyond simply spending-based impacts: the quality of the professional, business, academic outcomes they deliver. It is no longer just about the hotel bednights that the meetings generate. It is about hosting the meetings with purpose and legacy. It is about connecting the destination to the world.”

The ECM Meetings Statistics Report 2018-2019 is the culmination of the collective effort of industry representatives who have pooled resources, collected data, shared information and provided case studies during conferences, meetings and through ECM research newsletters. Some cities started to collect meetings statistics as a direct result of this ECM initiative. ECM and its Research & Statistics Knowledge Group is committed to using this project as a way of continuously improving the collection and analysis of meetings statistics.

Published yearly, the report is a result of the cooperation between European Cities Marketing and its member cities. The main goal of the study is to go further than the current rankings published by the International Congress and Convention Association (ICCA) and the Union of International Associations (UIA), which focus only on international non-corporate meetings with specific criteria. The ECM Meetings Statistics Report presents figures on corporate and non-corporate meetings whether they are national or international events.

Asia-Pacific investors boost UK hotel spend over £1b

Investment into UK hotels has reached £3.22b in the first three quarters of the year, with Asia-Pacific buyers particularly active.

According to new research from Savills, despite volumes being down around 44% on the same period last year, the numbers are up 11.3% against the 10-year average of £2.89b.

This year has seen 97 deals take place according to the firm, a decrease of 49% from the 190 that took place in the same period in 2018. Overseas investment has accounted for £1.87b of investment so far this year, exceeding the 10-year average of £1.4b by 38%. While some international buyers have reduced activity levels this year, there is still significant interest and purchasing activity by buyers from Asia Pacific.

Asia-Pacific buyers have been the most active overseas investors to date in 2019, spending a total of £1.08b, representing 56.9% of total overseas activity. This is a tenfold increase compared to the volumes recorded over the same period in 2018 (£93m). The volumes are at their highest for the first three quarters of the year since 2015 when transaction volumes reached £1.13b.

Hong Kong investors have been the most prolific, spending a total of £947m to date this year (87.7% of total Asia Pacific volumes) making it the highest year on record in terms of hotel investment from Hong Kong buyers.

In terms of where capital is being spent, London attracted the most investment into the UK with £1.98b spent in the capital. The north followed with £465m, the south east at £430m, Scotland at £225m, the south west at £110m.

There has been an even split between portfolio and single asset transactions, with portfolios attracting £1.7b (53% of the total) and individuals £1.5b (47%).

Rob Stapleton, director in the hotels team at Savills, said: “Deal volume this year has undoubtedly been affected by global political uncertainty and wider global macro issues… while the UK’s regional markets have seen lower transaction volumes so far this year, we expect the ripple-effect of historically low yields in London to encourage investors into the more stable regional markets in the search for yield.”

Record-breaking revpar increase for August in London hotels

Record-breaking revenue per available room rates for August were achieved by London hotels, according to preliminary figures released by data company STR.

Alongside a 4.5% year-on-year increase in revpar to £131.39, average daily rate also showed a healthy rise over the same month last year of 4.8% to £151.58.

While occupancy was marginally down by 0.3% to 86.7%, London climbed above 90% across 11 nights throughout the month. STR analysts said that this could be due to “the devaluation of the pound attracting international visitors to the capital”.

New room supply, up 1.5%, was slightly ahead of demand for accommodation, which increased by 1.2%.

STR will release is full August results later this month.

London hotel inventory to increase by 41% in 2020

The London Convention Bureau says that 7,995 hotel rooms across 65 new hotels will open in 2020, adding to 158,956 existing rooms.

This figure has risen from 3,222 in 2010, an increase of 41%. 

Total additions to the London hotel market across 2019 and 2020 are expected to reach 121 hotels with 14,840 rooms, a record two-year period for increasing supply of hotel rooms. The range of unique and exciting new hotels will provide meetings, events and incentive planners with further choice for accommodation and meetings venues.

As London continues to attract high levels of leisure and business travellers, hotel operators are catering for all audiences of meetings and events planners. Of the 14,840 new rooms opening this year and next, 10% are 5-star grade, 31% 4-star and 26% are budget hotels.

Significant new global investment in hotels and venues has also contributed to London topping CVENT’s European Meeting Destination rankings for the fifth year in a row. The rankings report highlights London’s wide and eclectic range of hotels and venues, with the UK capital providing meeting and events planners with more choice than any other major European MICE destination.

Compared to other European cities, London ranked highly for its variety of restaurants (1,416), meeting hotels (1,012) and total convention centre space (2,109,000 square meters)2.

A number of North American hotel brands have recently opened up or announced plans for new properties in London, including The Standard which opened its first European hotel in the UK capital in July, joining the recently opened Hard Rock Hotel. The W London Leicester Square, by Marriot, has also undergone a major refurbishment with new in-room technology giving guests an immersive experience.

Later this year, the newly renovated Biltmore Hotel will reopen as the first hotel to join Hilton’s New Luxury Collection – LXR Hotels & Resorts. Japan’s Prince Hotels will also debut The Prince Akotoki later this month, its first European hotel based in London’s Marylebone and showcasing Japanese minimalism.

Looking ahead, Edwardian will open The Londoner, the world’s first super boutique hotel in London’s West End in 2020. The five-star hotel will have 350 rooms, two luxury cinemas and a state-of-the-art ballroom accommodating up to 864 guests. Pan Pacific Hotels Group’s first London footprint, Pan Pacific London, is set to open next year, featuring a 370-capacity ball room at One Bishopgate Plaza. Rosewood will also open a new luxury hotel on the site of the former US Embassy in Grosvenor Square by 2023.

Tracy Halliwell, director of conventions & major events at London Convention Bureau said: “London is a top global destination for leisure and business travellers, and we are delighted to see a record number of new hotels and rooms opening in the capital. We’ve seen a range of exciting and cutting-edge hotels open recently like The Hoxton Southwark, The Stratford and Bankside Hotel, and we look forward to the upcoming openings.” 

“London is a truly dynamic city with a range of new venues, hotels and experiences, offering event planners the opportunity to be innovative. We continue to see strong interest from the North American MICE market, with major corporates, associations and conference organisers committing to a whole range of events. London remains an open, diverse city and at IMEX America we look forward to speaking with event planners from all over the world to tell them about all the opportunities in our great city.” 

2019 UK Hotel Development Opportunities

More than £1.1b was invested in UK hotel development projects in 2018, driven by increased investor confidence and an appetite for long term secure income.

That’s according to Knight Frank’s annual UK Hotel Development Opportunities 2019 report, which said that London attracted 60% of investment volumes. Supply is set to increase by 4.2% in 2019, constituting 38% of the total UK pipeline.

The UK hotel sector opened 15,500 new hotel rooms in 2018, marking a 2.4% increase in supply. The growth trend is expected to continue in 2019 with a further 19,300 rooms forecast to open this year, up 2.9%.

The reported also revealed a shift in the composition of new room supply. New build hotel room development made up the bulk of new supply in 2018.

But hotel conversion – which accounted for 34% of new bedroom stock – increased by 42% year-on-year as developers capitalised on increased vacancy rates from other asset classes considered suitable for hotel conversion.

For the full year 2019, the proportion of hotel of conversions is expected to be around 20% of new supply, while asset management programmes – such as hotel extensions and refurbishments – will constitute a further 17% of new supply.

The majority of construction projects are expected to continue focusing on new build hotel rooms, making up 63% of the new supply.

Budget hotels continue to dominate the market, with 7,500 new rooms expected to open by the end of 2019, up 5% year-on-year. But market share remains on a downward trend as the growing trend for lifestyle hotels continues to drive both branded and independent mid- and up-scale hotels.

The report forecasts that the budget sector’s market share of new hotel room supply will be 39% for the full year forecast 2019, down from 49% in 2016.

Shaun Roy, head of hotels at Knight Frank, said: “The hotel sector is undergoing robust levels of development activity, despite the continued uncertainty that Brexit brings. This is occurring both in London and the UK more generally and is particularly evident in those markets which have a diverse business mix, with a thriving leisure market such as Edinburgh, Birmingham and Brighton.

“There are clear opportunities for investors in the hotel sector nationwide at the development stage, which presents a long-term strategy providing a guaranteed stream of secure income.”

The Knight Frank UK Hotel Development Index named Edinburgh, London, Brighton, York and Birmingham as the UK’s top five most attractive cities for hotel investment and development.

The full report can be found here.

HotStats: European hotel rates down 5 per cent in July

Mainland Europe hotels saw a 5 per cent decline in average room rate to €170.60 in July, according to data from HotStats.

Gross operating profit per available room (GOPPAR) was down by 9.4 per cent year on year. In addition to being the sixth month of year-on-year GOPPAR decrease in the region since the beginning of 2019, it was also one of the greatest months of profit decline this year.

“The drop in average room rate is disconcerting,” said Michael Grove, managing director, EMEA, at HotStats. “Especially since it’s the second consecutive month that rate has dropped year on year, after positive rate growth in the subsequent five months of the year and all of 2018.”

For hotels in Moscow, it was a case of hotel rates returning to normal levels after last year’s 2018 FIFA Men’s World Cup, as average room rate fell by €157.06 year on year to €92.86. However, hotels in the Russian capital did successfully record the highest room occupancy of the year so far, at 87.9 per cent.

In contrast to the regional falls in room rate, hotels in Nice saw a typical summer increase as room occupancy hit 90.2 per cent and a high was recorded in average room rate at €267.92.

Elsewhere in the world, hotel rates in the Middle East and North Africa (MENA) fell to €119.19 with occupancy at 67 per cent. Hotels in Dubai were among those experiencing the biggest falls, with average rates seeing a 10.3 per cent decrease year-on-year.

“Profit decline in MENA has now become a trend rather than a blip,” said Grove. “With average room rate showing no sign of negative year-over-year letup, hoteliers will have to find cost-cutting measures to obtain positive GOPPAR increases in the interim.”

It was a different story across the pond, where hotels in the US saw a 0.9 per cent rise in average room rate to $201.51 and a 0.6 percentage point jump in occupancy to 81.1 per cent.

“Hotels in the US are bucking global profit trends, with only three months over the last 22 when GOPPAR turned negative,” said David Eisen, director of hotel intelligence, Americas, at HotStats. “Operators are doing an admirable job of making sure top-line gains result in bottom-line success, but they will need to continue to drive flow through in order to maintain and keep these gains afloat.”

HBAA states average meetings spend is up 8.8%

Average spend per meeting has increased 8.8% to £2,144, according to the latest figures included in the HBAA Meetings Barometer.

“It’s been a good first half of the year for the UK meetings industry and bookings for the rest of the year indicate that this buoyancy will continue until at least the end of the year,” says Angie Mason, chair of the HBAA, who reports further good news for the industry in the latest figures for the first six months of 2019.

The report, developed in partnership with The MeetingsBenchmark Ltd, not only reveals that the average spend per meeting had risen by 8.8% to £2,144 from £1,971, but the average spend throughout 2018. The average spend per delegate had also increased by 6.7%, from £85.71 in 2018 to £91.46.

The average day delegate rate (DDR) had also risen slightly from £32.89 last year to £33.17 while the average number of delegates has remained the same at 54.

Increasing confidence among event planners is reflected by the reduction of lead and conversion times.  The average lead time for forward booking of events has gone down from 79.7 days to 78.3 while the average conversion time went down slightly from 18.5 days last year to 17.9 days so far in 2019. 

Looking at forward bookings for July to December, currently the average spend per delegate is up substantially to £116.54 and the average DDR up to £33.90.

Mason added: “The HBAA Meetings Barometer data highlights positive trends in the market and plenty of strong reasons to be optimistic and confident about business in the imminent future.”

UKinbound research reveals UK tourism business reducing environmental impact

UKinbound has released its latest Business Barometer results, highlighting the measures tourism businesses are putting in place to reduce their impact on the environment. Results also show bookings and yields are holding steady for two thirds of members and confidence levels have picked up.

In its latest survey, the association asked its members to comment on their sustainability practises, revealing that over 81% of tourism businesses think it is important to implement sustainable and environmental policies for their businesses and clients.

These companies are taking proactive steps to minimise the impact of their tourism business on the environment, with 59% reducing single use plastics, 49% reducing their carbon footprint, and over 1 in 5 using renewable energy.

Forty percent of respondents also said that they are working with eco-friendly partners, have ‘green champions’ in the workplace, and are recycling/reducing food waste.

Joss Croft, CEO, UKinbound commented: “It is great to know that our members care deeply about the environment and are taking positive action to minimise the impact of their businesses and clients. After all – it is in all our interests to nurture and take care of our beautiful landscapes, cities, towns and villages, as this is one of the main reasons why the majority of international tourists visit the UK.

“In addition to our research, the Environmental Audit Select Committee is conducting an inquiry into sustainable tourism. We are looking forward to reading their recommendations and supporting these where we can on behalf of our members.”

Andrea Nicholas, managing director, Green Tourism added “Over the last two years we have seen over a 400% increase from tourism and hospitality businesses wanting to explore how to improve their sustainable practises and how to evidence their achievements to their increasingly inquisitive consumers.

“Our significant growth has come from hotel groups and other hospitality businesses seeking validation and accreditation that their practises are being managed efficiently and cost effectively (particularly our new energy audit, which guarantees significant cost savings).”

The July UKinbound Business Barometer also asked members to feedback regarding business operating conditions during May and June, with 75% of businesses saying their bookings/visitor numbers/customer orders were the same or higher than May/June 2018. Yields were also the same or up for 84% of businesses during the same periods.

China and America continue to be the leading growth markets, with 43% of respondents experiencing growth from one of the two.

France and Germany continue to be the two most in decline markets, with 29% of respondents experiencing decline from one of the two.

Confidence also saw a positive increase compared to March/April data, with 57% of businesses stating they are confident about the upcoming 12 months, compared to 49% the previous two months.

Cricket World Cup boosts London hotel performance

The ICC Cricket World Cup has boosted hotels’ performance in London but failed to stop the regions sliding.

That is according to the UK Hotel Market Tracker: Q2 2019 produced by HVS London, AlixPartners and STR, which reports London recorded continued strong growth in the second quarter of the year as hoteliers pushed rates for visitors travelling to watch the cricket.

In contrast, regional revenue per available room (revpar) decreased for the second consecutive quarter, even with numerous matches being hosted outside of the capital. The report said the combination of top line retraction, cost pressures and unrelenting new supply is putting significant pressure on regional hotel margins.

With revenue declining, costs increasing and active pipeline remaining at 6% of current supply, operators may struggle to increase profitability, particularly in locations outside the main tourist hubs or without robust corporate activity.

Revpar in London increased by 6% in the second quarter, as hoteliers benefited from sporting events including the Cricket World Cup and Major League Baseball at the London Stadium.

Active pipeline (10% of current supply) will be monitored by operators in the capital given relatively flat occupancy, but a revpar increase of over 6% over the last 12 months demonstrates how robust demand remains.

Across the UK, only £360m of transactions were completed in Q2 2019 – some £144m in London and £210m in the regions – with transaction flow continuing to be impacted by Brexit uncertainty, which is seeing deals either being put on hold or taking longer to complete.

£2.1b of transactions were completed in London in the 12 months to Q2 2019, an increase of 54% on the previous year. This figure was boosted by the sale of the Grange portfolio in Q1 (£1b) and the 163-bedroom Crowne Plaza Kensington in Q2 to a Singaporean consortium led by Heeton Holdings (£84m, or £513,000 per bedroom).

Yields in London and the regions remain tight in comparison to historical averages, although there was little evidence of further compression in Q2 2019, except in isolated cases in London.